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Our insane civilisation lacks the wisdom to deal with the problems we face



Creativity, entrepreneurship and ingenuity helped the UK lead the Industrial Revolution. But it is now in a dangerous position where it is afraid of making mistakes and even more afraid of taking risks, says Jae Mather.

The UK and its allies won the second world war through threats and scaring people into action. It moved a population of people to accept limitations on their freedom of movement, rationing and the evacuation of their children.

Normal people, rich people, aristocratic people and powerful people accepted these limitations on their lives, because they realised the alternative to have Nazi Germany win was so horrific that they would do anything they possibly could. This is why many thousands and thousands of people were sent to fight and die for that belief system.

I’m using that analogy because what we’re in currently is also a war. But the war we’re in right now is against ourselves. It’s the war against the methodology and systems we’ve created to manage our economy.

We are probably witnessing the greatest collective, cognitive dissonance in our species’ history, where there are 7 billion human beings running around on the planet thinking we can grow to 9 or 10 billion and somehow make it work.

It’s hypothetically possible. We do have technologies that can enable us to do things much more efficiently and effectively. We can stop wasting 30% of our food. We can shift towards a predominantly vegetarian diet and therefore decrease the amount of land we need to produce food and improve our health. We could have renewable energy systems that generate all of our energy without the need for fossil fuels.

The limitations are philosophical, psychological, social and political. That is our challenge here. We can do this. The question is, “Will we?

My view is that we won’t, because there are far too many powerful people and organisations that make a lot of money from the way things are. This is the classic status quo situation. If those people in those organisations aren’t interested in transitioning, or they just want to tinker on the edges with things, then we will largely continue on this path.

It doesn’t matter what political hue you talk to or ism people may have, I do not find people very often that actually want to live in a difficult, ugly, destructive, horrible environment. I just don’t find it. I find people who actually want the same things.

They may have different views and approaches as to how you get there; they may have different definitions as to what they mean, but everybody wants a more prosperous, more beautiful, safer future. Everybody in the world. So what are we doing?

Everything about our behaviour as a collective species is leading us exactly the opposite place. And that’s what’s so incredible about this.

David Cameron and George Osborne’s views on our economy are of the past. It’s like they’re looking in a mirror at what happened in the distant past when we were prosperous.

But the way the UK created the Industrial Revolution was because of creativity, entrepreneurship and ingenuity. And today, we have much less of this, because we’re now more afraid of making mistakes and more afraid of taking risks than we’ve ever been.

If you’re an innovator today, you typically hit stumbling block after wall after closed door. The finance sector, the banking sector and even the investment sector are all afraid to touch anything unless it’s late stage development. That’s insane, and means we’re just suppressing and holding back those ideas that in the past led to things like the steam engine, the spinning jenny and a little thing called the British empire. We don’t innovate in the same ways today because we are too afraid to make mistakes.

The Industrial Revolution was reenacted at the opening ceremony of the 2012 Olympic Games in London.

What I find is our leaders all around us are incapable, unable or unwilling to address these issues holistically. They are interested in tinkering and playing on the edges. But this isn’t an edge issue; this is a core foundation issue.

We cannot continue to live in the way we are, and expect anything other than more and more degrading of our world. And if two-thirds of all the fossil fuel reserves cannot be burned, then that means we’re stuck in a very unique conundrum as a species.

If we do not burn those fossil fuels, and if we honestly devalue all the fossil fuel companies in the world by 66%, we will effectively bankrupt the planet because so many of our pension funds are embedded in fossil fuels and many of our taxes are as well. And that’s excluding the issues when it comes to needing those fossil fuels for producing food, transport, plastics, power and almost everything else.

We are in a situation where two-thirds of the product that we use every day for everything we do are going to become redundant. The other thing is if we do use it and we just allow everything to continue as usual like were pretending is possible, we will obliterate ourselves, because 6C of climate change will not only wipe out such a massive percentage of the world’s land mass because of sea level rise, it will also absolutely, completely and utterly obliterate our world’s ability to deal with the civil unrest.

Our economies would come crumbling far before that ever came to fruition, because they’re so fragile right now that even a little hiccup like sub-prime mortgages in the US were able to almost topple the world’s economic system. It is incredible that we’ve developed a system so fragile that it takes something as small as that to send shockwaves throughout this fictitious economic model we’re using.

