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Sustainable tourism: a passing fad or way of life?



Far from the new fangled concept that many see it to be, sustainable tourism has been a developing notion since the 1960s and the green movement.

With people slowly growing to understand the consequences that their lifestyle inflicts upon the environment, it’s a term that envelopes an industry committed to reducing environmental and cultural impact whilst generating income for the locality.

To put it simply, it’s an idea that preserves the world. An idea that means your grandchildren will be able to experience the same beautiful locations that you have had the privilege of visiting.

It’s really about tourism that is simply better. Better for destinations, better for people, better for the environment – Sue Hurdle, chief executive of the Travel Foundation

It would be impossible to explain sustainable tourism without mentioning carbon offsetting – a topic that over the past few years has grown in popularity with its constant portrayal in the media. It is however, sometimes seen as somewhat of a quick-fix for travel’s dark side. Chairman of the Association of Independent Tour Operators (AITO), Chris Breen described it as “only a small part of the picture”.

There’s a mis-portrayal in the media that sustainable tourism can only be achieved by boycotting planes and long distance trips, swapping luxury for rustic, and not touching the “real” parts of the world. But this is a myth.

Sustainable tourism is not about making a list of things we cannot do; it’s about improving the ways in which we do them, and ensuring that in 20 years times, those opportunities will still be present.

It wasn’t that long ago that travel by plane was an exciting new adventure, where people flocked to home-away-from-home replicas and were amazed merely by the change in climate. But as people began to take travel for granted, demands have also changed. “People now, do want something more than just go abroad”, according to Wild Frontiers founder, Jonny Bealby.

Wild Frontiers, Adventure Alternative, Responsible Travel and Authentic Travel are just a few examples of travel companies that now specialise in ethical holidays, a type of vacation with much more to gain than a tan. As a culture, we are becoming more aware of our lifestyle choices, and with green businesses, organic produce, energy saving schemes, and hefty awareness projects implemented through schools, sustainable tourism is a logical step that goes hand in hand with people’s desire to feel proud of themselves for these small considerations.

I think the word ‘sustainable’ talks about the future, whereas responsible doesn’t necessarily take that into account – Chris Breen, chairman of AITO

Another uphill battle that sustainable tourism struggles against is pricing. It seems that the assumption is that as soon the words ‘experience’ or ‘eco-friendly’ are associated with our vacation, we assume it’ll incur a higher cost. But the tourism industry realises the current high demand placed on value for money, and like any other industry, tailors its services to the desires of its clientele, constantly striving to keep sustainable tourism an accessible option to all.

Trekking through Kenya or Costa Rica, visiting the 10,000 miles of coast in Australia, experiencing life in Africa, or riding through some of the most remote locations on the globe doesn’t have to (literally) cost the Earth. In fact, as sustainable tourism is built on the concept of reinvestment, it’s likely to be one of the only vacations you will encounter where you will be able to see where each of your pennies was spent!

With tourism the principle export in 30% of developing countries, sustainable tourism can guide that money into the right hands. A clear difference between the idea of responsible tourism and sustainable tourism is the strong focus on reinvestment and the preservation of not only the environment, but the people, the traditions, and the industry itself.

I think ‘sustainable tourism’ is a difficult concept because we all know there are parts of tourism that are inherently unsustainable – Justin Francis, managing director of Responsible Travel

It’s true that people, the Earth, and demands will change, as there will always be uncontrollable aspects to consider. But as Chris Breen says, “If a company cannot be bothered to offer sustainable holidays, by definition it must have a limited lifespan. If what a company is offering is destroying the very place it relies upon, then the product is finite”. This is where Sustainable Tourism strikes home.

With a philosophy that not only reduces the negative effects of our travel, but increases the positive ones for both client and company alike, it’s hard to argue with the logic behind it. And with high value placed on reinvesting into the industry, locality, and culture – the aspects that make a trip truly unique – you can be sure that sustainable tourism is no passing fad.

For a more in-depth look into the industry, and to hear the thoughts of some of the sector’s leading lights, download Blue & Green Tomorrow’s Guide to Sustainable Tourism for free.

Joanna Keeton is in the final year of an advertising and PR degree at the University of Lincoln. She has a keen interest in pursuing a career in journalism and events, and has a passion for travel and writing. 

Joanna Keeton is in the final year of an advertising and PR degree at the University of Lincoln. She has a keen interest in pursuing a career in journalism and events, and has a passion for travel and writing.


What Kitchen Suits Your Style? Modern, Classic or Shaker?




shaker kitchen designs

A kitchen is the centre of the home. Your kitchen ranges between where friends and family gather, talk about their day, cook meals, have drinks, to somewhere you can just enjoy each other’s company. The kitchen is the heart of the home. But, everyone’s lifestyle is different. Everyone’s taste is different. So, you need a kitchen that not only mirrors your lifestyle but matches your taste too. Whilst some prefer a more traditional design, others want a modern feel or flair – and it’s all down to personal taste.

When it comes to redesigning your kitchen, what style would you go for? It’s a difficult one isn’t it. With so many different styles to go for, how can you know exactly what you want until you’ve seen it in action? Leading kitchen designer, Roman Kitchens, based in Essex, have provided three examples of bespoke kitchens and styles they specialise in, accompanied with beautiful images. This design guide will get you one step closer to picking your dream kitchen for your home.

