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Ethical alternative to Big Pharma eyes ambitious growth

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Tom Revell looks at a new firm hoping to make waves in the global pharmaceuticals world.

The pharmaceuticals sector is a colossal industry of astronomical profits and billion dollar takeover bids, but among the giant redwoods of companies such as GSK and Pfizer, a new sapling of an idea is taking root.

Skyrocket Phytopharma hopes to sell phytopharmaceuticals – medicines derived from plants – that, although they are used, licensed and regulated elsewhere, have not yet been brought to the UK.

“The public perception is that ‘natural’ medicines are safer than those created in the laboratory”, says John Simpson, the firm’s founder and chief executive. 

“True or not, that is the perception and it impacts decisively on sales, accounting for the buoyant alternative medicines market in the UK.  

“However, many of the products on sale in health food shops have not been clinically proven to be either effective or safe, whatever the general public might think.”

Skyrocket has identified a roster of already-existing prospective products that are clinically proven, and safely and effectively used in the EU and elsewhere. Their active ingredients are naturally occurring and grown in plants, rather than in a scientist’s laboratory. 

“In phytopharmacy, the principle is that the whole plant extract is utilised rather than a particular isolated molecule or chemical and that the extract is subjected to as little processing as possible”, Simpson explains.

Skyrocket’s first product is a tropical analgesic medicine, a skin cream for the treatment of muscle pains, joint inflammation and sports injuries. It is created from organically grown pesticide-free plants, with proven efficacy. Millions of packs have been sold and it has been used for many years outside of the UK.

“Currently, only 16% of UK adults use topical analgesia for aches, pains and sprains and they are generally middle aged and older. But we all get aches and pains”, Simpson says. 

Skyrocket believes that this single product is capable of seeding the business and driving its efforts to expand the topical analgesics market. It is thought that athletes could provide a so-far untapped customer base.

Furthermore, Simpson argues that the natural product is, in fact, safer than the conventional alternatives.

“Fourteen clinical studies prove that it is safer and just as fast-acting and effective as the widely used laboratory-formulated products based on diclofenac and Ibuprofen,” he says. 

“These manufactured pharmaceuticals, known as non-steroidal anti-inflammatory drugs (NSAIDs), have repeatedly had serious concerns raised with respect to serious side effects such as gastro-intestinal bleeding and adverse cardiovascular and cerebrovascular outcomes. 

“Users of Skyrocket’s product carry no such risk.” 

The Brighton-based firm is currently offering 25% equity for £300,000 to British investors via a campaign on the crowdfunding site Crowdcube.

The money will be used to pay the fees associated with the UK licensing process, to cover overheads, and to refine Skyrocket’s integrated strategic marketing campaign. If all goes to plan, the first product will be launched in early 2015. 

It is hoped that the help of the crowd will start the somewhat unique company on an unconventional journey to the top. There has been much criticism of the biggest players in the pharmaceutical industry, or so-called “Big Pharma”, in recent years. 

Ben Goldacre’s controversial 2012 book, Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients argues, “the whole edifice of medicine is broken“, accusing Big Pharma of routinely manipulating evidence and prioritising profits over patient welfare. 

Recent corruption scandals have also tarred the name of the industry, with GlaxoSmithKline accused of multiple alleged offences around the world.

However, in this environment, Simpson believes that Skyrocket can be “a positively disruptive” force.

“I am not against Big Pharma per se – without some of their medicines morbidity and mortality rates would be far higher than they are and our balance of payments would be in an even worse state than they are – but I do think that they have a vested interest in patenting new laboratory created medicines rather looking at natural therapies that may be just as efficacious and possibly safer.

“I would say that the principle problem with the pharmaceutical industry is that it discourages lateral or radical thinking. You fall out of line at your peril, to some extent. Perhaps they will change, but that’s akin to turning around a supertanker.”

But among such moneyed and established competitors, how much of an impact can one small British firm with an ethical mantra dependent on the support of internet investors really make? 

“This is an ambitious company,” Simpson says. 

“I see exponential growth in the UK and opportunities globally. I would like to list the company eventually and expand its product offerings into even more markets. The company envisages a net profit of around £2m per annum by 2016. The company’s plans are robust, the products are good and they should sell well here.”

Skyrocket already holds exclusive commercial rights to several other natural medicines, and beyond the immediate future it plans to develop the market for these alternatives.

And with the demand for effective natural medicine in the UK largely unmet, it could soon be making big waves among Big Pharma.

Further reading:

Pfizer drops AstraZeneca takeover bid

We’ll invest in GlaxoSmithKline for as long as it’s 100% committed to cleaning up its act

Pharmaceutical firms GSK and Novartis announce multi-billion deal

 

Economy

How Going Green Can Save A Company Money

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going green can save company money
Shutterstock Licensed Photot - By GOLFX

What is going green?

Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.

The first step in going green

There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.

Making needed changes within the company

After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.

Reducing the common paper waste

paper waste

Shutterstock Licensed Photo – By Yury Zap

Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.

Make money by spreading the word

Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.

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Energy

5 Easy Things You Can Do to Make Your Home More Sustainable

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sustainable homes
Shutterstock Licensed Photot - By Diyana Dimitrova

Increasing your home’s energy efficiency is one of the smartest moves you can make as a homeowner. It will lower your bills, increase the resale value of your property, and help minimize our planet’s fast-approaching climate crisis. While major home retrofits can seem daunting, there are plenty of quick and cost-effective ways to start reducing your carbon footprint today. Here are five easy projects to make your home more sustainable.

1. Weather stripping

If you’re looking to make your home more energy efficient, an energy audit is a highly recommended first step. This will reveal where your home is lacking in regards to sustainability suggests the best plan of attack.

Some form of weather stripping is nearly always advised because it is so easy and inexpensive yet can yield such transformative results. The audit will provide information about air leaks which you can couple with your own knowledge of your home’s ventilation needs to develop a strategic plan.

Make sure you choose the appropriate type of weather stripping for each location in your home. Areas that receive a lot of wear and tear, like popular doorways, are best served by slightly more expensive vinyl or metal options. Immobile cracks or infrequently opened windows can be treated with inexpensive foams or caulking. Depending on the age and quality of your home, the resulting energy savings can be as much as 20 percent.

2. Programmable thermostats

Programmable thermostats

Shutterstock Licensed Photo – By Olivier Le Moal

Programmable thermostats have tremendous potential to save money and minimize unnecessary energy usage. About 45 percent of a home’s energy is earmarked for heating and cooling needs with a large fraction of that wasted on unoccupied spaces. Programmable thermostats can automatically lower the heat overnight or shut off the air conditioning when you go to work.

Every degree Fahrenheit you lower the thermostat equates to 1 percent less energy use, which amounts to considerable savings over the course of a year. When used correctly, programmable thermostats reduce heating and cooling bills by 10 to 30 percent. Of course, the same result can be achieved by manually adjusting your thermostats to coincide with your activities, just make sure you remember to do it!

3. Low-flow water hardware

With the current focus on carbon emissions and climate change, we typically equate environmental stability to lower energy use, but fresh water shortage is an equal threat. Installing low-flow hardware for toilets and showers, particularly in drought prone areas, is an inexpensive and easy way to cut water consumption by 50 percent and save as much as $145 per year.

Older toilets use up to 6 gallons of water per flush, the equivalent of an astounding 20.1 gallons per person each day. This makes them the biggest consumer of indoor water. New low-flow toilets are standardized at 1.6 gallons per flush and can save more than 20,000 gallons a year in a 4-member household.

Similarly, low-flow shower heads can decrease water consumption by 40 percent or more while also lowering water heating bills and reducing CO2 emissions. Unlike early versions, new low-flow models are equipped with excellent pressure technology so your shower will be no less satisfying.

4. Energy efficient light bulbs

An average household dedicates about 5 percent of its energy use to lighting, but this value is dropping thanks to new lighting technology. Incandescent bulbs are quickly becoming a thing of the past. These inefficient light sources give off 90 percent of their energy as heat which is not only impractical from a lighting standpoint, but also raises energy bills even further during hot weather.

New LED and compact fluorescent options are far more efficient and longer lasting. Though the upfront costs are higher, the long term environmental and financial benefits are well worth it. Energy efficient light bulbs use as much as 80 percent less energy than traditional incandescent and last 3 to 25 times longer producing savings of about $6 per year per bulb.

5. Installing solar panels

Adding solar panels may not be the easiest, or least expensive, sustainability upgrade for your home, but it will certainly have the greatest impact on both your energy bills and your environmental footprint. Installing solar panels can run about $15,000 – $20,000 upfront, though a number of government incentives are bringing these numbers down. Alternatively, panels can also be leased for a much lower initial investment.

Once operational, a solar system saves about $600 per year over the course of its 25 to 30-year lifespan, and this figure will grow as energy prices rise. Solar installations require little to no maintenance and increase the value of your home.

From an environmental standpoint, the average five-kilowatt residential system can reduce household CO2 emissions by 15,000 pounds every year. Using your solar system to power an electric vehicle is the ultimate sustainable solution serving to reduce total CO2 emissions by as much as 70%!

These days, being environmentally responsible is the hallmark of a good global citizen and it need not require major sacrifices in regards to your lifestyle or your wallet. In fact, increasing your home’s sustainability is apt to make your residence more livable and save you money in the long run. The five projects listed here are just a few of the easy ways to reduce both your environmental footprint and your energy bills. So, give one or more of them a try; with a small budget and a little know-how, there is no reason you can’t start today.

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