The frustration I have with all of this is yes, we can solve these problems; yes, we have everything we need in front of us; yes, every empire in the past has failed and collapsed and we will, too. But unfortunately, we seem to lack the wisdom to be able to do much about it. That’s the frustration here.

There’s still in my mind a misunderstanding within our financial leaders and majority of businesses in our world. They don’t honestly have the faintest clue as to what’s coming.

They don’t because they collectively can’t; because the cognitive dissonance that we have in our world is so poignant and powerful that even with 95% of climate scientists saying that this is what’s happening, you still have a big part of our civilisation questioning whether it’s happening or not.

We’re collectively insane. Our civilisations now appears to be almost psychotic. We’ve created systems that if you were to look at them as if they were individuals, we would see them as being mentally ill to an extreme extent.

But if we created short-term financial and governance systems that in the end have no interest in what happens to us all in the long run, why are we surprised?

If nature was to take that approach, there’s no way it would bother creating billions of grains of pollen or seeds just for a couple of them to turn into a plant somewhere. Nature shows us that short-termism is completely wrong; nature says the future is more important than the present.

A hundred years ago, businesses actually did think 20 years into the future, because they were thinking about things like legacy, longevity and handing down these businesses to family members. Employees actually mattered.

We’ve now gone to a place where we have zero-hour contracts becoming the norm within a lot of big businesses, where there is no security, no future and nothing other than desperation. It’s crazy that we as a species haven’t woken up to this incredibly basic concept that if you make people desperate, they’re going to do bad things. They’re going to make dumb decisions and they’re also going to cause wreckage and chaos all around them.

The Victorians realised this a long time ago when they began giving a little bit of their money to lift the poor slightly out of the gutter so they weren’t smashing down windows to get food. We’ve forgotten that lesson, and our civilisation is going the other way.

So the time has come for action; the time has come to become unreasonable.

Jae Mather is the director of sustainability at HW Fisher & Company and the Carbon Free Group.

Further reading:

Climate change: the time has come to become unreasonable

The climate clock is ticking. Normal isn’t working. What should we do differently?

We need more people with complete sustainability literacy

Climate change? Let’s talk about…

From austerity to scarcity: the coming global crisis


What Kitchen Suits Your Style? Modern, Classic or Shaker?




shaker kitchen designs

A kitchen is the centre of the home. Your kitchen ranges between where friends and family gather, talk about their day, cook meals, have drinks, to somewhere you can just enjoy each other’s company. The kitchen is the heart of the home. But, everyone’s lifestyle is different. Everyone’s taste is different. So, you need a kitchen that not only mirrors your lifestyle but matches your taste too. Whilst some prefer a more traditional design, others want a modern feel or flair – and it’s all down to personal taste.

When it comes to redesigning your kitchen, what style would you go for? It’s a difficult one isn’t it. With so many different styles to go for, how can you know exactly what you want until you’ve seen it in action? Leading kitchen designer, Roman Kitchens, based in Essex, have provided three examples of bespoke kitchens and styles they specialise in, accompanied with beautiful images. This design guide will get you one step closer to picking your dream kitchen for your home.

1. Modern

New home in the city centre? Or even a sleek new modern build? You want a trendy and modern kitchen to reflect your city lifestyle. In modern kitchen design, colours are bolder and fresher, with sleek design and utilities that are distinctive and vibrant.

modern kitchen designs

This modern kitchen is sleek and smooth with flawless design and beauty. Minimalism doesn’t stop this kitchen standing out. Featured walls of wood and vibrant mint green draw the eye, whilst the white surfaces reflect the light, illuminating every nook and cranny of this kitchen. This kitchen features products from Rotpunkt, innovators of modern kitchen design. Made with German engineering, a Rotpunkt Kitchen is the ultimate modern addition to your home. Rotpunkt Kitchens have timeless design and amazing functionality, they work for every purpose and are eco-friendly. Sourced from natural materials, a Rotpunkt kitchen uses 37% less timber, conserving natural forests and being more environmentally conscious.

2. Classic

Prefer a homely and traditional feel? Classic kitchens are warm, welcoming and filled with wood. Wood flooring, wood fixtures, wood furniture – you name it! You can bring a rustic feel to your urban home with a classic kitchen. Subtle colours and beautiful finishes, Classic kitchens are for taking it back to the basics with a definitive look and feel.

classic kitchen designs

With stated handles for cupboards, Classic kitchens are effortlessly timeless. They convey an elegant but relaxing nature. Giving off countryside vibes, natural elements convey a British countryside feel. The wood featured in a classic kitchen can range between oaks and walnut, creating a warmth and original feel to your home. Soft English heritage colours add a certain mood to your home, softening the light making it cosier.

