Sustainable investors could bring about radical changes to the way the financial community values fossil fuel assets, if enough become concerned about a potential bubble.
According to index provider MSCI’s environmental, social and governance (ESG) arm, debates in 2013 and a growing social movement means that investors are becoming increasingly aware of the risks and as a result are investigating their investments.
The 2014 ESG Trends to Watch paper adds that the number of investors interested in how their portfolios are exposed to risks associated with climate change and unsustainable business practices is predicted to increase over the next year.
In 2013, several pension funds came under fire for investing in fossil fuels, leading to high-profile calls for divestment – most notably from the environmentalist Bill McKibben and 350.org, the NGO he founded. Whilst divesting might seem “drastic”, MSCI global head of research Linda-Eling Lee points out in the paper that the scientific consensus is that atmospheric carbon dioxide levels need to be kept under 450 parts per million (ppm). However, they have continued to rise, reaching 400ppm in May.
Lee writes, “Purely from a financial perspective, even the outside chance that some reserves could become ‘stranded assets’ if a red line is breached should prompt a hard look at the assumptions underlying the valuation of fossil fuel producers.”
This movement has led to expectations that investor interest in measuring portfolio exposure will continue to escalate. MSCI ESG Research expects to see investors explore four different approaches to address this issue. Analysis found that taking a low-carbon approach, which excludes the biggest carbon reserve owners and the largest carbon emitters, showed the highest active returns.
A separate approach could also see investor engagement increase. Lee said, “One of [the] scenarios could well be that if enough investors become concerned about a potential carbon bubble, there could be a self-fulfilling prophesy to how the financial community values current and future carbon reserves.”
Investors can play a vital role in the sustainability of a company. Research published in October last year found that just 12% of CEOs regard investor pressure as the chief motivator on sustainability and only 23% see investors as an important stakeholder in guiding their approach to sustainability issues. Increased levels of engagement could improve how CEOs view investors and boost sustainable practices as a result.
The 2014 ESG Trends to Watch also looks the sustainability of emerging markets, the green bond market, the sustainability of differing sectors and the effect of tax avoidance hitting the headlines in 2013.
What Sustainable Real Estate Investors Look For In Properties They Buy
Investors choose the homes they buy, sell, or flip based on a variety of factors. The most crucial factor is the potential for profit, but there are additional factors that contribute equal weight to the final decision. One of those factors has to do with sustainability.
An article from Green Residential discusses several green construction methods, citing the fact that 56% of CO2 emissions in the US come from new building construction. Noting that 39% of CO2 emissions come from existing buildings, the article makes a good point, “This is the highest volume of emissions for any sector, and could be drastically reduced if builders and occupants updated their properties and had better practices.”
The updates and “better practices” center on sustainable construction. Even though a building has already been constructed, it’s never too late to incorporate aspects of sustainability. This applies to individual construction, as well as sustainable communities.
Sustainability is about more than materials
A sustainable building can be constructed with eco-friendly materials sourced locally. This eliminates the need to transport materials over long distances using excessive amounts of gasoline and other fuels. Sustainability is also about retaining the efficiency of the building’s heating and cooling systems.
Sustainable construction methods cost more upfront, but save money over time.
Renters – commercial and private – want energy efficiency
If an investor can own multiple energy efficient buildings, whether commercial or residential, they’ll have an easier time generating a stream of income from those sources.
People want to save money on their energy bills, especially when they have a large space to keep warm. It makes no difference if they use electric, propane, solar, or geothermal energy to heat their home – if the building isn’t built to be efficient, both cold and hot air will escape. This means they’ll have to run their heater or air conditioner continuously, which creates more wear and tear.
Sometimes the issue with an inefficient building isn’t money, but the wasted energy itself. Being off the grid doesn’t cost more money to heat and cool your space. However, no matter what energy source you use, it’s difficult to keep a drafty home warm.
If you’re using solar panels or a geothermal coil buried in your backyard, you still need to generate the energy to power your home. That energy can take time to generate. If your building is drafty, you can end up overtaxing your energy system trying to keep it warm. If you use appliances that hog energy, it doesn’t matter what type of energy you use, it’s going to be wasted.
What investors look for in a sustainable building
Investors interested in sustainable buildings look for the following prior to buying:
- Location of the building. A building with windows facing opposite that of the rising and setting sun is ideal. The sun sets west and rises in the east, so a building that faces north to south will generally be less exposed to the sun. In the summer, this will prevent the need to run the air conditioning constantly, which saves on energy and, of course, money.
- Energy efficient appliances. The appliances that are already installed in a residential building may not be a deal breaker, but they’re a big influence. It’s not always a big deal for an investor to switch out appliances, but it is an expense.
- Insulation. Proper insulation can’t be stressed enough as one of the most important factors that contribute to a sustainable investor’s decision to buy a property. The purpose of insulation (in the walls) is to trap both hot and cold air to maintain the temperature inside the building.Ideally, inside of an energy efficient building you can run the heater or air conditioner for a period of time, and expect the temperature to remain the same for a while. It’s normal for the temperature to gradually change, but in a poorly insulated home, it will get cold or hot rapidly.
- Insulated and sturdy window construction. Windows are not cheap to replace and can cost up to $1,000 each. Custom windows – those with unique shapes and sizes that aren’t standard – are especially expensive.
An investor wants windows that are sturdy enough to provide security in the event of a break-in, because that’s a great selling point to renters (or buyers if they’re flipping). However, more importantly, windows open a building up to enormous drafts. It’s the drafts from poorly insulated windows that often cause exorbitant heating and cooling costs.
To make a building energy-efficient and therefore sustainable, an investor might be willing to make certain improvements to the construction of the home, if they can recover their costs over time. However, efficient elements are best when implemented from the beginning, as more people are starting to realize. It’s the consumer demand for sustainability that’s driving greener construction methods, and soon, we can expect sustainable construction to be in the majority.
How Going Green Can Save A Company Money
What is going green?
Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.
The first step in going green
There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.
Making needed changes within the company
After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.
Reducing the common paper waste
Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.
Make money by spreading the word
Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.
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