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Sustainable holiday destinations: Fjords, Norway

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The Fjords of Norway are a collection of unique, stunning and diverse natural landscapes, from mountains to waterfalls. Its Viking heritage can be experienced through active holidays and national designated wildlife routes.

Situated in the western part of the country, the Norwegian Fjords are broken down into four main counties: Rogaland, Sogn and Fjordane, Hordaland and Møre and Romsdal.

One of Norway’s most popular, natural and iconic tourist attractions, the Pulpit Rock (Preikestolen) is located in the Rogaland region. It draws in excess of 150,000 visitors each year, who hike up to the top of the steep cliff. In Rogaland, you can find Norway’s fourth largest city of Stavanger, which in 2008 was selected as a European Capital of Culture, alongside Liverpool. It offers visitors the thrill of magnificent scenery and exciting culinary and cultural experiences – represented in the form of industrial museums and festivals.

Its rapid surge in growth over the last century is due to production of and an overreliance on fossil fuels. The city is widely considered to be the centre of Norway’s offshore oil, gas and energy industries. Multinational companies such as Statoil, its largest oil company, operate from their headquarters in Stavanger.

However, with regards to the nation’s renewable energy drive and sustainable transport transition, Norway was ranked in the top three countries to deliver secure, accessible and sustainable energy in a 2013 index report. Also, Norway is experiencing an electric car boom, with electric vehicles outselling conventional cars.

In the county of Hordaland you will find Norway’s second city, Bergen. Here, you will be able to uncover the historic harbour district of Bryggen. It is a listed UNESCO World Heritage site and one of north Europe’s oldest port trading towns. In addition, it played a prominent role during the medieval period as part of the Hanseatic League. Over centuries many of the distinctive urban wooden structures in the port were damaged and destroyed by fires. Now only 58 timber buildings remain – which have all been preserved, excavated and restored to their former glory.

Railways make the beautiful landscape of the Fjords of Norway readily accessible. On the Bergen Railway you can travel from the capital Oslo to Bergen across unforgettable scenery, mountains terrain, and one of the largest wilderness areas in Europe – the Hardanger plateau. Opened in 1909, it is the highest railway line in Northern Europe of which the highest point on the line is Finse.

Similarly, the Flam Railway is another family favourite line. Opened in 1940, it transported over 600,000 passengers in 2011 and the route runs from the mountain station of Myrdal down to Flam station in Aurland. The Flam Railway is one of the world’s steepest railway lines, this fantastic ride will take you to some of the most breathtaking places, mountains and waterfalls in Scandinavia and Europe. Furthermore, it was voted in the top 10 list of the most beautiful railway train journeys in Europe by National Geographic Traveller Magazine.

If you require more detailed information on the hiking and trekking possibilities in the region, then the Norwegian Trekking Association is a sensible place to start. They offer extensive marked areas of hiking and cross-country skiing trails, group guide tours like glacier hiking and a broad network of cabins, where you can hike from cabin to cabin if you wish.

In terms of developing as a sustainable holiday destination, the Fjords of Norway were selected as part of the early adopters of the Global Sustainable Tourism Council’s (GSTC) Criteria for Destinations. Regional and national authorities have assembled long-term adventure travel destination plans with a necessary focus on sustainability and sustainable tourism.

The Fjords of Norway are continually working towards environmental sustainability, placing an enhanced focus on sustainable tourism, and showing progression in sustainable forms of tourism like geotourism. Ultimately, to become a market leading destination in adventure travel they must apply strict environmental regulations and protection to its most vulnerable wildlife, expand its sustainable practices, and meet environmental demands for its nature to survive.

Further reading:

Sustainable holiday destinations: Belize

Sustainable holiday destinations: Alaska

Sustainable holiday destinations: Kenya

Sustainable holiday destinations: Blue Mountains, New South Wales

Sustainable holiday destinations: Costa Rica

Economy

Report: Green, Ethical and Socially Responsible Finance

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“The level of influence that ethical considerations have over consumer selection of financial services products and services is minimal, however, this is beginning to change. Younger consumers are more willing to pay extra for products provided by socially responsible companies.” Jessica Morley, Mintel’s Financial Services Analyst.

Consumer awareness of the impact consumerism has on society and the planet is increasing. In addition, the link between doing good and feeling good has never been clearer. Just 19% of people claim to not participate in any socially responsible activities.

As a result, the level of attention that people pay to the green and ethical claims made by products and providers is also increasing, meaning that such considerations play a greater role in the purchasing decision making process.

However, this is less true in the context of financial services, where people are much more concerned about the performance of a product rather than green and ethical factors. This is not to say, however, that they are not interested in the behaviour of financial service providers or in gaining more information about how firms behave responsibly.

This report focuses on why these consumer attitudes towards financial services providers exist and how they are changing. This includes examination of the wider economy and the current structure of the financial services sector.

Mintel’s exclusive consumer research looks at consumer participation in socially responsible activities, trust in the behaviour of financial services companies and attitudes towards green, ethical and socially responsible financial services products and providers. The report also considers consumer attitudes towards the social responsibilities of financial services firms and the green, ethical and socially responsible nature of new entrants.

There are some elements missing from this report, such as conducting socially responsible finance with OTC trading. We will cover these other topics in more detail in the future. You can research about Ameritrade if you want to know more ..

