TED talks: Bitcoin. Sweat. Tide. Meet the future of branded currency – Paul Kemp-Robertson

Paul Kemp-Robertson, editorial director of Contagious Communications, walks us through a new generation of currency in this week’s featured TED talk.

From Nike Sweat Points to bottles of Tide to the much-talked about Bitcoin, meet the non-bank future of currencies.

Kemp-Robertson says currency – the notes and coins we carry in our wallets – is founded on marketing, and more importantly, the belief that banks and governments are trustworthy. The new generation that he champions is supported by that same marketing, but on behalf of a private brand.

To watch this video on the TED website, click here.