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Italy’s sustainable investment market comes of age



Italy’s second Sustainable and Responsible Investment (SRI) Week finished on Tuesday in Rome. The last event had its key moment at the end of the day, when the first Sustainable Institutional Investor of the Year Awards ceremony took place.

The award went to Intesa Sanpaolo Group’s pension fund, with special mentions to Etica Sgr, the asset management company launched by the Italian ethical bank, Banca Etica in 2003 – whose client base has grown 25% in 2013 – and Generali Group, one of the biggest insurance and financial group at a global level.

Does this mean that something is finally moving in Italy when it  comes to SRI? That’s partly true.

The second SRI week, which was organised by the Italian sustainable investment forum (SIF),  Forum per la Finanza Sostenibile, almost had double the number of events compared to the 2012 edition. Meanwhile, a growing number of associations signed the Charter for Sustainable and Responsible Investment that the Italian SIF promoted last year.

Some weeks ago, around 40 members of the Italian parliament begun a parliamentary committee focused on sustainable finance.

However, the Italian SRI retail market is still relatively tiny, at just €2.3 billion of the €108 billion across Europe (according to a recent report by Vigeo). In terms of assets under management, behind Italy you can find Denmark (€0.8 billion) and Spain (€0.1 billion), while the UK increased from €14 billion to €18.2 billion in one year.

The most remarkable gap relates to the number of funds: there are only 12 SRI mutual funds domiciled in Italy. In contrast, France – the leading market in Europe – has 238 and the UK 100. Italy completely disappears when looking at the list of the largest SRI funds in Europe: inside the top 10  is France with six funds, the UK with two, both Germany and the Netherlands with one fund.

When it comes to institutional investors, although some show good or even best practices regarding the integration of SRI criteria in their investment process, and others are used to engaging with companies on environmental, social and governance (ESG) issues, the majority still seem not totally focused on ESG.

Looking at the list of Eurosif member affiliates, for example, as François Passant, executive director of Eurosif, said in Milan, just four out of 65 are Italian (and just two Italian asset management companies have signed the Eurosif SRI Transparency Code).

Aldo Bonati, head of research at ECPI, acknowledged that while the first Italian SRI Stock Index (launched three years ago by ECPI and FTSE) had shown good performance, so far engagement had not been so good.

Kris Douma, head of responsible investment and governance at MN – a big pension administrator in the Netherlands, managing assets of more than €90 billion  – spoke in Rome at the final event of SRI Week. He launched an amazing video showing what happens when they attend a listed company’s annual general meeting, and the potential impact sustainable and responsible investors could have.

The Italian public listening to him most likely thought, “What a wonderful world this could be…”.

Andrea di Turi (@andytuit and @SriEvent) is an Italian journalist. He started his professional career in the editorial team of one of the first financial web magazines in Italy. He has chaired SRI meetings in the past and written articles and book chapters about sustainable investment. He also manages the Mondosri blog.

Further reading:

Sustainable and Responsible Investment Week kicks off in Italy

Investimenti responsabili: a glance at Italy’s responsible investment market

Money invested in UK sustainable investment funds increased 30% in a year

63% of UK investors want to be offered sustainable investment options

The Guide to Sustainable Funds 2013


How Going Green Can Save A Company Money



going green can save company money
Shutterstock Licensed Photot - By GOLFX

What is going green?

Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.

The first step in going green

There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.

Making needed changes within the company

After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.

Reducing the common paper waste

paper waste

Shutterstock Licensed Photo – By Yury Zap

Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.

Make money by spreading the word

Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.

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Report: Green, Ethical and Socially Responsible Finance



“The level of influence that ethical considerations have over consumer selection of financial services products and services is minimal, however, this is beginning to change. Younger consumers are more willing to pay extra for products provided by socially responsible companies.” Jessica Morley, Mintel’s Financial Services Analyst.

Consumer awareness of the impact consumerism has on society and the planet is increasing. In addition, the link between doing good and feeling good has never been clearer. Just 19% of people claim to not participate in any socially responsible activities.

As a result, the level of attention that people pay to the green and ethical claims made by products and providers is also increasing, meaning that such considerations play a greater role in the purchasing decision making process.

However, this is less true in the context of financial services, where people are much more concerned about the performance of a product rather than green and ethical factors. This is not to say, however, that they are not interested in the behaviour of financial service providers or in gaining more information about how firms behave responsibly.

This report focuses on why these consumer attitudes towards financial services providers exist and how they are changing. This includes examination of the wider economy and the current structure of the financial services sector.

Mintel’s exclusive consumer research looks at consumer participation in socially responsible activities, trust in the behaviour of financial services companies and attitudes towards green, ethical and socially responsible financial services products and providers. The report also considers consumer attitudes towards the social responsibilities of financial services firms and the green, ethical and socially responsible nature of new entrants.

There are some elements missing from this report, such as conducting socially responsible finance with OTC trading. We will cover these other topics in more detail in the future. You can research about Ameritrade if you want to know more ..

By this report today: call: 0203 416 4502 | email: iainooson[at]

Report contents:

What you need to know
Report definition
The market
Ethical financial services providers: A question of culture
Investment power
Consumers need convincing
The transformative potential of innovation
Consumers can demand change
The consumer
For financial products, performance is more important than principle
Competition from technology companies
Financial services firms perceived to be some of the least socially responsible
Repaying the social debt
Consumer trust is built on evidence
What we think
Creating a more inclusive economy
The facts
The implications
Payments innovation helps fundraising go digital
The facts
The implications
The social debt of the financial crisis
The facts
The implications
Ethical financial services providers: A question of culture
Investment power
Consumers need convincing
The transformative potential of innovation
Consumers can demand change
An ethical economy
An ethical financial sector
Ethical financial services providers
The role of investing
The change potential of pensions
The role of trust
Greater transparency informs decisions
Learning from past mistakes
The role of innovation
Payments innovation: Improving financial inclusion
Competition from new entrants
The power of new money
The role of the consumer
Consumers empowered to make a change
Aligning products with self
For financial products, performance is more important than ethics
Financial services firms perceived to be some of the least socially responsible
Competition from technology companies
Repaying the social debt
Consumer trust is built on evidence
Overall trust levels are high
Payments innovation can boost charitable donations
Consumer engagement in socially responsible activities is high
Healthier finances make it easier to go green
37% unable to identify socially responsible companies
Building societies seen to be more responsible than banks….
….whilst short-term loan companies are at the bottom of the pile
Overall trust levels are high
Tax avoidance remains a major concern
The divestment movement
Nationwide significantly more trusted
Trust levels remain high
For financial products, performance is more important than principle
Socially conscious consumers are more concerned
Strategy reports provide little insight for consumers
Lack of clarity regarding corporate culture causes concern
Consumers want more information
The social debt of the financial crisis
For consumers, financial services firms play larger economic role
Promoting financial responsibility
Consumer trust is built on evidence
The alternative opportunity
The target customer

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