By this report today: call: 0203 416 4502 | email: iainooson[at]mintel.com

Report contents:

OVERVIEW
What you need to know
Report definition
EXECUTIVE SUMMARY
The market
Ethical financial services providers: A question of culture
Investment power
Consumers need convincing
The transformative potential of innovation
Consumers can demand change
The consumer
For financial products, performance is more important than principle
Competition from technology companies
Financial services firms perceived to be some of the least socially responsible
Repaying the social debt
Consumer trust is built on evidence
What we think
ISSUES AND INSIGHTS
Creating a more inclusive economy
The facts
The implications
Payments innovation helps fundraising go digital
The facts
The implications
The social debt of the financial crisis
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Ethical financial services providers: A question of culture
Investment power
Consumers need convincing
The transformative potential of innovation
Consumers can demand change
PUTTING FINANCIAL SERVICES IN AN ETHICAL CONTEXT
An ethical economy
An ethical financial sector
Ethical financial services providers
GREEN, ETHICAL AND SOCIALLY RESPONSIBLE ISSUES IN FINANCIAL SERVICES
The role of investing
Divestment
The change potential of pensions
The role of trust
Greater transparency informs decisions
Learning from past mistakes
The role of innovation
Payments innovation: Improving financial inclusion
Competition from new entrants
The power of new money
The role of the consumer
Consumers empowered to make a change
Aligning products with self
THE CONSUMER – WHAT YOU NEED TO KNOW
For financial products, performance is more important than ethics
Financial services firms perceived to be some of the least socially responsible
Competition from technology companies
Repaying the social debt
Consumer trust is built on evidence
Overall trust levels are high
THE ETHICAL CONSUMER – SOCIALLY RESPONSIBLE ACTIVITIES
Payments innovation can boost charitable donations
Consumer engagement in socially responsible activities is high
Healthier finances make it easier to go green
SOCIALLY RESPONSIBLE COMPANIES
37% unable to identify socially responsible companies
Building societies seen to be more responsible than banks….
….whilst short-term loan companies are at the bottom of the pile
CONSUMER TRUST IN THE BEHAVIOUR OF FINANCIAL SERVICES COMPANIES
Overall trust levels are high
Tax avoidance remains a major concern
The divestment movement
Nationwide significantly more trusted
Trust levels remain high
CONSUMER ATTITUDES TOWARDS GREEN AND ETHICAL FINANCIAL PRODUCTS
For financial products, performance is more important than principle
Socially conscious consumers are more concerned
CONSUMER ATTITUDES TOWARDS TRANSPARENCY
Strategy reports provide little insight for consumers
Lack of clarity regarding corporate culture causes concern
Consumers want more information
THE ROLE OF FINANCIAL SERVICES FIRMS IN SOCIETY
The social debt of the financial crisis
THE SOCIAL RESPONSIBILITIES OF FINANCIAL SERVICES FIRMS
For consumers, financial services firms play larger economic role
Promoting financial responsibility
CHALLENGER COMPANIES AND SOCIAL RESPONSIBILITY
Consumer trust is built on evidence
The alternative opportunity
The target customer

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Economy

A Good Look At How Homes Will Become More Energy Efficient Soon

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energy efficient homes

Everyone always talks about ways they can save energy at home, but the tactics are old school. They’re only tweaking the way they do things at the moment. Sealing holes in your home isn’t exactly the next scientific breakthrough we’ve been waiting for.

There is some good news because technology is progressing quickly. Some tactics might not be brand new, but they’re becoming more popular. Here are a few things you should expect to see in homes all around the country within a few years.

1. The Rise Of Smart Windows

When you look at a window right now it’s just a pane of glass. In the future they’ll be controlled by microprocessors and sensors. They’ll change depending on the specific weather conditions directly outside.

If the sun disappears the shade will automatically adjust to let in more light. The exact opposite will happen when it’s sunny. These energy efficient windows will save everyone a huge amount of money.

2. A Better Way To Cool Roofs

If you wanted to cool a roof down today you would coat it with a material full of specialized pigments. This would allow roofs to deflect the sun and they’d absorb less heat in the process too.

Soon we’ll see the same thing being done, but it will be four times more effective. Roofs will never get too hot again. Anyone with a large roof is going to see a sharp decrease in their energy bills.

3. Low-E Windows Taking Over

It’s a mystery why these aren’t already extremely popular, but things are starting to change. Read low-E window replacement reviews and you’ll see everyone loves them because they’re extremely effective.

They’ll keep heat outside in summer or inside in winter. People don’t even have to buy new windows to enjoy the technology. All they’ll need is a low-E film to place over their current ones.

4. Magnets Will Cool Fridges

Refrigerators haven’t changed much in a very long time. They’re still using a vapor compression process that wastes energy while harming the environment. It won’t be long until they’ll be cooled using magnets instead.

The magnetocaloric effect is going to revolutionize cold food storage. The fluid these fridges are going to use will be water-based, which means the environment can rest easy and energy bills will drop.

5. Improving Our Current LEDs

Everyone who spent a lot of money on energy must have been very happy when LEDs became mainstream. Incandescent light bulbs belong in museums today because the new tech cut costs by up to 85 percent.

That doesn’t mean someone isn’t always trying to improve on an already great invention. The amount of lumens LEDs produce per watt isn’t great, but we’ve already found a way to increase it by 25 percent.

Maybe Homes Will Look Different Too

Do you think we’ll come up with new styles of homes that will take off? Surely it’s not out of the question. Everything inside homes seems to be changing for the better with each passing year. It’s going to continue doing so thanks to amazing inventors.

ShutterStock – Stock photo ID: 613912244

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