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Buy one, give one free: the rise of philanthropic business



Since its launch in 2006, Toms has become a globally known brand, both for its casual slip-on footwear and its altruistic practice of giving one pair of shoes to a child in a developing country for every pair sold. The South America-inspired shoes have also become synonymous with the type of celebrities keen on showing their conscious side.

It’s perhaps partly for this reason that Toms has come under criticism from some quarters: association with the rich and righteous tends to bring about scepticism about both style and substance.

Commentators have questioned Toms’s ‘One for One’ maxim, given that the shoes it donates are much more basic than the fashionable designs they sell for around £50 a pop. Others have asked what happens once the children grow out of the shoes, and whether Toms could, and should, work to bring about sustainable social and financial development rather than simply giving aid.

Andy Wheeler, founder of De Mano, says it is “a shame” that Toms has its detractors, highlighting the value of meeting a person’s basic needs. Belt brand De Mano was launched late last year with a similar philanthropic basis to that of Toms: called Tummy for Tummy, the concept being that for every belt De Mano sells and puts around a tummy, it puts food into the tummy of a child in need. This is done through working with a local charity called Mayan Families.

Wheeler came up with the idea while on a career break from being a City broker, and having received a Guatemalan-made belt as a gift from his brother. Colourful and unique, these traditional belts are hand-woven using centuries-old techniques by local artisans – often surrounded by poverty – yet had not caught on outside Guatemala.

I started exploring options and saw an opportunity to combine a commercial venture with charitable giving“, he explains. “It’s a business where everyone wins: it provides artisans with jobs, makes customers happy and recycles funds back into the local communities.”

De Mano's traditional belts are hand-woven using centuries-old techniques by local artisans.

Another criticism levelled at Toms is that the donated shoes are simply flown in, helping few besides the direct recipient; Wheeler says De Mano is different in that it works with the local supply chain to create jobs as well as donate food.

However, what difference does one meal make in an area of devastating poverty? Wheeler argues that, firstly, Guatemala is particularly vulnerable to natural disasters where victims have an immediate need for nourishment. Secondly, he is a “great believer that breakfast is the most important meal of the day” – children will do much better at school if they have a decent meal inside them.

Wheeler hopes to “to be what Toms is to shoes but in the belt market“, with some plans to expand the product line. Toms has achieved this already, moving into the eyewear market and simultaneously providing sight-saving treatment and prescription glasses though One for One.

The concept is catching on – US eyewear brand Warby Parker also donates one pair of glasses for every pair sold, while funding training to enable entrepreneurs to sell affordable glasses in their community. The company notes that effective glasses can boost a worker’s productivity by 20% and improve schoolchildren’s education simply by helping them to see the chalkboard.

Meanwhile, WeWood has a plant-a-tree scheme, meaning a new tree is planted for every one of its wooden watches that it sells. As consumers demand more transparency about the provenance of their purchases, this could be the start of an expectation for businesses to give something back.

Morwenna Kearns is a freelance writer, online editor and PR and social media manager for businesses and organisations running the sustainability and ethical gamut, from fashion to food to filmmaking. She also works within the visual communications sector. Morwenna can be found tweeting as @morwennakearns, blogging about ethical fashion and beauty at and editing environmental business news at

Further reading:

Saving the rainforest, one Green Square at a time

Philanthropy is about giving ‘a hand up, rather than a handout’

Businesses urged to ‘buy social’

We need to put ethics at the core financial heart of charities

The Guide to Sustainable Philanthropy 2014

Morwenna Kearns is a freelance writer, online editor and PR and social media manager for businesses and organisations running the sustainability and ethical gamut, from fashion to food to filmmaking. She also works within the visual communications sector. Morwenna can be found tweeting as @morwennakearns, blogging about ethical fashion and beauty at and editing environmental business news at


New Zealand to Switch to Fully Renewable Energy by 2035



renewable energy policy
Shutterstock Licensed Photo - By Eviart /

New Zealand’s prime minister-elect Jacinda Ardern is already taking steps towards reducing the country’s carbon footprint. She signed a coalition deal with NZ First in October, aiming to generate 100% of the country’s energy from renewable sources by 2035.

