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How To Track The Carbon Footprint of Your eCommerce Orders?

Shutterstock Licensed Photo - 2256892601 | By Olivier Le Moal



eCommerce, with its super convenience and global connection, has changed the way we shop and interact with the world of commerce, but there’s a flip side: it brings up a big environmental issue – the carbon footprint.

When we talk about the carbon footprint in eCommerce, we’re looking at all the greenhouse gasses that get pumped out during various activities – like running websites, moving products around, and even the packaging stuff that comes in.

In this article, we’re going to dive into why it’s super important for eCommerce businesses to get a good grip on their carbon footprint and also outline ways they can do that.

Understanding Carbon Footprint in eCommerce

E-commerce’s carbon footprint includes all the greenhouse gasses emitted from both online and physical operations. 

This involves the energy used for running websites, data centers, and cloud services, including emissions from the full supply chain process – production, warehousing, transportation, and customer service delivery. Packaging also plays a significant role, both in its creation and disposal.

Additionally, returned items increase emissions due to the extra transport involved, and how products are disposed of or recycled at their end-of-life also affects the total carbon impact. 

For businesses in the eCommerce space, it’s key to get a handle on all these aspects to effectively measure, manage, and reduce their environmental footprint.

Methods for Tracking Carbon Footprint in eCommerce

Life Cycle Analysis (LCA)

Life Cycle Analysis is a comprehensive method for assessing the environmental impact of a product throughout its lifecycle. It starts from raw material extraction, through manufacturing and usage, to disposal or recycling. 

LCA helps identify stages where emissions are highest, guiding businesses to focus reduction efforts effectively. It’s particularly useful for products with complex supply chains, as it can reveal hidden emission sources.

Carbon Accounting Software

Carbon accounting software is a practical tool for businesses to measure their carbon emissions. 

This software calculates emissions and pinpoints key impact areas by inputting data like energy, transportation, and resource use. 

It often includes emission factor databases for accuracy and offers deep insights into where emissions are highest. These insights are important for tracking changes over time and help in reporting on sustainability efforts. 

In all, it’s a valuable asset for businesses committed to understanding and reducing their environmental impact.

Emission Factors

Emission factors are standardized estimates of the emissions a certain activity produces, like burning a liter of diesel fuel.

Businesses can use these factors to estimate the emissions from activities where direct measurement is impractical. 

They are especially useful for indirect emissions, such as those from purchased electricity or outsourced logistics.

Energy Consumption Monitoring

Monitoring energy use in data centers and website hosting is an important method for businesses that want to understand their digital carbon footprint.

The process involves keeping track of how much energy servers, storage devices, and network systems use. 

Knowing this helps businesses switch to more energy-efficient technologies and practices, reducing their environmental impact.

Supply Chain Analysis

This method involves examining the emissions from every stage of the supply chain, including production, transportation, storage, and packaging. 

By identifying the carbon hotspots within the supply chain, businesses can work with suppliers to adopt more sustainable practices, such as using renewable energy or optimizing logistics routes.

Consumer Choices and Their Effects

Consumer behavior significantly influences the carbon footprint of eCommerce. Customers’ choices, from the type of products they buy to their selected shipping methods, significantly impact emissions.

For instance, opting for fast shipping often requires more resource-intensive transportation methods, such as air freight, which has a higher carbon footprint compared to standard shipping methods. Conversely, choosing slower shipping options or consolidating orders can reduce emissions.

Understanding these behaviors is critical for eCommerce businesses. Businesses can tailor their operations to encourage more sustainable practices by analyzing consumer choices and their consequences.

Offering incentives for choosing eco-friendly shipping options or providing detailed information about the environmental impact of different choices can steer consumers towards decisions that reduce the overall carbon footprint.

Incorporating sustainable practices in eCommerce not only aids in reducing the carbon footprint but also significantly enhances the impact of sustainability on a brand’s reputation and consumer appeal.

Embracing eco-friendly strategies and transparently communicating these efforts can lead to greater customer loyalty and competitive advantage in the increasingly environmentally-conscious market.


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