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New Research Indicates Low Confidence in Elderly Care



Wheelchair Springtime Gang by Fran Urbano via flickr

SuperCarers, the online personal service that matches family needs with reliable and compassionate caregivers, has released new research that reveals that over two in five (44%) of UK citizens consider the standard of elderly people care as ‘poor’ or ‘very poor’.

Sadly, this is despite the fact that two million elderly people in the UK have a care-related need and four million will need daily help by 2029. Furthermore, it is expected that by 2025 there will be a deficit of 600,000 carers. SuperCarers is on a mission to disrupt the UK’s archaic, expensive and inefficient care system.

The research showed that just a quarter (21%) of people in the UK are currently looking after their parents which highlights the number of elderly people without any family care support and the potential for a growing epidemic of loneliness in old age.

Women are more likely (23%) than men (19%) to be caring for an elderly parent. This rises to a quarter (25%) of 45-54 year-olds and emphasises the stresses placed on women given the fact that many have already had to give up on careers to care for children.

People express much more confidence in their ability to care for their parents than the standard of care in the nation as a whole – while only 13% think that elderly care overall is good, two-thirds (66%) believe they are taking care of their own parents well or very well.

SuperCarers’ research shows that only 13% of people aged 45 and over believe the elderly are looked after well or very well. Older people (aged 64+) are less likely to think they are well looked after (10%) than 55-46 year-olds (14%) and 45-54 year-olds (15%), potentially highlighting a level of complacency and apathy towards elderly care amongst younger people.

On a regional level, people in Northern Ireland (36%) and the East Midlands (24%) are most likely to believe that older people are being looked after well or very well. Meanwhile, those in the North West (51%) and Wales (51%) are most likely to say that the care given to the elderly by the UK as a nation is ‘poor’ or ‘very poor’.

Adam Pike, CEO and Co-Founder of SuperCarers, said:

It’s worrying to see that as a nation we feel we are not providing the best possible care for older people.

“People are living longer and the need to look after the elderly has become more and more pressing. There are plenty of skilled care workers across the country, and we need to connect them to those most in need.

“While it’s commendable that many can and do look after family members, we still need to make sure we improve on our elderly care. We’re confident that SuperCarers can make care more reliable and ease the burden on families struggling to handle care along with their other responsibilities.”

SuperCarers is the brainchild of brothers Adam and Daniel Pike, who had first-hand experience of the challenges in the elderly care system. Reflecting on their Gran’s story in 2014 inspired them to leave the City and pursue a viable solution to help other families in the same predicament: affordable, world-class elderly care.

The company curates a personal matchmaking service where families can find vetted, reliable and compassionate carers for loved ones. SuperCarers matches carers with families based on personality and interest, as well as care need, location and timing. The brand is currently backed by Innocent Smoothies ‘JamJar Investment Fund’ and Sir Tom Hughes-Hallett, the former CEO of Marie Curie, now the Chairman of Chelsea and Westminster Hospital.

SuperCarers has launched a £500,000 fundraising campaign on leading equity crowdfunding platform, Seedrs.

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Green Tech Start-Ups: Are they the Future?



Endless innovations are occurring in green companies, reinventing the industries they belong to. Gradually, they are beginning to amass more success and popularity. Consequently, these factors serve as a good indicator for green technology businesses, and their development must begin somewhere.

Green tech start-ups boast a wide array of opportunities for the economy and environment, while boosting recruitment openings with valuable services. While the technology industry is littered with high revenues and competition, the green tech start-ups are the clear sign of a cleaner future.

Fulfilling a Genuine Need

Many tech companies will market themselves as the ultimate tech giants to shift stock and make profit. As they all vie for attention through warped corporate rhetoric, there is only one ethical winner; the start-up green tech company.

Some argue that mainstream tech businesses have grown far too big, branching out into other industries and standing between the consumer and practically everything they do. However, green tech start-ups go beyond the shallow ambitions of a company, answering a call to sincerely help the customer and climate in any way they can. Of course, this is an attractive business model, putting customers at ease as they contribute to a humanitarian cause that is genuine through and through.

After all, empathy is a striking trait to have in business, and green tech start-ups maintain this composure by their very nature and purpose.

