The growth of Corporate Community Investment (CCI) over the past few years is significant, but a research report reveals that not all is as it seems. Corporate Citizenship’s report published today highlights a surprisingly large gap between commercial ambitions and reality in terms of CCI.
CCI has grown rapidly in recent years as more companies give philanthropic donations and run employee volunteering schemes. Many Corporate Social Responsibility (CSR) reports talk about “impact” in the community, such as “transforming communities” and “improving lives”. But the reality is that most companies are confused about key terms, fail to accurately measure them and don’t live up to the hype.
Based on the insights from more than 130 sustainability and corporate responsibility practitioners around the world, the study reveals that three quarters of companies aspire to achieve long-term impact with their corporate community investment, but less than one quarter currently feel that their organisation is delivering on the promise. This is because less than one in four are measuring their long-term impacts on the community and benefits to the business.
The report describes the ‘impact-aspiration’ gap between what business seeks on the one hand and is able to deliver on the other. The study suggests that the gap is caused by confusion over how and what to measure. A lack of clarity over what to measure, a lack of a clear approach to measurement, and a perceived lack of resources are creating barriers to effective impact measurement.
Jon Lloyd, Associate Director at Corporate Citizenship and the report’s author, said: “Companies need to invest their resources where they can genuinely make a difference in the community. But impact cannot just be a buzzword. It requires measurement of long-term change. For many companies, that means doing things differently.
“It requires asking some searching questions about how best to approach community investment and what can realistically be achieved. In a world where more and more businesses are making such assertions, having tangible and concrete data on impact has never been more important. This focus on achieving hard outcomes, not hollow promises, is all part of an exciting new area in responsible business that we call impact for change.”
Corporate Citizenship’s new report entitled Hard Outcomes or Hollow Promises: Realising the True Impact of Corporate Community Investment helps companies to close the impact-aspiration gap by overcoming challenges and barriers to measurement. The report guides practitioners through the process to effectively measure community investment impacts – creating benefits for both business and society. It can be downloaded here.
Like our Facebook Page
How to Find an Eco-Friendly Termite Control Service Provider in Malaysia
Eco-Friendly Vegans Win Most Battles Not the War
3 Iconic Chicago Billboards Eco-Friendly Advertisers Can Learn from
EnviroSolar’s Abe Issa Discusses Success in Green Entrepreneurship
How Sports Could Be Impacted by Climate Change
What Eco-Friendly Patients Should Know about Online Therapy
6 Reasons Why Meal Delivery Services are Eco-Friendly
The Path for Retail’s Sustainable Future
4 Eco-Friendly Ways to Treat a Sinus Infection
4 Strategies for Eco-Friendly Real Estate Investors to Find Properties
How Managed Print Services Helps to Reduce Paper Waste
Why Scientists Are Concerned About ‘Forever Chemicals’ In Drinking Water
Meat Farming Is Only Getting Smarter, Easier & Eco-Friendlier
What is Eco-Friendly Homesteading and How Does it Affect Your Insurance?
Importance of Using a Water Purifier in an Area with High Pollution
Alternative Financing Ideas for Green Businesses that Shun Banks
Tencel Material Demand Shows Britain Is More Eco-Friendlier Than Ireland
How To Invest in Clean Energy Stocks in Only Five Easy Steps!
How To Secure Funding As An Eco-Entrepreneur?
4 Amazing Eco-Friendly Businesses Worth Starting in 2021
- Features8 months ago
Seven Health and Safety Tips for Eco-Friendly Products in a Green Home
- Energy9 months ago
Eco-Friendly Homeowners Lower Carbon Footprints through Greater Air Conditioner Efficiency
- Features8 months ago
Essential Guidelines for Eco-friendly Moving into new Home
- Invest10 months ago
The Eco-Friendly Evolution of Bitcoin Over the Years