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Exclusive Interview: Andrew Behar, CEO of As You Sow



Andrew Behar, As You Sow CEO, has 30 years of experience as a Senior Executive and strategist in the clean-tech, communications, and life science sectors. Prior to joining As You Sow, Andrew founded and was CEO of a clean-tech start-up developing innovative fuel cell technologies. He served as COO for a social media agency focused in the sustainability space and has been a strategic consultant in the nonprofit sector. He has founded and run start-ups in the medical device and communications areas and serves on the boards of several high-tech innovation companies. Andrew is also an elected board member of US-SIF, the Forum for Sustainable and Responsible Investment. Today he talks to Blue & Green.

In 140 characters or less – what is As You Sow?

As You Sow is a non-profit environmental advocacy organization focused on corporate responsibility. We challenge big corporations to make big changes.

What was the driver for creating As You Sow – what gap did it fill?

Corporations are the most powerful entities on the planet, capable of enormous good and crushing destruction. By law they serve their shareholders, but in the name of “shareholder value” they wreak immense harm through environmental degradation, social transgressions, and governance secrecy. As You Sow was created to address this issue and challenge corporations to shift their policies for long-term sustainability while simultaneously increasing shareholder value and reducing risk.

Who is it primarily for?

As You Sow is building a movement of active investors who will no longer abdicate their power. There are 91 million Americans who hold ownership positions in corporations that continue to put toxins in our food system, emit carbon pollution into our air, control our political system, externalize their costs to the rest of society, and reward their CEOs in ways that create massive imbalance and injustice.

What difference does As You Sow want to make?

As You Sow is creating change by using the levers of the financial markets to shift the incentives for corporations so that an increasingly clean, just, and equitable future is driven by market forces. Positive environmental, social, and governance corporate policies both reduce risk and increase shareholder value. Moving more and more corporations toward greater and greater responsibility and sustainability will make an increasing difference in our lives and our future.

What are the barriers to making that difference?

We find that many people are locked into a pattern of thinking that does not enable them to analyze risk in a changing world. We see that illustrated particularly strongly by the fossil fuel industry. Boards and company leadership appear to be determined to keep to “business as usual” even if it means the destruction of their own corporate value. We see them driving toward a cliff and taking the rest of us with them.

The cartoon below captures the misguided nature of the thinking we confront every day. It’s time to bring in climate-competent Boards and if necessary, pull the rip cord on hundreds of golden parachutes. A new generation of leadership is needed that can assess the risks and either wind down operations altogether or make a transition to a clean energy future.

As You Sow cartoon












Who’s helping you overcome those barriers?

There is a groundswell of attention to real sustainability coming from many directions. The growth of the socially responsible investing community is amazing. A recent study showed 73% of all investment managers worldwide now use Environmental, Social, and Governance criteria for making investment decisions. This rewards good management and penalizes bad.

Companies that are forward thinking are going to thrive. Companies that are stuck in the past will perish. The recent decision to reject Keystone XL pipeline is the result of grassroots, investor, policy, and legal action all happening in both independent and strategically coordinated ways. What happened with KXL demonstrates the power that people have to make change.

Is investment action today commensurate with the significant economic, social and environmental challenges we face?

In terms of investors shifting capital into companies that are focused on thriving in the future, we see that the groundwork is laid and now the shift is happening. Wall Street is still years behind, but new tools are shining a bright light on the myths and opacity of a corrupt and self-serving system. As You Sow recently launched a web tool to let people know what fossil fuel stocks they own, hidden inside their mutual funds and 401ks.

It’s called Fossil Free Funds – just Google Fossil Free Funds to find it – its free, and kind of fun! We discovered that people want to own what they own, but if they own mutual funds, they have no idea what actual companies they own. This is just the start of a broad movement of investors taking responsibility, and aligning their values with their investments.

How can people – individuals and organizations – find out more about As You Sow?

Our web site is the best place to start. Sign up for our newsletters and notifications of our reports – we publish about five reports every year on a variety of issues, like CEO Pay, Fracking, Waste, financial risks of fossil fuel investment, toxins in the food system and more. Our recently launched web tool mentioned above is at It enables anyone to see the fossil fuel stock holdings hidden inside their mutual funds and 401ks. Every year we publish a comprehensive listing and analysis of all the environmental and social shareholder resolutions filed for the year. As You Sow is a nonprofit funded entirely by donors—no corporate money!—please support our work!