Creating Opportunities

Despite the pursuits for clean energy still needing more awareness, green tech is an area that is ripe for contribution and expansion. There’s no need to copy another company or be a business of cheap knockoffs; green tech start-ups can add a new voice to the economy by being fresh, fearless and entrepreneurial.

Technology is at its most useful when it breaks new ground, an awe that eco-friendly innovations have by default in their operations. Of course, green tech start-ups have the chance to build on this foundation and create harmony instead of climate crisis. Ultimately, the tech advancements are what revolutionise clean energy as more than an activist niche, putting theory into practice.

Despite the US gradually becoming more disengaged with green technology, others such as China and Canada recognise the potential in green technology for creating jobs and growth in their respective economies. The slack of others spurs them on, which creates a constant influx of prospects for the green tech sector. Put simply, their services are always required, able to thrive from country to country.

A Fundamental Foresight

Mainstream technology can seem repetitive and dull, tinkering with what has come before rather than turning tech on its head. Since 2011, technology has been accused of stagnation, something which the internet and petty app services seem to disguise in short reaching ideas of creativity.

However, green tech start-ups aren’t just winging it, and operate with a roadmap of climate change in the years ahead to strategize accordingly. In other words, they aren’t simply looking to make a quick profit by sticking to a trend, but have the long-term future in mind. Consequently, the green tech start-up will be there from the very start, building up from the foundational level to only grow as more and more people inevitably go green.

They can additionally forecast their finances too, with the ability to access online platforms despite the differing levels of experience, keeping them in the loop. Consequently, with an eye for the future, green tech startups are the ones who will eventually usher in the new era.

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Green Companies Find Innovative Ways to Generate Capital to Expand




Green business is a booming opportunity for shrewd, environmentally conscious entrepreneurs. According to a white paper by the Association for Enterprise Opportunity, green businesses in the food service industry and other verticals are growing up to seven times faster than their conventional competitors.

“Green market segments in the United States are growing fast. Growth rates of “green” segments are outpacing conventional segments in every industry where we collected data – for example, over the decade ending in 2011, the U.S. organic food category grew at a rate of 238% compared to 33% growth for the overall food market, and most forecasts indicate that the shift to green will only accelerate across industries. Green business opportunities will be even more prolific over the next few years, because millennials are placing greater emphasis on environmentally friendly solutions.”

Unfortunately, many promising green companies are struggling to generate revenue. They need to be more creative to find funding opportunities in 2017.

Funding challenges green businesses face

After the financial crisis struck in 2008, banks and other traditional lending institutions became much more conservative about lending money. Many green businesses turned to grants provided by the Obama administration for funding. However, most of those grants have since been suspended under the Trump administration. Congress had difficulty resuming them, because most of the green businesses that were funded had a lower survival rate than the national average.

Without funding from either traditional banks or government grants, green businesses were forced to look for other financing options. Here are some options they have available.

Other lending institutions

While corporate banks are less likely to finance new businesses these days, many smaller financial institutions are more likely to assume the risk. Specialty lending institutions and credit unions with a strong social mission are often willing to invest in promising green businesses.

However, these lenders still require perspective borrowers to submit formal business plans and proposals on how they will use their funding. Too many of them have been burned by poorly managed green companies, so they must be cautious with lending to them.

Foreign lenders

Many other countries are more invested in green development than the United States. Companies with a presence in Norway or other European countries should consider seeking loans from lenders in those jurisdictions, such as Lånemegleren.

Green bonds

Green bonds are new financial instruments that have been developed specifically for financing green businesses. The Climate Bond Standard introduced a number of policies to ensure green bonds would be safe for investors and a reliable funding opportunity for green businesses around the world. By balancing the needs of both stakeholders, they have helped facilitate green financing.

The market for green bonds nearly quadrupled between 2013 and 2014. It rose to over $100 billion in 2015.

Green entrepreneur should find out if their business model is compliant with the climate Bond standard. They may be able to tap a growing source of funding.


Crowdfunding is another very popular way for all types of businesses to generate capital. Green businesses tend to benefit more than most other organizations, because crowdfunding investors tend to be more socially conscious. They are more eager to invest in companies that align with their outlooks on social causes. Since consumers are becoming more concerned about climate change and environmental preservation, they are more willing to invest in green businesses.

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