The Brand Strategist’s Guide to Desire offers brands a way to understand what people really want. Now’s your chance to get your hands on a signed copy.
In a recent article, author Anna Simpson proposed a new role for brands: not manufacturing desire through clever campaigns, but responding to it with integrity.
We’re launching a competition so that one lucky reader can get their hands on a signed copy. All you have to do is answer the question below.
Tell us about a brand that brings real value to people’s lives. What makes it successful, in your opinion?
Email your entries to firstname.lastname@example.org or tweet them to @bluegreentweet using the hashtag #bluegreenbrands.
The winner will picked by the Blue & Green Tomorrow editorial team along with Anna Simpson, the book’s author.
Closing date: 12pm, Friday April 25 2014.