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Women play a key role in helping make the investment world sustainable



Women are leading the way in sustainable investment – according to academic research and lots of anecdotal evidence. It is for this reason why they are crucial in the transition towards sustainability.

When it comes to sustainable and responsible investment (SRI), women are a “significant economic force”. That’s according to US advisory firm First Affirmative Financial Network (FAFN), which claims that 70% of the $41 trillion (£25 trillion) in inter-generational wealth is likely to be inherited by women. This could spell good news for the SRI industry.

The claims are backed up by the US Trust’s 2013 study, Insights on Wealth and Worth. This found that 65% of female investors place significant importance on the impact that investment decisions have on society and the environment, compared with 42% of male investors. The study bears resemblance to gender trends in the UK, with a recent survey by Abundance Generation claiming that some 83% of British women want their personal values to be reflected in their investment habits.

Hyewon Kong, senior analyst at WHEB Listed Equities, told Blue & Green Tomorrow that from her experience, the mainstream investment industry was still largely dominated by men. She added, though, that the gender balance improved when sustainability became the investment focus.

When I attend mainstream investment events, it can be pretty difficult to spot a woman”, Kong said.

“There is a stark contrast between this and sustainable investment events where there is a greater female presence. It certainly seems to me that women are more inclined to align their investments with their values so put more emphasis on the social and environmental impacts of money. However, my male colleagues at WHEB are highly motivated by values as well, thus showing that the division does not always lay in a gender bias.”

Kong said WHEB “takes a holistic investment approach when it comes to handling clients’ money”. She added, “To achieve higher and less volatile returns over the long-term, I believe it is important  to conduct diligent and thorough analysis and avoid jumping to investment conclusions too quickly by overlooking important sustainability issues.”

study carried out in December claimed that women were better investors than men, generating 9.8% returns on investments in 2013 against the average 6.13% for the Global Hedge Fund Index (HFRX).

In the UK and the US, historical constraints tend to mean that women can now view money as a means to enabling security, freedom and independence – liberties that have traditionally only been accessible by men. Is this theory showing through into the world of investment?

Many women do this job because they enjoy it. They do it because they want to use their position to make positive changes to the society in which we live. I think that could be a possible explanation as to why these conclusions have been made by certain studies”, Kong said.

Tanya Pein, an independent adviser to charities and private clients at In2 Consulting, agreed that there was a need for more women to work in financial services. She said the adviser community specifically “doesn’t reflect” society when it comes to gender balance, estimating that just 5% of IFAs in the UK are female.

When it comes to investors, Pein, who is also co-chair of the IFA membership group the Ethical Investment Association (EIA), told Blue & Green Tomorrow that female investors tend to seek out investments that align with their personal values more often than males.

She added, “Talking to other advisers, it seems that many female investors tend to think more broadly than many male investors – by taking the present and future needs of children and elderly parents into account. They tend not to have the more reductionist focus on only ‘my retirement income’. But that’s ‘many’ women and ‘many’ men – not all; it’s not possible to generalise.

“There is plenty of solid economic research that shows that women in the UK do 80-90% of the household caring work for children and elderly relatives, which means that inter-generational issues are more prominent in their lives than the men they live with. That could make it easier to see the value of integrating environmental, social and governance (ESG) issues into investments, and anecdotal experience of advising women reflects that.”

With many female investors and financial professionals insisting on sustainable, responsible and ethical investment options, the so-called “fairer sex” could be crucial in making all investment take such factors into account. Their male counterparts could learn a thing or two from their outlook.

Further reading:

83% of British women support ethical investment

Sustainability yearbook highlights responsible investment opportunities

Demand for sustainable, responsible and ethical financial advice rises to 76%

Public sector workers let down by ‘dodgy pension investments’, say campaigners

Sustainable investment is about optimisation, not maximisation


How Going Green Can Save A Company Money



going green can save company money
Shutterstock Licensed Photot - By GOLFX

What is going green?

Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.

The first step in going green

There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.

Making needed changes within the company

After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.

Reducing the common paper waste

paper waste

Shutterstock Licensed Photo – By Yury Zap

Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.

Make money by spreading the word

Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.

