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How to Make Sure Your Next Startup Investment is a Sustainable One



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Investing in startups is a risky venture. You have to believe in the idea before you can commit to it. Unlike investing in a blue chip company, there’s no guarantee that your startup will still be there in five years. One aspect of an investment you must consider is sustainable investment.

There are many guides to sustainable investments and why you should do it, but this article is going to go into how to make sure you’re doing it.

What is a Sustainable Investment?

Sustainable investing is about investing in companies that are committed to doing their best for the environment. It’s difficult for startups to direct their attention towards this when they’re so low on funds, which is why they don’t come around often.

A sustainable investment is a feel good investment. It’s the exact opposite of a sin stock, where people invest in companies involved in morally questionable activities.

Focus on the Company’s Function

The first step in this process is to focus on what the company actually does. A sustainable company isn’t necessarily specifically dealing in saving the rainforest or protecting endangered whales. Their operations are simply not impacting in a negative way on the environment.

The CEO of Your Company Formations Ltd says, “We are a sustainable company because what we do is not leaving a large carbon footprint on the environment. We make sure that what we do is harmless, and we even apply this to what we do within our offices, so our employees are limiting their carbon footprints.”

After you confirm that the startup’s function is not having a direct or indirect negative effect on the environment you can move to the next step.

Does the Company Have a Policy on Sustainability?

Most companies are not hurting the environment not because they’re focusing on that but by accident. They have no focus on it and there’s no guarantee they won’t evolve into a company that does cause damage to the planet in the future. Every startup you invest in should have some sort of policy on sustainability.

This doesn’t mean their entire company has to be committed to the cause. It simply means that in a small way the company pledges to reduce its effects on the environment around it.

For example, it could commit to only using environmentally friendly cleaning products in its offices. It could also introduce a recycling plan for office waste.

A policy like this is a demonstration that you’re dealing with a sustainable startup.

Where is the Transparency?

One point you have to take into account is the fact that startups can look glamorous from the outside and when they’re looking for investment. You want to make sure they follow through on their promises for as long as you’re an investor. Ask about their culture of transparency.

The company should release regular reports of their progress and activities. If the startup has already been up and running for a few months, check them out yourself. Take a look at what they’ve published and see if it resembles a company you would like to invest in.

How Important is Sustainable Investing?

A big change in the way investors invest is needed to encourage businesses of the importance of caring for the environment. Nobody is demanding that every business become committed to saving the planet, but they should be aware of the impact they’re having on the world around them.

For a lot of businesses, the only strong message is one that revolves around money. Show the business world that investors like yourself are not going to support companies that don’t do their part for the planet.

Sustainable investing will ensure that the world is a better place.

Last Word – Making Your Sustainable Investment Stick

Just because you’ve invested in a startup doesn’t mean you have to keep investing in that startup. If they don’t keep their promises, feel free to pull out at any time. An investor who supports a startup has no obligation to keep supporting that startup if they feel their goals are no longer aligned.

Sustainable investing has gone mainstream. What do you think investors should think about when they decide to make an investment in a sustainable startup?




Green Weddings Trend: Why 70% of Newlyweds Are Going Green



A couple of months ago, my best friend got married to her new husband. They are both very eco-conscious people, so they decided to have a unique twist on their wedding. They asked for the following:

  • They arranged a carpool with their friends.
  • They didn’t have any balloons. Instead they used umbrellas.
  • They used plant materials instead of plastic confetti.
  • My friend insisted her husband not purchase a diamond. In addition to being ecologically conscious, she didn’t like the idea of having a stone that was used in conflict zones.

My friends aren’t the only ones making these changes. In fact, nearly a quarter of all newlyweds are organizing green weddings.

Green Weddings Are Becoming the Norm

People are more concerned about green living than ever before. They are trying to incorporate environmental protectionist ideas into every facet of their lives, even the most intimate, such as marriage. A growing number of people are trying to have green weddings, which can make a big difference in reducing their carbon footprint.

How much of a difference can this make? Here are some statistics to bear in mind:

There are a number ofreasons that green weddings are becoming more important. Here are a few.

