Far from the new fangled concept that many see it to be, sustainable tourism has been a developing notion since the 1960s and the green movement.
With people slowly growing to understand the consequences that their lifestyle inflicts upon the environment, it’s a term that envelopes an industry committed to reducing environmental and cultural impact whilst generating income for the locality.
To put it simply, it’s an idea that preserves the world. An idea that means your grandchildren will be able to experience the same beautiful locations that you have had the privilege of visiting.
It’s really about tourism that is simply better. Better for destinations, better for people, better for the environment – Sue Hurdle, chief executive of the Travel Foundation
It would be impossible to explain sustainable tourism without mentioning carbon offsetting – a topic that over the past few years has grown in popularity with its constant portrayal in the media. It is however, sometimes seen as somewhat of a quick-fix for travel’s dark side. Chairman of the Association of Independent Tour Operators (AITO), Chris Breen described it as “only a small part of the picture”.
There’s a mis-portrayal in the media that sustainable tourism can only be achieved by boycotting planes and long distance trips, swapping luxury for rustic, and not touching the “real” parts of the world. But this is a myth.
Sustainable tourism is not about making a list of things we cannot do; it’s about improving the ways in which we do them, and ensuring that in 20 years times, those opportunities will still be present.
It wasn’t that long ago that travel by plane was an exciting new adventure, where people flocked to home-away-from-home replicas and were amazed merely by the change in climate. But as people began to take travel for granted, demands have also changed. “People now, do want something more than just go abroad”, according to Wild Frontiers founder, Jonny Bealby.
Wild Frontiers, Adventure Alternative, Responsible Travel and Authentic Travel are just a few examples of travel companies that now specialise in ethical holidays, a type of vacation with much more to gain than a tan. As a culture, we are becoming more aware of our lifestyle choices, and with green businesses, organic produce, energy saving schemes, and hefty awareness projects implemented through schools, sustainable tourism is a logical step that goes hand in hand with people’s desire to feel proud of themselves for these small considerations.
I think the word ‘sustainable’ talks about the future, whereas responsible doesn’t necessarily take that into account – Chris Breen, chairman of AITO
Another uphill battle that sustainable tourism struggles against is pricing. It seems that the assumption is that as soon the words ‘experience’ or ‘eco-friendly’ are associated with our vacation, we assume it’ll incur a higher cost. But the tourism industry realises the current high demand placed on value for money, and like any other industry, tailors its services to the desires of its clientele, constantly striving to keep sustainable tourism an accessible option to all.
Trekking through Kenya or Costa Rica, visiting the 10,000 miles of coast in Australia, experiencing life in Africa, or riding through some of the most remote locations on the globe doesn’t have to (literally) cost the Earth. In fact, as sustainable tourism is built on the concept of reinvestment, it’s likely to be one of the only vacations you will encounter where you will be able to see where each of your pennies was spent!
With tourism the principle export in 30% of developing countries, sustainable tourism can guide that money into the right hands. A clear difference between the idea of responsible tourism and sustainable tourism is the strong focus on reinvestment and the preservation of not only the environment, but the people, the traditions, and the industry itself.
I think ‘sustainable tourism’ is a difficult concept because we all know there are parts of tourism that are inherently unsustainable – Justin Francis, managing director of Responsible Travel
It’s true that people, the Earth, and demands will change, as there will always be uncontrollable aspects to consider. But as Chris Breen says, “If a company cannot be bothered to offer sustainable holidays, by definition it must have a limited lifespan. If what a company is offering is destroying the very place it relies upon, then the product is finite”. This is where Sustainable Tourism strikes home.
With a philosophy that not only reduces the negative effects of our travel, but increases the positive ones for both client and company alike, it’s hard to argue with the logic behind it. And with high value placed on reinvesting into the industry, locality, and culture – the aspects that make a trip truly unique – you can be sure that sustainable tourism is no passing fad.
For a more in-depth look into the industry, and to hear the thoughts of some of the sector’s leading lights, download Blue & Green Tomorrow’s Guide to Sustainable Tourism for free.
Joanna Keeton is in the final year of an advertising and PR degree at the University of Lincoln. She has a keen interest in pursuing a career in journalism and events, and has a passion for travel and writing.
How Going Green Can Save A Company Money
What is going green?
Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.
The first step in going green
There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.
Making needed changes within the company
After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.
Reducing the common paper waste
Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.
Make money by spreading the word
Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.
