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The green search engine that plants trees as you browse



Ecosia, a search engine dubbed the “green Google alternative”, donates a large proportion of its income to a reforestation programme in Brazil. Its developers say its current growth projections mean it could be a driving force in helping eradicate deforestation completely.

Like its mainstream counterparts, Ecosia earns its revenue from advertising. However, it gives away 80% of this to the Nature Conservancy’s Plant a Billion Trees programme in Brazil.

Ecosia founder Christian Kroll says, “We have 2.5 million users worldwide. If Ecosia had as many users as Google, we could have the chance to end deforestation once and for all.”

Internet searches have so far allowed Ecosia to plant 117,807 trees. The more people that use the website, the more trees it can plant. Ecosia says it is now planting one new tree every 60 seconds.

The business is 100% carbon neutral and also provides information about the sustainability of companies. It provides access to all its donation receipts in an effort to be completely transparent and states that it roughly donates $2,700 per day to environmental projects.

When it was launched in 2009, a spokesperson for the WWF said that by using Ecosia, people would have been able to help the environment for free.

Each search with Ecosia will protect a piece of rainforest, so by making Ecosia your search engine you can actually help the environment one search at a time”, they said.

Google currently dominates the search engine market, but became embroiled in controversy over corporate tax payments, alongside other firms such as Starbucks and Amazon.

Whereas consumers can easily opt to buy coffee or DVDs from other retailers, boycotting Google is much more difficult given its vast array of products and businesses (not just Google the search engine but also YouTube, Gmail, Google Maps and so on). Despite this, many people are still on the lookout for alternatives.

Google has seemingly noticed this, though. In addition to investing heavily in renewable energy, Google has its own ecological equivalent called Blackle, which works in the same way as the regular search engine, but thanks to its black background, saves millions of pixels and therefore energy.

But an environmental awareness is not the only reason alternative search engines like Ecosia and Blackle are becoming more popular.

Documents revealed by whistleblower Edward Snowden argue that the US National Security Agency used Yahoo! and Google to secretly collect user data. Meanwhile, other privacy-related issues concerning Google, Gmail and Google Chrome and its so-called filter bubbles, where results are customised based on the user’s internet activity, have gained criticism. Other search engines have therefore achieved moderate success.

Open source DuckDuckGo and Ixquick, for instance, focus on the protection of users’ private information, avoiding personalised search results and storage of IP addresses.

It may seem like an insignificant step, but opting to search the web using an alternative provider is becoming an increasingly valuable way for consumers to demand more transparent products from the firms that dominate the market.

Further reading:

Responsible investment can help crack down on tax avoidance

Amazon deforestation up by 28% in one year – but most done ‘illegally’

MPs deem global companies’ tax avoidance as ‘an insult to British businesses’

Google: a sustainable company?

How online ‘filter bubbles’ can reinforce climate scepticism


Road Trip! How to Choose the Greenest Vehicle for Your Growing Family



Greenest Vehicle
Licensed Image by Shutterstock - By Mascha Tace --

When you have a growing family, it often feels like you’re in this weird bubble that exists outside of mainstream society. Whereas everyone else seemingly has stability, your family dynamic is continuously in flux. Having said that, is it even possible to buy an eco-friendly vehicle that’s also practical?

What to Look for in a Green, Family-Friendly Vehicle?

As a single person or young couple without kids, it’s pretty easy to buy a green vehicle. Almost every leading car brand has eco-friendly options these days and you can pick from any number of options. The only problem is that most of these models don’t work if you have kids.

Whether it’s a Prius or Smart car, most green vehicles are impractical for large families. You need to look for options that are spacious, reliable, and comfortable – both for passengers and the driver.

5 Good Options

As you do your research and look for different opportunities, it’s good to have an open mind. Here are some of the greenest options for growing families:

1. 2014 Chrysler Town and Country

Vans are not only popular for the room and comfort they offer growing families, but they’re also becoming known for their fuel efficiency. For example, the 2014 Chrysler Town and Country – which was one of CarMax’s most popular minivans of 2017 – has Flex Fuel compatibility and front wheel drive. With standard features like these, you can’t do much better at this price point.

