These days, businesses need a friendlier face, both inside and outside their firm. People are more aware of corporate behaviors and motivations, acutely watching their every move. Because of this, many of them only want to trade with those putting good into the world.
Of course, most businesses seem quite happy to exploit customers, workers, and the environment at every turn. So long as the money keeps coming in, they care little for making any type of moral social changes. Still, their time is quickly running out.
Consequently, it’s important that businesses adopt more social responsibilities in their day-to-day operations, particularly in the environment. Here’s two ways that catering equipment supplier, Nisbets, are doing just that.
Eco Friendly Image
Many shoppers will deliberately avoid businesses that damage the environment, especially if they do so willingly and with full awareness of what they’re doing. It’s a question of morals and ethics, and consumers don’t like being ignored when it boils down to those principles. When something goes fundamentally wrong, the buying public won’t budge, which means sooner or later the unruly firms will go straight out of business if they don’t change.
However, Nisbets have taken action and adapted some of their products to make them eco-friendly, which is a brilliant first step. Because they’re among the first companies to start practically making these radical changes, they’re no doubt considered pioneers of sorts. It’s bold, it’s radical, and therefore it’s appealing. This does great things not only for the environment, but also for their marketability too. It’s not just ‘buying a product’ from them, it’s enabling the customer to adhere to a better lifestyle. What better way is there for a business to stay at the forefront of public consciousness?
By comparison, the businesses who still adhere to the old ways, or wait around indecisively, are actively avoided by many. Even without the question of morals and ethics involved, firms that don’t evolve and change aren’t as exciting or appealing. They’re stagnant and without the innovation needed to simply make a business stand out, with have no fresh thinkers or new ideas. In the end, boredom is a key factor that puts firms out of business, and the big revelations and changes Nisbets provides irrefutably generates interest around them.
Of course, it would be shallow to suggest that making environmental changes to the business plan should be done for branding opportunities alone. It’s been suggested that sustainability is the key to long-term public health, and this is something that Nisbets understand completely. They’re educated in things like recyclables, eco disposables, energy efficiency and waste management, so much so that they pass on their knowledge free of charge.
For example, they go into detail on degradable plastics, biodegradable products and solutions, compostable products entirely made from plant life materials. There’s very clearly a higher goal at work here, something that goes beyond just taking in as much cash as possible. Remember, although Nisbets are a catering supplier, they’re offering something so much more valuable and intriguing here; an education. When push comes to shove, few things are more important than learning.
This level of corporate social responsibility positions Nisbets in an interesting area. They’re clearly going above and beyond the parameters of their competitors and are focused on raising awareness for the serious issues that they care about. This almost gives them a dual role in terms of how they function; a catering supplier, and yet at the same time, campaigners for the environment.