5 Easy Things You Can Do to Make Your Home More Sustainable
Increasing your home’s energy efficiency is one of the smartest moves you can make as a homeowner. It will lower your bills, increase the resale value of your property, and help minimize our planet’s fast-approaching climate crisis. While major home retrofits can seem daunting, there are plenty of quick and cost-effective ways to start reducing your carbon footprint today. Here are five easy projects to make your home more sustainable.
1. Weather stripping
If you’re looking to make your home more energy efficient, an energy audit is a highly recommended first step. This will reveal where your home is lacking in regards to sustainability suggests the best plan of attack.
Some form of weather stripping is nearly always advised because it is so easy and inexpensive yet can yield such transformative results. The audit will provide information about air leaks which you can couple with your own knowledge of your home’s ventilation needs to develop a strategic plan.
Make sure you choose the appropriate type of weather stripping for each location in your home. Areas that receive a lot of wear and tear, like popular doorways, are best served by slightly more expensive vinyl or metal options. Immobile cracks or infrequently opened windows can be treated with inexpensive foams or caulking. Depending on the age and quality of your home, the resulting energy savings can be as much as 20 percent.
2. Programmable thermostats
Programmable thermostats have tremendous potential to save money and minimize unnecessary energy usage. About 45 percent of a home’s energy is earmarked for heating and cooling needs with a large fraction of that wasted on unoccupied spaces. Programmable thermostats can automatically lower the heat overnight or shut off the air conditioning when you go to work.
Every degree Fahrenheit you lower the thermostat equates to 1 percent less energy use, which amounts to considerable savings over the course of a year. When used correctly, programmable thermostats reduce heating and cooling bills by 10 to 30 percent. Of course, the same result can be achieved by manually adjusting your thermostats to coincide with your activities, just make sure you remember to do it!
3. Low-flow water hardware
With the current focus on carbon emissions and climate change, we typically equate environmental stability to lower energy use, but fresh water shortage is an equal threat. Installing low-flow hardware for toilets and showers, particularly in drought prone areas, is an inexpensive and easy way to cut water consumption by 50 percent and save as much as $145 per year.
Older toilets use up to 6 gallons of water per flush, the equivalent of an astounding 20.1 gallons per person each day. This makes them the biggest consumer of indoor water. New low-flow toilets are standardized at 1.6 gallons per flush and can save more than 20,000 gallons a year in a 4-member household.
Similarly, low-flow shower heads can decrease water consumption by 40 percent or more while also lowering water heating bills and reducing CO2 emissions. Unlike early versions, new low-flow models are equipped with excellent pressure technology so your shower will be no less satisfying.
4. Energy efficient light bulbs
An average household dedicates about 5 percent of its energy use to lighting, but this value is dropping thanks to new lighting technology. Incandescent bulbs are quickly becoming a thing of the past. These inefficient light sources give off 90 percent of their energy as heat which is not only impractical from a lighting standpoint, but also raises energy bills even further during hot weather.
New LED and compact fluorescent options are far more efficient and longer lasting. Though the upfront costs are higher, the long term environmental and financial benefits are well worth it. Energy efficient light bulbs use as much as 80 percent less energy than traditional incandescent and last 3 to 25 times longer producing savings of about $6 per year per bulb.
5. Installing solar panels
Adding solar panels may not be the easiest, or least expensive, sustainability upgrade for your home, but it will certainly have the greatest impact on both your energy bills and your environmental footprint. Installing solar panels can run about $15,000 – $20,000 upfront, though a number of government incentives are bringing these numbers down. Alternatively, panels can also be leased for a much lower initial investment.
Once operational, a solar system saves about $600 per year over the course of its 25 to 30-year lifespan, and this figure will grow as energy prices rise. Solar installations require little to no maintenance and increase the value of your home.
From an environmental standpoint, the average five-kilowatt residential system can reduce household CO2 emissions by 15,000 pounds every year. Using your solar system to power an electric vehicle is the ultimate sustainable solution serving to reduce total CO2 emissions by as much as 70%!
These days, being environmentally responsible is the hallmark of a good global citizen and it need not require major sacrifices in regards to your lifestyle or your wallet. In fact, increasing your home’s sustainability is apt to make your residence more livable and save you money in the long run. The five projects listed here are just a few of the easy ways to reduce both your environmental footprint and your energy bills. So, give one or more of them a try; with a small budget and a little know-how, there is no reason you can’t start today.
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