Alice Levine and Laura Jackson Launch Fairtrade Fortnight

Supperclub Duo Call on the UK to “Sit down for breakfast, stand up for farmers”

Radio 1 DJ Alice Levine and TV presenter Laura Jackson, together the Jackson & Levine Supperclub, today launched Fairtrade Fortnight 2016, calling upon the British public to  sit down for breakfast and stand up for farmers.

Hosting a supperclub earlier than usual, Alice and Laura decked their sky-high breakfast table with Fairtrade produce to shine a light on the struggles faced by millions of farmers and workers in developing countries who produce the food we eat for breakfast, but struggle to feed themselves.

The two-week campaign (29 February – 13 March 2016) will encourage consumers to share a Fairtrade breakfast with family or friends and ‘wake up’ to the challenges faced by farmers and workers.

Despite working hard every day to grow the food many of us enjoy for breakfast in the UK – coffee, tea, bananas and cocoa – the farmers behind our breakfast are going hungry; facing a year-round struggle to get enough food to eat.

Up to 500 million small-scale farmers produce 80% of the world’s food. Of these small holders, 400 million are undernourished. By buying Fairtrade products, you ensure farmers and workers can earn a fair price, invest in their communities and businesses and are empowered to build a better future. Every Fairtrade breakfast shared across the Fortnight will help put food on farmers’ and workers’ tables.

Pledge your support by sharing your Fairtrade breakfast at #FairtradeFortnight

For further information and other ideas on how to get involved, visit www.fairtrade.org.uk/breakfast