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5 Easy Things You Can Do to Make Your Home More Sustainable




sustainable homes
Shutterstock Licensed Photot - By Diyana Dimitrova

Increasing your home’s energy efficiency is one of the smartest moves you can make as a homeowner. It will lower your bills, increase the resale value of your property, and help minimize our planet’s fast-approaching climate crisis. While major home retrofits can seem daunting, there are plenty of quick and cost-effective ways to start reducing your carbon footprint today. Here are five easy projects to make your home more sustainable.

1. Weather stripping

If you’re looking to make your home more energy efficient, an energy audit is a highly recommended first step. This will reveal where your home is lacking in regards to sustainability suggests the best plan of attack.

Some form of weather stripping is nearly always advised because it is so easy and inexpensive yet can yield such transformative results. The audit will provide information about air leaks which you can couple with your own knowledge of your home’s ventilation needs to develop a strategic plan.

Make sure you choose the appropriate type of weather stripping for each location in your home. Areas that receive a lot of wear and tear, like popular doorways, are best served by slightly more expensive vinyl or metal options. Immobile cracks or infrequently opened windows can be treated with inexpensive foams or caulking. Depending on the age and quality of your home, the resulting energy savings can be as much as 20 percent.

2. Programmable thermostats

Programmable thermostats

Shutterstock Licensed Photo – By Olivier Le Moal

Programmable thermostats have tremendous potential to save money and minimize unnecessary energy usage. About 45 percent of a home’s energy is earmarked for heating and cooling needs with a large fraction of that wasted on unoccupied spaces. Programmable thermostats can automatically lower the heat overnight or shut off the air conditioning when you go to work.

Every degree Fahrenheit you lower the thermostat equates to 1 percent less energy use, which amounts to considerable savings over the course of a year. When used correctly, programmable thermostats reduce heating and cooling bills by 10 to 30 percent. Of course, the same result can be achieved by manually adjusting your thermostats to coincide with your activities, just make sure you remember to do it!

3. Low-flow water hardware

With the current focus on carbon emissions and climate change, we typically equate environmental stability to lower energy use, but fresh water shortage is an equal threat. Installing low-flow hardware for toilets and showers, particularly in drought prone areas, is an inexpensive and easy way to cut water consumption by 50 percent and save as much as $145 per year.

Older toilets use up to 6 gallons of water per flush, the equivalent of an astounding 20.1 gallons per person each day. This makes them the biggest consumer of indoor water. New low-flow toilets are standardized at 1.6 gallons per flush and can save more than 20,000 gallons a year in a 4-member household.

Similarly, low-flow shower heads can decrease water consumption by 40 percent or more while also lowering water heating bills and reducing CO2 emissions. Unlike early versions, new low-flow models are equipped with excellent pressure technology so your shower will be no less satisfying.

4. Energy efficient light bulbs

An average household dedicates about 5 percent of its energy use to lighting, but this value is dropping thanks to new lighting technology. Incandescent bulbs are quickly becoming a thing of the past. These inefficient light sources give off 90 percent of their energy as heat which is not only impractical from a lighting standpoint, but also raises energy bills even further during hot weather.

New LED and compact fluorescent options are far more efficient and longer lasting. Though the upfront costs are higher, the long term environmental and financial benefits are well worth it. Energy efficient light bulbs use as much as 80 percent less energy than traditional incandescent and last 3 to 25 times longer producing savings of about $6 per year per bulb.

5. Installing solar panels

Adding solar panels may not be the easiest, or least expensive, sustainability upgrade for your home, but it will certainly have the greatest impact on both your energy bills and your environmental footprint. Installing solar panels can run about $15,000 – $20,000 upfront, though a number of government incentives are bringing these numbers down. Alternatively, panels can also be leased for a much lower initial investment.

Once operational, a solar system saves about $600 per year over the course of its 25 to 30-year lifespan, and this figure will grow as energy prices rise. Solar installations require little to no maintenance and increase the value of your home.

From an environmental standpoint, the average five-kilowatt residential system can reduce household CO2 emissions by 15,000 pounds every year. Using your solar system to power an electric vehicle is the ultimate sustainable solution serving to reduce total CO2 emissions by as much as 70%!

These days, being environmentally responsible is the hallmark of a good global citizen and it need not require major sacrifices in regards to your lifestyle or your wallet. In fact, increasing your home’s sustainability is apt to make your residence more livable and save you money in the long run. The five projects listed here are just a few of the easy ways to reduce both your environmental footprint and your energy bills. So, give one or more of them a try; with a small budget and a little know-how, there is no reason you can’t start today.

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