In a (US) study published earlier this year, the Morgan Stanley Institute for Sustainable Investing found that sustainable investing was poised for growth among active individual investors and that 71 percent of individual investors are interested in sustainable investing.
In a follow-up report that included an analysis of over 10,000 open-end (US) mutual funds, Morgan Stanley found that investing in sustainability does not require investors to take a financial sacrifice when investing sustainably, a common misperception among investors.
The study shows sustainable investing (in the US) has usually met, and often exceeded, the performance of comparable traditional investments.
Read Morgan Stanley’s full report here.
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