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A manifesto for fashion that truly challenges the status quo



Alex McIntosh of the Centre for Sustainable Fashion in London provides a manifesto that should be part of everyone’s buying psyche.

This article originally appeared in Blue & Green Tomorrow’s Guide to Sustainable Spending 2013.

At the Centre for Sustainable Fashion, it’s never our intention to be worthy or preachy but we do see our role as provocateurs, challenging the status quo. Fashion moves so fast that sometimes it’s difficult to stop and take stock, there’s always a new trend, a new face, a new shop but let’s face it, in our hearts we all know that at least 50% of what we buy reflects little more than an unbridled desire to consume.

It’s not that every fashion choice has to be agonised over; it’s just that the unquestioned purchase is often the disappointing purchase. An impulsive buy can on occasion be wonderful but more often than not it seems to fit less well or look less good once it’s out of the changing room.

Suffice to say fashion gluttony creates an ever more insatiable appetite, one that cannot be satisfied. Considered and compassionate consumption should be the only trend we are following in 2014 and it is our firm belief that choosing better will make you feel better.

There is no getting away from the fact that sustainability has the capacity to scramble the mind; it can feel like a set of ever changing rules and restrictions, shifting sands that can leave you longing for the safety and security of the high street.

Just remember, confusion is an inevitable part of reflection and reflection is the route to active and informed choices; whilst it may sometimes feel easier to put the blinkers on and keep going as is, as Socrates once said, “The unexamined life is not worth living.

So in order to help you choose well, we’ve put together a short ‘manifesto’; not an exhaustive set of rules or an overblown design for life, but simply questions and considerations that sum up some of the personal and global issues that you might want to consider before you hand over the credit card.

On the whole, the fashion industry doesn’t want to give you the space to be inquisitive or to actively engage your imagination; it wants to keep you on the buying treadmill, breathless with no time to ask why.

We always want you to ask why and not just why, also where, who and how. So here are some of the whys, wheres and hows that should be part of everyone’s buying psyche.

Do you ever question the people from whom you’re purchasing? Wouldn’t you expect them to know where the things they’re selling came from and how they were made? Start asking and people will have to start answering

Look at your clothes. Hundreds of people’s lives and livelihoods are contained in every garment; the farmer, the spinner, the weaver, the knitter, the dyer, the printer, the seamstress, and the list goes on. Would you want to share their lives or survive on their livelihoods?

– What do you value: quality, detail, heritage, performance, durability, uniqueness, flamboyance, frivolity? Take the time to seek out designers and brands whose work aligns with your sensibilities and support them

– Here’s an irony: whilst millions of clothes are discarded each day, the fashion industry expends vast amounts of energy and resources on making new things look old. How about this: if you want something that looks worn, buy something worn, there’s plenty to choose from! If you want something ‘new’ buy something new and wear it in yourself

– Acquiring something ‘new’ should be a mutual commitment; the seller/giver should be promising you the best experience possible and you should promise to live that experience to the full. Look at what you own: has everything been lived in to the full? If not, why not?

– Too much stuff just clutters up your life and overwhelms your head. Have a physical and emotional clearout, not so you can buy more but so you can see what you have and what you really care about

Ask yourself why certain things are precious to you. Is it because the thing itself is particularly beautiful or functional? Is it because of the time or place you were in or the person you were with when you were given/bought it? Understanding why you treasure the things you do might help you to choose and use with more care

Be part of a new fashion tribe, one that respects balance as well as excess; one that acknowledges collective responsibility alongside individual freedom and one that seeks out and celebrates fashion that truly challenges the status quo 

Alex McIntosh is business and research manager at the Centre for Sustainable Fashion at London College of Fashion. Image by Sean Michael. 

Further reading:

Is a passion for fashion compatible with a concern for the world around us?

Eco fashion’s many faces

The True Cost: the future of fashion is on sale

Sustainable fashion: an oxymoron?

The Guide to Sustainable Spending 2013


Will Self-Driving Cars Be Better for the Environment?



self-driving cars for green environment
Shutterstock Licensed Photo - By Zapp2Photo |

Technologists, engineers, lawmakers, and the general public have been excitedly debating about the merits of self-driving cars for the past several years, as companies like Waymo and Uber race to get the first fully autonomous vehicles on the market. Largely, the concerns have been about safety and ethics; is a self-driving car really capable of eliminating the human errors responsible for the majority of vehicular accidents? And if so, who’s responsible for programming life-or-death decisions, and who’s held liable in the event of an accident?

But while these questions continue being debated, protecting people on an individual level, it’s worth posing a different question: how will self-driving cars impact the environment?

The Big Picture

The Department of Energy attempted to answer this question in clear terms, using scientific research and existing data sets to project the short-term and long-term environmental impact that self-driving vehicles could have. Its findings? The emergence of self-driving vehicles could essentially go either way; it could reduce energy consumption in transportation by as much as 90 percent, or increase it by more than 200 percent.

That’s a margin of error so wide it might as well be a total guess, but there are too many unknown variables to form a solid conclusion. There are many ways autonomous vehicles could influence our energy consumption and environmental impact, and they could go well or poorly, depending on how they’re adopted.

Driver Reduction?

