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We wanted to let you know that we’ve hit some serious financial headwinds over the last month and we are at risk of ceasing publishing Blue & Green Tomorrow, in its current form, by the end of September.

The loss of our principal sponsor for our flagship series of events, Sustainable September, has meant we have a possibly fatal hole in our finances.

The business’s focus on Sustainable September also meant other regular sources of funding dried up. A fortnight ago we seriously looked at closing Blue & Green Tomorrow.

But, when you’re in hell, keep going!

We’re rolling the dice one more time and turning ‘Sustainable September’ into a ‘save Blue & Green Tomorrow month’ with a crowdfunding campaign. We have 75,000 readers, 10,000 subscribers and a Twitter following of over 5,000. That’s a pretty good sized crowd, enough to fill Old Trafford or Twickenham.

http://www.crowdfunder.co.uk/blueandgreentomorrow

Remember, we only get to see your money if we reach our target.

So, we’re appealing to you, our readers, to pledge £52 (the equivalent of £1 per week). If just 5% of our readership did so we would be funded for a year – in comparison, a single weekly Sunday newspaper costs £1.71 and a single medium cappuccino costs £2.20 on the high street – with Blue & Green Tomorrow you get all aspects of sustainability covered, in a highly stimulating way.

In return, not only will you have our eternal gratitude but there are rewards for everybody from individuals to organisations.

These are the individual rewards

PLEDGING £12: Have our eternal thanks and your name included as a “friend of Blue & Green” in each of the 12-14 guides we produce each year. Click here to pledge.

PLEDGING £24: Have your name included as a proud “supporter of Blue & Green” in each of the 12-14 guides we produce each year. Click here to pledge.

Our most popular individual pledge is PLEDGING £52: Receive a limited edition postcard expressing our eternal gratitude for your support plus you will be listed as a “supporter” on our website and in every 2015 guide. Click here to pledge.

PLEDGING £52: Okay, we know some of you are just partygoers – simply be invited to our fourth “we’ve made it party“, in the week commencing 3rd November 2014. Click here to pledge.

PLEDGING £104: Receive a hard copy of three 2011-2014 guides of your choice and be invited to our fourth “we’ve made it party“, week commencing 3rd November 2014. Click here to pledge.

PLEDGING £208: Receive all fourteen 2014 reports in hard copy. You will also join the ‘Editor’s Club’ that will help shape our editorial content into 2015. Click here to pledge.

PLEDGING £416: Receive a limited edition hardback perfect-bound anthology of the best and most read articles of Blue & Green 2011-2014 – and be a party VIP. Click here to pledge.

PLEDGING £832: Join our ‘Editorial Council’ where you decide subjects for our 2015 reports and get early sight of our in-depth content – and be a party VIP. Click here to pledge.

These are the organisation rewards

PLEDGING £520: We will publish a quarterly article about your organisation over 12-months, included in that week’s newsletter, plus a full page advert in one guide and be invited to our fourth “we’ve made it party” w/c 3rd November. Click here to pledge.

PLEDGING £780: We will publish a bi-monthly article about your organisation for 12-months, included in that week’s newsletter, plus full page advert in one guide and be invited to our fourth “we’ve made it party” w/c 3rd November. Click here to pledge.

PLEDGING £1,560: We will publish a monthly article about your organisation for 12-months, included in that week’s newsletter, plus full page advert in one guide and be invited to our fourth “we’ve made it party” w/c 3rd November as a VIP. Click here to pledge.

PLEDGING £3,120: We will publish a fortnightly article about your organisation for 12-months, included in that week’s newsletter, plus a full page advert in two guides and be invited to our fourth “we’ve made it party” w/c 3rd November as a VIP. Click here to pledge.

PLEDGING £6,240: We will publish a weekly article about your organisation for 12-months, included in that week’s newsletter, plus a full page advert in four guides and be invited to our fourth “we’ve made it party” w/c 3rd November as a VIP. Click here to pledge. 

We’ve come so far over the last four years, from zero to 75,000 readers. Allowing our raucous, optimistic voice to finally fall silent would be a great pity for sustainability and a personal tragedy for my family, who have invested literally everything we have to get us here.

So pledge today, to keep Blue & Green Tomorrow as the loud advocate of sustainability that it has become.

http://www.crowdfunder.co.uk/blueandgreentomorrow

If we don’t succeed we’ll turn out the lights at the end of September and Blue & Green will fade to black. If we do succeed we’ll keep making that ethical, responsible and sustainable noise and being a thorn in the side of the unethical, reckless and unsustainable for years to come.

I’m still open to genuine offers of angel investment or strategic support so please email me on businessangel@blueandgreencommunications.com.

 

 

Simon Leadbetter is the founder and publisher of Blue & Green Tomorrow. He has held senior roles at Northcliffe, The Daily Telegraph, Santander, Barclaycard, AXA, Prudential and Fidelity. In 2004, he founded a marketing agency that worked amongst others with The Guardian, Vodafone, E.On and Liverpool Victoria. He sold this agency in 2006 and as Chief Marketing Officer for two VC-backed start-ups launched the online platform Cleantech Intelligence (which underpinned the The Guardian’s Cleantech 100) and StrategyEye Cleantech. Most recently, he was Marketing Director of Emap, the UK’s largest B2B publisher, and the founder of Blue & Green Communications Limited.

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