3. Shaker

Any kitchen planner will tell you that the meeting point between traditional and modern design, is a Shaker kitchen. They have a distinctive style and innovative feel. Shakers are fresh, mixing different colour tones with stylish wood and vinyl. The most important feature of a Shaker kitchen is functionality – every feature needs to serve a purpose in the kitchen. Paired with stylish and unique furniture, a Shaker kitchen is an ideal addition to any home.

shaker kitchen designs

The ultimate marriage between Classic and Modern kitchens, this Shaker kitchen has deep colour tones with copper emphasis features. All the fittings and fixtures blur the line of modern and tradition, with a Classic look but modern colour vibe. Unique furniture and design make Shaker Kitchens perfect for the middle ground in kitchen design. Minimal but beautifully dressed. Traditional but bold and modern at the same time. Storage solutions are part of the functionality of Shaker kitchens, but don’t detour from conveying yours as a luxury kitchen.

Whatever you choose for your new kitchen, be it Modern, Classic or Shaker – pick whatever suits you. Taste is, and always will be, subjective – it’s down to you.

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Ways Green Preppers Are Trying to Protect their Privacy



Environmental activists are not given the admiration that they deserve. A recent poll by Gallup found that a whopping 32% of Americans still doubt the existence of global warming. The government’s attitude is even worse.

Many global warming activists and green preppers have raised the alarm bell on climate change over the past few years. Government officials have taken notice and begun tracking their activity online. Even former National Guard officers have admitted that green preppers and climate activists are being targeted for terrorist watchlists.

Of course, the extent of their surveillance depends on the context of activism. People that make benign claims about climate change are unlikely to end up on a watchlist, although it is possible if they make allusions to their disdain of the government. However, even the most pacifistic and well intentioned environmental activists may unwittingly trigger some algorithm and be on the wrong side of a criminal investigation.

How could something like this happen? Here are some possibilities:

  • They could share a post on social media from a climate extremist group or another individual on the climate watchlist.
  • They could overly politicize their social media content, such as being highly critical of the president.
  • They could use figures of speech that may be misinterpreted as threats.
  • They might praise the goals of a climate change extremist organization that as previously resorted to violence, even if they don’t condone the actual means.

Preppers and environmental activists must do everything in their power to protect their privacy. Failing to do so could cost them their reputation, future career opportunities or even their freedom. Here are some ways that they are contacting themselves.

Living Off the Grid and Only Venturing to Civilization for Online Use

The more digital footprints you leave behind, the greater attention you draw. People that hold controversial views on environmentalism or doomsday prepping must minimize their digital paper trail.

Living off the grid is probably the best way to protect your privacy. You can make occasional trips to town to use the Wi-Fi and stock up on supplies.

Know the Surveillance Policies of Public Wi-Fi Providers

Using Wi-Fi away from your home can be a good way to protect your privacy.However, choosing the right public Wi-Fi providers is going to be very important.

Keep in mind that some corporate coffee shops such a Starbucks can store tapes for up to 60 days. Mom and pop businesses don’t have the technology nor the interest to store them that long. They generally store tips for only 24 hours and delete them afterwards. This gives you a good window of opportunity to post your thoughts on climate change without being detected.

Always use a VPN with a No Logging Policy

Using a VPN is one of the best ways to protect your online privacy. However, some of these providers do a much better job than others. What is a VPN and what should you look for when choosing one? Here are some things to look for when making a selection:

  • Make sure they are based in a country that has strict laws on protecting user privacy. VPNs that are based out of Switzerland, Panama for the British Virgin Islands are always good bets.
  • Look for VPN that has a strict no logging policy. Some VPNs will actually track the websites that you visit, which almost entirely defeats the purpose. Most obviously much better than this, but many also track Your connections and logging data. You want to use a VPN that doesn’t keep any logs at all.
  • Try to choose a VPN that has an Internet kill switch. This means that all content will stop serving if your VPN connection drops, which prevents your personal data from leaking out of the VPN tunnel.

You will be much safer if you use a high-quality VPN consistently, especially if you have controversial views on climate related issues or doomsday prepping.

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