People Are More Worried About Environmental Preservation than Ever Before

Green living in general is becoming a greater concern for most people. Even younger conservatives are breaking from their older counterparts by insisting on fighting climate change. According to a poll from Pew Research earlier this year, 75% of Americans say that they are very concerned about protecting the environment. Having green weddings is a good way to act on this concern.

One of the biggest changes people are making is using recycled products for their green weddings. This is explained by the research from Pew:

“Overall, 32% of U.S. adults say they are bothered a lot by people throwing away things that could be recycled. Roughly six-in-ten Americans (61%) who say they always try to live in ways that protect the environment say it bothers them “a lot” when others throw away things that could be recycled. Among those who are less focused on environmental protection, only a quarter say it bothers them a lot when others don’t recycle. People who are environmentally conscious are also twice as likely as others to say that seeing someone incorrectly putting trash in recycling bins bothers them a lot (42% vs. 21%).”

Indifferent Politicians Are Driving them to Take More Initiative

Many politicians in power have been very hesitant to take action on climate change. Many of them have openly stated that it is a hoax. These politicians are forcing people to do what they can in their own lives to make a difference. Making small changes, such as hosting green weddings, is a great way to improve the environment without waiting for political momentum.

Cost and Simplicity

A couple of the biggest reasons that people want to host green weddings have nothing to do with their concern for the environment. Running green weddings is simply cheaper and simpler than having a massive, traditional one. One of the biggest changes is that they are buying green engagement rings from the best brands.

Green Weddings Are the Future

Green weddings have become very popular over the past few years. They will probably account for close to 90% of all marriages by 2025. People that are planning to get married should look into the benefits and plan accordingly.

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Green Tech Start-Ups: Are they the Future?



Endless innovations are occurring in green companies, reinventing the industries they belong to. Gradually, they are beginning to amass more success and popularity. Consequently, these factors serve as a good indicator for green technology businesses, and their development must begin somewhere.

Green tech start-ups boast a wide array of opportunities for the economy and environment, while boosting recruitment openings with valuable services. While the technology industry is littered with high revenues and competition, the green tech start-ups are the clear sign of a cleaner future.

Fulfilling a Genuine Need

Many tech companies will market themselves as the ultimate tech giants to shift stock and make profit. As they all vie for attention through warped corporate rhetoric, there is only one ethical winner; the start-up green tech company.

Some argue that mainstream tech businesses have grown far too big, branching out into other industries and standing between the consumer and practically everything they do. However, green tech start-ups go beyond the shallow ambitions of a company, answering a call to sincerely help the customer and climate in any way they can. Of course, this is an attractive business model, putting customers at ease as they contribute to a humanitarian cause that is genuine through and through.

After all, empathy is a striking trait to have in business, and green tech start-ups maintain this composure by their very nature and purpose.

Creating Opportunities

Despite the pursuits for clean energy still needing more awareness, green tech is an area that is ripe for contribution and expansion. There’s no need to copy another company or be a business of cheap knockoffs; green tech start-ups can add a new voice to the economy by being fresh, fearless and entrepreneurial.

Technology is at its most useful when it breaks new ground, an awe that eco-friendly innovations have by default in their operations. Of course, green tech start-ups have the chance to build on this foundation and create harmony instead of climate crisis. Ultimately, the tech advancements are what revolutionise clean energy as more than an activist niche, putting theory into practice.

Despite the US gradually becoming more disengaged with green technology, others such as China and Canada recognise the potential in green technology for creating jobs and growth in their respective economies. The slack of others spurs them on, which creates a constant influx of prospects for the green tech sector. Put simply, their services are always required, able to thrive from country to country.

A Fundamental Foresight

Mainstream technology can seem repetitive and dull, tinkering with what has come before rather than turning tech on its head. Since 2011, technology has been accused of stagnation, something which the internet and petty app services seem to disguise in short reaching ideas of creativity.

However, green tech start-ups aren’t just winging it, and operate with a roadmap of climate change in the years ahead to strategize accordingly. In other words, they aren’t simply looking to make a quick profit by sticking to a trend, but have the long-term future in mind. Consequently, the green tech start-up will be there from the very start, building up from the foundational level to only grow as more and more people inevitably go green.

They can additionally forecast their finances too, with the ability to access online platforms despite the differing levels of experience, keeping them in the loop. Consequently, with an eye for the future, green tech startups are the ones who will eventually usher in the new era.

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