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Opening Of A New Ethical Retail Shop



The 9th September marks a proud moment for Goodfayre as the unveil their first store in Salisbury, following the success of a trial pop-up in May.

In a city which boasts a wide variety of independent retailers and a captive market for shopping locally, Goodfayre will become a truly ethical edition to Salisbury.
The independent retailer, located in Cross Keys Shopping Centre will stock a wide variety of everyday ethical alternatives for the home. Products include food, drink, homeware and goods to improve your wellbeing.

Owner, Dana Burton, said that the idea to set up the shop stemmed from her continual frustration at the difficulty of buying ethical products. She said: “A lot of brands claim to be ethical, but when you look into it, they actually just say they try their best. However, there are companies out there who actually make ethical alternatives, but they’re not widely available. I want to change this to make it easy to shop and know you are buying good products. A lot of brands also put profits before ethics and I really want to change this.

“Everything in the store is ethical. We’ve sourced the most ethical products and put them all in one shop. All of our products are also vegetarian and we have a large selection of vegan products too. However, you don’t have to be ethically minded to enjoy our wares. We source innovative and new products that appeal to those who like to try new things and enjoy speciality food and drink.”

“I also want to tell the story of the products and engage with our customers by helping them to learn about where the products come from and how they were made. All the products we stock have a back story and we’ll display those in the shop, so you can come in and learn if you so wish. We will also hold a range of in-store events throughout the year and answer any ethical questions our customers may have.


We want it to be a real community shop, where you can come to learn about ethical products, try products, make your own gifts, meet the makers, get involved and be part of the ethical revolution.


“I would also like to help local entrepreneurs to get their products into shops, and will have a specific area in the store for local artisans to sell their art, crafts, food, or whatever your invention is, as long as it’s been made ethically.”

The ethical concept proved popular with locals during their two-week pop-up in May, where they garnered a number of repeat customers. It went down well with people who want to buy ethical products that have not harmed the environment but also with people who have special diets and allergies, such as nuts. For example, the majority of their products come from small production units, so they know the products are completely free from nuts.

Goodfayre will be run as a social enterprise, putting profits into supporting our mission to enable people to buy ethical goods with ease. We’ll also be supporting the local community, our staff and charities that are aligned to our mission. So when you buy from us your money is going to help the world become a better place.

Not content with only ‘bricks and mortar’ shops, and in case you can’t get to Salisbury, Goodfayre will also be online. You can visit and get your ethical fix at You can also get in touch to sell your local artisan products contact for more info.