2. 2017 Chrysler Pacifica

If you’re looking for a newer van and are willing to spend a bit more, you can go with Chrysler’s other model, the Pacifica. One of the coolest features of the 2017 model is the hybrid drivetrain. It allows you to go up to 30 miles on electric, before the vehicle automatically switches over to the V6 gasoline engine. For short trips and errands, there’s nothing more eco-friendly in the minivan category.

3. 2018 Volkswagen Atlas

Who says you have to buy a minivan when you have a family? Sure, the sliding doors are nice, but there are plenty of other options that are both green and spacious. The new Volkswagen Atlas is a great choice. It’s one of the most fuel-efficient third-row vehicles on the market. The four-cylinder model gets an estimated 26 mpg highway.

4. 2015 Hyundai Sonata Hybrid

While a minivan or SUV is ideal – and necessary if you have more than two kids – you can get away with a roomy sedan when you still have a small family. And while there are plenty of eco-friendly options in this category, the 2015 Hyundai Sonata Hybrid is arguably the biggest bang for your buck. It gets 38 mpg on the highway and is incredibly affordable.

5. 2017 Land Rover Range Rover Sport Diesel

If money isn’t an object and you’re able to spend any amount to get a good vehicle that’s both comfortable and eco-friendly, the 2017 Land Rover Range Rover Sport Diesel is your car. Not only does it get 28 mpg highway, but it can also be equipped with a third row of seats and a diesel engine. And did we mention that this car looks sleek?

Putting it All Together

You have a variety of options. Whether you want something new or used, would prefer an SUV or minivan, or want something cheap or luxurious, there are plenty of choices on the market. The key is to do your research, remain patient, and take your time. Don’t get too married to a particular transaction, or you’ll lose your leverage.

You’ll know when the right deal comes along, and you can make a smart choice that’s functional, cost-effective, and eco-friendly.

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How Climate Change Altered this Engineer’s Life



how climate change affect our lives
Shutterstock Licensed Photo - By --

Living the life of an engineer likely sounds pretty glamorous: you are educated and highly regarded, typically have high paying gigs, and with the breadth of knowledge and array of fields of specialty, your possibility for jobs is usually immense.  But what if there was something else that needed your attention? Something bigger than just being an engineer, going to work every day and doing the same technical tasks typically associated with the profession?

For Kevin McCroary, that is exactly how it played out.  A successful engineer, gainfully employed in a prosperous job, a simple trip to the Philippines made him see that there was a bigger issue at hand than using his engineer training in a traditional profession.  This bigger issue was that of climate change.  And working as a volunteer for underprivileged children in the Philippines, he saw first-hand the extensive pollution and poverty that existed here and that impacted the livelihood of these kids and their families.

Upon returning home, from his trip to the Philippines he had a new perspective of the impact we as individuals and as humanity have on the earth, and more than that Kevin wanted to know more.  He started to do some research and study these human-environmental interactions, and shortly thereafter ended up in Greenland.  There, he spoke to a man who had lost his home in a tsunami, and, who, through consistent weather tracking could indeed confirm that the current weather trends were “strange:” there was undeniably a general warming tendency happening in the arctic, causing an array of negative effects.

The combination of these observations, as well as his own research, led Kevin to conclude that something had to be done.  With that in mind, he launched his project Legend Bracelet.  The mission is simple: create a reminder of the legacy we are leaving behind.  As individuals and as humanity, we are leaving behind an imprint on the earth, and the magnitude of it is something that needs to be brought to the forefront of public awareness.  The idea is to have a bracelet that can serve as a daily reminder of the impact on the earth that each of us can have every day, regardless of how big or small.  The bracelet has two capsules: the first is filled with sand or earth, and the second is empty.  As the owner, you are to fill the empty one with your own earth, carrying it with you as a reminder and symbol of your connection and commitment to helping look after our environment.

We are all impacted by climate change, and we all have a responsibility to help.  And it can start with something as simple as putting on a bracelet.  Support Kevin on his Kickstarter campaign for Legend Bracelet, tell others about it, or take action in your own way and play your part in slowing down the effects of climate change.  You may think “but I’m just one person!” You are indeed.  But so is he.  Every change starts with one.

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