1. Modern

New home in the city centre? Or even a sleek new modern build? You want a trendy and modern kitchen to reflect your city lifestyle. In modern kitchen design, colours are bolder and fresher, with sleek design and utilities that are distinctive and vibrant.

modern kitchen designs

This modern kitchen is sleek and smooth with flawless design and beauty. Minimalism doesn’t stop this kitchen standing out. Featured walls of wood and vibrant mint green draw the eye, whilst the white surfaces reflect the light, illuminating every nook and cranny of this kitchen. This kitchen features products from Rotpunkt, innovators of modern kitchen design. Made with German engineering, a Rotpunkt Kitchen is the ultimate modern addition to your home. Rotpunkt Kitchens have timeless design and amazing functionality, they work for every purpose and are eco-friendly. Sourced from natural materials, a Rotpunkt kitchen uses 37% less timber, conserving natural forests and being more environmentally conscious.

2. Classic

Prefer a homely and traditional feel? Classic kitchens are warm, welcoming and filled with wood. Wood flooring, wood fixtures, wood furniture – you name it! You can bring a rustic feel to your urban home with a classic kitchen. Subtle colours and beautiful finishes, Classic kitchens are for taking it back to the basics with a definitive look and feel.

classic kitchen designs

With stated handles for cupboards, Classic kitchens are effortlessly timeless. They convey an elegant but relaxing nature. Giving off countryside vibes, natural elements convey a British countryside feel. The wood featured in a classic kitchen can range between oaks and walnut, creating a warmth and original feel to your home. Soft English heritage colours add a certain mood to your home, softening the light making it cosier.

3. Shaker

Any kitchen planner will tell you that the meeting point between traditional and modern design, is a Shaker kitchen. They have a distinctive style and innovative feel. Shakers are fresh, mixing different colour tones with stylish wood and vinyl. The most important feature of a Shaker kitchen is functionality – every feature needs to serve a purpose in the kitchen. Paired with stylish and unique furniture, a Shaker kitchen is an ideal addition to any home.

shaker kitchen designs

The ultimate marriage between Classic and Modern kitchens, this Shaker kitchen has deep colour tones with copper emphasis features. All the fittings and fixtures blur the line of modern and tradition, with a Classic look but modern colour vibe. Unique furniture and design make Shaker Kitchens perfect for the middle ground in kitchen design. Minimal but beautifully dressed. Traditional but bold and modern at the same time. Storage solutions are part of the functionality of Shaker kitchens, but don’t detour from conveying yours as a luxury kitchen.

Whatever you choose for your new kitchen, be it Modern, Classic or Shaker – pick whatever suits you. Taste is, and always will be, subjective – it’s down to you.

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Ways Green Preppers Are Trying to Protect their Privacy



Environmental activists are not given the admiration that they deserve. A recent poll by Gallup found that a whopping 32% of Americans still doubt the existence of global warming. The government’s attitude is even worse.

Many global warming activists and green preppers have raised the alarm bell on climate change over the past few years. Government officials have taken notice and begun tracking their activity online. Even former National Guard officers have admitted that green preppers and climate activists are being targeted for terrorist watchlists.

Of course, the extent of their surveillance depends on the context of activism. People that make benign claims about climate change are unlikely to end up on a watchlist, although it is possible if they make allusions to their disdain of the government. However, even the most pacifistic and well intentioned environmental activists may unwittingly trigger some algorithm and be on the wrong side of a criminal investigation.

How could something like this happen? Here are some possibilities:

  • They could share a post on social media from a climate extremist group or another individual on the climate watchlist.
  • They could overly politicize their social media content, such as being highly critical of the president.
  • They could use figures of speech that may be misinterpreted as threats.
  • They might praise the goals of a climate change extremist organization that as previously resorted to violence, even if they don’t condone the actual means.

Preppers and environmental activists must do everything in their power to protect their privacy. Failing to do so could cost them their reputation, future career opportunities or even their freedom. Here are some ways that they are contacting themselves.

Living Off the Grid and Only Venturing to Civilization for Online Use

The more digital footprints you leave behind, the greater attention you draw. People that hold controversial views on environmentalism or doomsday prepping must minimize their digital paper trail.

Living off the grid is probably the best way to protect your privacy. You can make occasional trips to town to use the Wi-Fi and stock up on supplies.

Know the Surveillance Policies of Public Wi-Fi Providers

Using Wi-Fi away from your home can be a good way to protect your privacy.However, choosing the right public Wi-Fi providers is going to be very important.

Keep in mind that some corporate coffee shops such a Starbucks can store tapes for up to 60 days. Mom and pop businesses don’t have the technology nor the interest to store them that long. They generally store tips for only 24 hours and delete them afterwards. This gives you a good window of opportunity to post your thoughts on climate change without being detected.

Always use a VPN with a No Logging Policy

Using a VPN is one of the best ways to protect your online privacy. However, some of these providers do a much better job than others. What is a VPN and what should you look for when choosing one? Here are some things to look for when making a selection:

  • Make sure they are based in a country that has strict laws on protecting user privacy. VPNs that are based out of Switzerland, Panama for the British Virgin Islands are always good bets.
  • Look for VPN that has a strict no logging policy. Some VPNs will actually track the websites that you visit, which almost entirely defeats the purpose. Most obviously much better than this, but many also track Your connections and logging data. You want to use a VPN that doesn’t keep any logs at all.
  • Try to choose a VPN that has an Internet kill switch. This means that all content will stop serving if your VPN connection drops, which prevents your personal data from leaking out of the VPN tunnel.

You will be much safer if you use a high-quality VPN consistently, especially if you have controversial views on climate related issues or doomsday prepping.

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