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Competition: win a signed copy of The Brand Strategist’s Guide to Desire



The Brand Strategist’s Guide to Desire offers brands a way to understand what people really want. Now’s your chance to get your hands on a signed copy.

In a recent article, author Anna Simpson proposed a new role for brands: not manufacturing desire through clever campaigns, but responding to it with integrity.

We’re launching a competition so that one lucky reader can get their hands on a signed copy. All you have to do is answer the question below.

Tell us about a brand that brings real value to people’s lives. What makes it successful, in your opinion?

Email your entries to or tweet them to @bluegreentweet using the hashtag #bluegreenbrands.

The winner will picked by the Blue & Green Tomorrow editorial team along with Anna Simpson, the book’s author.

Closing date: 12pm, Friday April 25 2014.