A Good Look At How Homes Will Become More Energy Efficient Soon




energy efficient homes

Everyone always talks about ways they can save energy at home, but the tactics are old school. They’re only tweaking the way they do things at the moment. Sealing holes in your home isn’t exactly the next scientific breakthrough we’ve been waiting for.

There is some good news because technology is progressing quickly. Some tactics might not be brand new, but they’re becoming more popular. Here are a few things you should expect to see in homes all around the country within a few years.

1. The Rise Of Smart Windows

When you look at a window right now it’s just a pane of glass. In the future they’ll be controlled by microprocessors and sensors. They’ll change depending on the specific weather conditions directly outside.

If the sun disappears the shade will automatically adjust to let in more light. The exact opposite will happen when it’s sunny. These energy efficient windows will save everyone a huge amount of money.

2. A Better Way To Cool Roofs

If you wanted to cool a roof down today you would coat it with a material full of specialized pigments. This would allow roofs to deflect the sun and they’d absorb less heat in the process too.

Soon we’ll see the same thing being done, but it will be four times more effective. Roofs will never get too hot again. Anyone with a large roof is going to see a sharp decrease in their energy bills.

3. Low-E Windows Taking Over

It’s a mystery why these aren’t already extremely popular, but things are starting to change. Read low-E window replacement reviews and you’ll see everyone loves them because they’re extremely effective.

They’ll keep heat outside in summer or inside in winter. People don’t even have to buy new windows to enjoy the technology. All they’ll need is a low-E film to place over their current ones.

4. Magnets Will Cool Fridges

Refrigerators haven’t changed much in a very long time. They’re still using a vapor compression process that wastes energy while harming the environment. It won’t be long until they’ll be cooled using magnets instead.

The magnetocaloric effect is going to revolutionize cold food storage. The fluid these fridges are going to use will be water-based, which means the environment can rest easy and energy bills will drop.

5. Improving Our Current LEDs

Everyone who spent a lot of money on energy must have been very happy when LEDs became mainstream. Incandescent light bulbs belong in museums today because the new tech cut costs by up to 85 percent.

That doesn’t mean someone isn’t always trying to improve on an already great invention. The amount of lumens LEDs produce per watt isn’t great, but we’ve already found a way to increase it by 25 percent.

Maybe Homes Will Look Different Too

Do you think we’ll come up with new styles of homes that will take off? Surely it’s not out of the question. Everything inside homes seems to be changing for the better with each passing year. It’s going to continue doing so thanks to amazing inventors.

ShutterStock – Stock photo ID: 613912244

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IEMA Urge Government’s Industrial Strategy Skills Overhaul To Adopt A “Long View Approach”



IEMA, in response to the launch of the Government’s Industrial Strategy Green Paper, have welcomed the focus on technical skills and education to boost “competence and capability” of tomorrow’s workforce.

Policy experts at the world’s leading professional association of Environment and Sustainability professionals has today welcomed Prime Minister Teresa May’s confirmation that an overhaul of technical education and skills will form a central part of the Plan for Britain – but warns the strategy must be one for the long term.

Martin Baxter, Chief Policy Advisor at IEMA said this morning that the approach and predicted investment in building a stronger technical skills portfolio to boost the UK’s productivity and economic resilience is positive, and presents an opportunity to drive the UK’s skills profile and commitment to sustainability outside of the EU.

Commenting on the launch of the Government’s Industrial Strategy Green Paper, Baxter said today:

“Government must use the Industrial Strategy as an opportunity to accelerate the UK’s transition to a low-carbon, resource efficient economy – one that is flexible and agile and which gives a progressive outlook for the UK’s future outside the EU.

We welcome the focus on skills and education, as it is vital that tomorrow’s workforce has the competence and capability to innovate and compete globally in high-value manufacturing and leading technology.

There is a real opportunity with the Industrial Strategy, and forthcoming 25 year Environment Plan and Carbon Emissions Reduction Plan, to set long-term economic and environmental outcomes which set the conditions to unlock investment, enhance natural capital and provide employment and export opportunities for UK business.

We will ensure that the Environment and Sustainability profession makes a positive contribution in responding to the Green Paper.”

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