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Blue & Green Tomorrow in print: issue one



Hello. Welcome to Blue & Green Tomorrow. We called it this because we want our planet to be as blue and green tomorrow as it was yesterday. And we believe that you, our readers, will have a huge impact on this by pursuing your own enlightened self-interest.

At home, at work and at play, you can always make choices. The sum total of the positive choices made by all of us determines the sort of world we’ll live in tomorrow. Choices in favour of clean energy, low-carbon goods and wise investments will help make the world a better place rather than one spoiled through pollution and waste.

Of course, nothing’s perfect, and we all know we can always do better. But it’s still better to do something than nothing; and it’s better to start doing it now rather than wait for climate scientists and politicians to settle their interminable differences.

At heart, Blue & Green Tomorrow is an optimistic magazine. We believe that the world is full of opportunity, for invention, manufacture and services around sustainability. The word is boring, yet it’s probably the right one. We have only one Earth. We can plunder and spoil it and make it uninhabitable for the billions of people who live on it. Or we can reduce our collective footprint while shifting our economic activity in the direction of doing good instead of harm.

Many companies are waking up to the desirability of a “triple bottom line”, or “people, planet and profit” as it’s sometimes called. This isn’t because they’ve had a Damascene conversion from needing to make money. It’s because their customers are increasingly asking them to behave themselves. Or else.

Some organisations resort to “greenwash” to pretend they’re doing things right; but, in this world of instant communications and social networking, none can get away with it for long. And the backlash, when it comes, makes companies realise that deception is no longer a marketing option.

Blue & Green Tomorrow rejoices in good news, but won’t shrink from bad. We believe that the sustainability space holds more of the former than the latter anyway. Often bad news turns out not to be news at all, just vested interests trying to capture some juicy headlines. We’ll steer clear of that kind of nonsense, giving you instead a diet of relevant, interesting, informative and enjoyable news and features.

Of course, if you don’t like what we’re doing, or you’d like us to do something else, please drop us a line. We’d love to hear from you.

Download issue one (November 2010) for free here.

Editors Choice

Introducing our 7th Guide to Sustainable Investment



Guide to Sustainable Investment

Tomorrow Blue & Green celebrates its 6th birthday – remember, remember the 5th of November – and to mark the occasion we are delighted to launch our latest and seventh Guide to Sustainable Investment.

The Guide has contributions from UKSIF’s Simon Howard, 3D Investing’s John Fleetwood and Pennine Wealth Solutions George Critchley alongside wise insights from our friends at ATI, Columbia Threadneedle, Foresight, Impax, Triodos and WHEB.

Click here to download the guide to find out the best sustainable funds available in the UK.




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Guide to Sustainable Energy 2016



Guide to Sustainable Energy 2016

“I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait till oil and coal run out before we tackle that.”


We found the quote at the end of a great article on the New York Times Magazine website in its Current Thinking column, that was current thinking from 2007! It’s still worth a read.

You hold in your hand (on your smartphone, tablet or desktop) the fourth edition of our Guide and the current thinking remains we’d put our money on solar energy, but also wind, tidal, wave and geothermal. And nuclear?

Recently the UK government decided it would put our money on nuclear with the Hinkley Point C after months of dithering, perfectly illustrating everything that is wrong with government strategic thinking and energy policy. The wrong technology, with the wrong partners at the wrong price.

Which is why we’re delighted to have contributions from Tidal Lagoon Power, Abundance Energy, Bristol Energy Cooperative and the excellent investment organisations (Alliance Trust, Foresight, Impax, Triodos and WHEB) that are putting money into distributed clean energy and storage – the right technology, with the right partners at the right price.

And we also have an article about nuclear fusion – a technology which divides the environmentally minded. We don’t have a strong opinion on nuclear fusion and wanted to just present the technology. We believe you are more than capable of forming your own judgment.

We hope you enjoy the guide.

Click here to read it as a single page spread

Click here to read it as a double page spread

You can download pdf of the guide using the links above and clicking on the cloud icon in the bottom right of the screen, if however you are having any issues with that, you can also download a pdf version here (4mb version) and here (12mb version)


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