One of the big selling points of autonomous vehicles is their capacity to reduce the total number of vehicles—and human drivers—on the road. If you’re able to carpool to work in a self-driving vehicle, or rely on autonomous public transportation, you’ll spend far less time, money, and energy on your own car. The convenience and efficiency of autonomous vehicles would therefore reduce the total miles driven, and significantly reduce carbon emissions.

There’s a flip side to this argument, however. If autonomous vehicles are far more convenient and less expensive than previous means of travel, it could be an incentive for people to travel more frequently, or drive to more destinations they’d otherwise avoid. In this case, the total miles driven could actually increase with the rise of self-driving cars.

As an added consideration, the increase or decrease in drivers on the road could result in more or fewer vehicle collisions, respectively—especially in the early days of autonomous vehicle adoption, when so many human drivers are still on the road. Car accident injury cases, therefore, would become far more complicated, and the roads could be temporarily less safe.


Deadheading is a term used in trucking and ridesharing to refer to miles driven with an empty load. Assume for a moment that there’s a fleet of self-driving vehicles available to pick people up and carry them to their destinations. It’s a convenient service, but by necessity, these vehicles will spend at least some of their time driving without passengers, whether it’s spent waiting to pick someone up or en route to their location. The increase in miles from deadheading could nullify the potential benefits of people driving fewer total miles, or add to the damage done by their increased mileage.

Make and Model of Car

Much will also depend on the types of cars equipped to be self-driving. For example, Waymo recently launched a wave of self-driving hybrid minivans, capable of getting far better mileage than a gas-only vehicle. If the majority of self-driving cars are electric or hybrids, the environmental impact will be much lower than if they’re converted from existing vehicles. Good emissions ratings are also important here.

On the other hand, the increased demand for autonomous vehicles could put more pressure on factory production, and make older cars obsolete. In that case, the gas mileage savings could be counteracted by the increased environmental impact of factory production.

The Bottom Line

Right now, there are too many unanswered questions to make a confident determination whether self-driving vehicles will help or harm the environment. Will we start driving more, or less? How will they handle dead time? What kind of models are going to be on the road?

Engineers and the general public are in complete control of how this develops in the near future. Hopefully, we’ll be able to see all the safety benefits of having autonomous vehicles on the road, but without any of the extra environmental impact to deal with.

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Road Trip! How to Choose the Greenest Vehicle for Your Growing Family



Greenest Vehicle
Licensed Image by Shutterstock - By Mascha Tace --

When you have a growing family, it often feels like you’re in this weird bubble that exists outside of mainstream society. Whereas everyone else seemingly has stability, your family dynamic is continuously in flux. Having said that, is it even possible to buy an eco-friendly vehicle that’s also practical?

What to Look for in a Green, Family-Friendly Vehicle?

As a single person or young couple without kids, it’s pretty easy to buy a green vehicle. Almost every leading car brand has eco-friendly options these days and you can pick from any number of options. The only problem is that most of these models don’t work if you have kids.

Whether it’s a Prius or Smart car, most green vehicles are impractical for large families. You need to look for options that are spacious, reliable, and comfortable – both for passengers and the driver.

5 Good Options

As you do your research and look for different opportunities, it’s good to have an open mind. Here are some of the greenest options for growing families:

1. 2014 Chrysler Town and Country

Vans are not only popular for the room and comfort they offer growing families, but they’re also becoming known for their fuel efficiency. For example, the 2014 Chrysler Town and Country – which was one of CarMax’s most popular minivans of 2017 – has Flex Fuel compatibility and front wheel drive. With standard features like these, you can’t do much better at this price point.

2. 2017 Chrysler Pacifica

If you’re looking for a newer van and are willing to spend a bit more, you can go with Chrysler’s other model, the Pacifica. One of the coolest features of the 2017 model is the hybrid drivetrain. It allows you to go up to 30 miles on electric, before the vehicle automatically switches over to the V6 gasoline engine. For short trips and errands, there’s nothing more eco-friendly in the minivan category.

3. 2018 Volkswagen Atlas

Who says you have to buy a minivan when you have a family? Sure, the sliding doors are nice, but there are plenty of other options that are both green and spacious. The new Volkswagen Atlas is a great choice. It’s one of the most fuel-efficient third-row vehicles on the market. The four-cylinder model gets an estimated 26 mpg highway.

4. 2015 Hyundai Sonata Hybrid

While a minivan or SUV is ideal – and necessary if you have more than two kids – you can get away with a roomy sedan when you still have a small family. And while there are plenty of eco-friendly options in this category, the 2015 Hyundai Sonata Hybrid is arguably the biggest bang for your buck. It gets 38 mpg on the highway and is incredibly affordable.

5. 2017 Land Rover Range Rover Sport Diesel

If money isn’t an object and you’re able to spend any amount to get a good vehicle that’s both comfortable and eco-friendly, the 2017 Land Rover Range Rover Sport Diesel is your car. Not only does it get 28 mpg highway, but it can also be equipped with a third row of seats and a diesel engine. And did we mention that this car looks sleek?

Putting it All Together

You have a variety of options. Whether you want something new or used, would prefer an SUV or minivan, or want something cheap or luxurious, there are plenty of choices on the market. The key is to do your research, remain patient, and take your time. Don’t get too married to a particular transaction, or you’ll lose your leverage.

You’ll know when the right deal comes along, and you can make a smart choice that’s functional, cost-effective, and eco-friendly.

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