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Google Reader has gone, but we read the blogs so you don’t have to



We all knew it was coming, but as with any death, it’s tough to take. Google Reader, the internet giant’s bespoke web feed aggregator, will cease to exist after today. But worry not – for Blue & Green Tomorrow is here to bring you all the latest news on sustainable investment, energy, tourism and shopping.

Like most journalists and news outlets, Google Reader was an essential tool for us. Each morning, we used it to scour the newspapers and blogs for inspiration and interesting articles. But alas, those days are now gone.

It was in March when Google revealed that it would be taking Google Reader offline. July 1 would be that fateful day – and that day is today.

But all is not lost. Subscribing (here) to Blue & Green Tomorrow will allow you to keep up to date with all the latest goings-on in the world of sustainable investment, renewable energy, responsible tourism and ethical shopping – as well as banking, transport, climate change and broader ethical, environmental and conservation issues.

We send a weekly newsletter via email that includes a rundown of the past week’s most-read articles, as well as the biggest news in the sustainability space.

You can follow us on Twitter (@bluegreentweet) and like us on Facebook (, and join our LinkedIn group for a more detailed discussion.

As for Google Reader, there are a number of adequate substitutes. Alex Hern of the New Statesman runs through some of the best options here.

Like the identical goldfish that your parents secretly bought to replace the one they found floating upside down in the fishbowl, a Google Reader replacement may take a while to get used to.

But to extend the already convoluted analogy, you will learn to love that new web feed aggregator and eventually forget about all the good times you had with the original one. That’s what we’re telling ourselves to make this whole process a little easier.

Thank you for reading Blue & Green Tomorrow. We endeavour to continue to read the news, the blogs, the academic papers and more, so that you don’t have to.

RIP Google Reader.


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