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Friends Provident, Ecclesiastical and Aberdeen top ethical choices for advisers

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Friends Provident, Ecclesiastical and Aberdeen are the most popular fund managers for financial advisers giving advice to clients on ethical investment, according to Blue & Green Tomorrow’s Voice of the Adviser survey.

Both Friends Provident and Ecclesiastical not only made it into the top three for choice, but also appeared on the table of fastest-rising choices, with 17% and 16% growth year on year respectively.

Other fast growers were Premier, Quilter Cheviot and WHEB.

In the annual Voice of the Adviser survey, advisers are asked to select all the asset managers they put in front of their clients as a sustainable, responsible or ethical choice. Fund performance and management has a material effect on adviser recommendation, so any endorsement is a useful barometer on favoured funds.

In accordance with the Financial Services and Markets Act 2000, Blue & Green Communications Limited does not provide regulated investment services of any kind, and is not authorised to do so. Nothing in this report and all parts herein constitute or should be deemed to constitute advice, recommendation, or invitation or inducement to buy, sell, subscribe for or underwrite any investment of any kind. Any specific investment-related queries or concerns should be directed to a fully qualified financial adviser.

Further reading:

Demand for sustainable, responsible and ethical financial advice rises to 76%

Sustainable investment is about optimisation, not maximisation

From ethics to sustainability: shifting the investment debate for 2014

One day soon we hope all investment will be sustainable, responsible and ethical – before it is too late

The Guide to Sustainable Investment 2013

Simon Leadbetter is the founder and publisher of Blue & Green Tomorrow. He has held senior roles at Northcliffe, The Daily Telegraph, Santander, Barclaycard, AXA, Prudential and Fidelity. In 2004, he founded a marketing agency that worked amongst others with The Guardian, Vodafone, E.On and Liverpool Victoria. He sold this agency in 2006 and as Chief Marketing Officer for two VC-backed start-ups launched the online platform Cleantech Intelligence (which underpinned the The Guardian’s Cleantech 100) and StrategyEye Cleantech. Most recently, he was Marketing Director of Emap, the UK’s largest B2B publisher, and the founder of Blue & Green Communications Limited.

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