Farms Not Factories have created a campaign in light of new information that pig factories threaten our health. The “Turn Your Nose Up” campaign has been created to encourage people to only buy high welfare pork. The campaign has been backed by a number of influential people.
Dominic West, Rupert Everett, Jon Snow, Jeremy Irons and Vivienne Westwood are some of the high-profile talent that appear in a new campaign video which exposes the barbaric truth of pig factories, and in doing so, moves many of the celebrities to tears.
The two-minute video captures their reactions to the horrific footage of pigs suffering in intensive rearing units, which have been dubbed ‘factories’. These factories are cramming pigs into such horrendous conditions that they need to be routinely dosed with antibiotics just to keep them alive.
This process is leading to the creation of “superbugs” – human diseases that are difficult to treat because they have become resistant to antibiotics.
Tracy Worcester, founder of Farms Not Factories, says: “Our message is simple, we want to help bring an end to this dangerous, inhumane system and encourage the public to only buy pork from high welfare farms.
“Vote for real farming over factory farming by buying pork with the labels RSPCA assured, outdoor bred, free range or best of all, organic.”
To help raise awareness of the campaign, the video asks the public to show their support by posting a selfie turning their nose up alongside the hashtag #TurnYourNoseUp on social media.
The campaign has already gathered the support of 65 high-profile figures from the world of music, acting, food, design and politics. They include Sting, Zac Goldsmith, Jamie Oliver, Hugh Fearnley-Whittingstall, Stella and Paul McCartney, Hugh Grant and Lily Allen.
Fashion photographer, Clive Arrowsmith, has also produced a series of powerful portrait photographs, while renowned fashion designer and campaigner Dame Vivienne Westwood has designed a limited edition t-shirt that debuted on the runway at Milan Fashion Week.
The t-shirt costs £30, with 75 per cent of the sale price going to Farms Not Factories’ work. The t-shirts can be purchased here.
The likes of Moby, Stephen Fry, Jo Wood, Joanna Lumley, Roger Moore, Jools Holland and Lucy Watson have also backed the campaign and will be posting selfies turning their noses up online today.
The campaign is also supported by high profile NGO partners, Compassion in World Farming, The Soil Association, Friends of the Earth, Antibiotic Action and Alliance to Save Our Antiboitics.
To find out more about the campaign visit the Farms Not Factories website here.
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