New Zealand is already one of the greenest countries in the world, sourcing over 80% of its energy for its 4.7 million people from renewable resources like hydroelectric, geothermal and wind. The majority of its electricity comes from hydro-power, which generated 60% of the country’s energy in 2016. Last winter, renewable generation peaked at 93%.

Now, Ardern is taking on the challenge of eliminating New Zealand’s remaining use of fossil fuels. One of the biggest obstacles will be filling in the gap left by hydropower sources during dry conditions. When lake levels drop, the country relies on gas and coal to provide energy. Eliminating fossil fuels will require finding an alternative source to avoid spikes in energy costs during droughts.

Business NZ’s executive director John Carnegie told Bloomberg he believes Ardern needs to balance her goals with affordability, stating, “It’s completely appropriate to have a focus on reducing carbon emissions, but there needs to be an open and transparent public conversation about the policies and how they are delivered.”

The coalition deal outlined a few steps towards achieving this, including investing more in solar, which currently only provides 0.1% of the country’s energy. Ardern’s plans also include switching the electricity grid to renewable energy, investing more funds into rail transport, and switching all government vehicles to green fuel within a decade.

Zero net emissions by 2050

Beyond powering the country’s electricity grid with 100% green energy, Ardern also wants to reach zero net emissions by 2050. This ambitious goal is very much in line with her focus on climate change throughout the course of her campaign. Environmental issues were one of her top priorities from the start, which increased her appeal with young voters and helped her become one of the youngest world leaders at only 37.

Reaching zero net emissions would require overcoming challenging issues like eliminating fossil fuels in vehicles. Ardern hasn’t outlined a plan for reaching this goal, but has suggested creating an independent commission to aid in the transition to a lower carbon economy.

She also set a goal of doubling the number of trees the country plants per year to 100 million, a goal she says is “absolutely achievable” using land that is marginal for farming animals.

Greenpeace New Zealand climate and energy campaigner Amanda Larsson believes that phasing out fossil fuels should be a priority for the new prime minister. She says that in order to reach zero net emissions, Ardern “must prioritize closing down coal, putting a moratorium on new fossil fuel plants, building more wind infrastructure, and opening the playing field for household and community solar.”

A worldwide shift to renewable energy

Addressing climate change is becoming more of a priority around the world and many governments are assessing how they can reduce their reliance on fossil fuels and switch to environmentally-friendly energy sources. Sustainable energy is becoming an increasingly profitable industry, giving companies more of an incentive to invest.

Ardern isn’t alone in her climate concerns, as other prominent world leaders like Justin Trudeau and Emmanuel Macron have made renewable energy a focus of their campaigns. She isn’t the first to set ambitious goals, either. Sweden and Norway share New Zealand’s goal of net zero emissions by 2045 and 2030, respectively.

Scotland already sources more than half of its electricity from renewable sources and aims to fully transition by 2020, while France announced plans in September to stop fossil fuel production by 2040. This would make it the first country to do so, and the first to end the sale of gasoline and diesel vehicles.

Many parts of the world still rely heavily on coal, but if these countries are successful in phasing out fossil fuels and transitioning to renewable resources, it could serve as a turning point. As other world leaders see that switching to sustainable energy is possible – and profitable – it could be the start of a worldwide shift towards environmentally-friendly energy.


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How Going Green Can Save A Company Money



going green can save company money
Shutterstock Licensed Photot - By GOLFX

What is going green?

Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.

The first step in going green

There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.

Making needed changes within the company

After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.

Reducing the common paper waste

paper waste

Shutterstock Licensed Photo – By Yury Zap

Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.

Make money by spreading the word

Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.

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