In a sign of the changing times, an energy company logo will this month appear on motorway signs for the first time – showing electric car drivers at which services they can charge up. Ecotricity, whose Electric Highway is the most comprehensive car charging network in Europe, and whose 260 ‘Ecotricity Pumps’ cover almost the entire motorway network, will appear on Roadchef signs from this week alongside such household names as WH Smith, McDonald’s and Costa.
Dale Vince, founder of Ecotricity and the Electric Highway, says: “We launched the Electric Highway in 2011 to kickstart the electric car revolution in Britain, and we can see that’s well and truly underway now.
“There are now over 50,000 electric cars in Britain; that’s more than a tenfold increase in two years, and this exponential growth is reflected in the use of the Electric Highway, which powered 15 million miles of emission free driving last year – all powered from the wind and the sun.”
Ecotricity believes that by 2030 every new car should be electric or a plug-in hybrid, and that by 2040 they should be the only cars on the road.
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Dale continued: “The revolution on Britain’s roads is a vital part of achieving the target the world agreed to at Paris last year – we have to stop burning fossil fuels by 2050 in order to limit a catastrophic temperature rise, and Energy, Transport and Food are the biggest areas we need to tackle to get there.
“Today, the two most significant of those issues, Energy and Transport, are converging; the technology in each sector has advanced rapidly and that gives us a big opportunity to fix how we power our homes and how we travel – by powering both with green energy.
“As a 21st century energy company, that’s exactly what we’re doing – working at the nexus of Energy and Transport, powering homes, businesses and vehicles in Britain with 100% green energy.”
The first Ecotricity sign appeared at Roadchef’s Sedgemoor services on Tuesday 26 January, with additional signs to be installed at Hamilton and Norton Canes over the coming weeks. Ecotricity signs will soon be installed across all 28 Roadchef motorway locations.