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How to Integrate Sustainability into Your Business Strategy

Shutterstock Licensed Photo - 639710785 | Alex Brylov



Last November, a survey from Gartner found that 86% of business leaders view sustainability as an investment. However, a growing number of business owners admit that they are having difficulty actually putting their sustainability plans into practice.

Sustainability is becoming far more important than ever for entrepreneurs as customers become more concerned about sustainability. We have already shared a number of ways that businesses can make their practices eco-friendlier.

In 2023, every business should be focused on sustainability. This is important to protect the planet, but also so that businesses can appeal to today’s eco-conscious consumer. Sustainable business practices involve balancing the 3 pillars of sustainability; environmental sustainability (the planet), social sustainability (the people) and economic sustainability (profit and growth).

Sustainable practices also go beyond the environment and also look at the social side of the business. This should include providing the right health and safety equipment for your business, such as work gloves, high-vis clothing, and anything else that is required for the health and well-being of your employees.

Make an Assessment

The first step to take to achieve sustainability is to conduct an assessment of your current practices. You should be looking into your resource usage, greenhouse emissions and carbon footprint. This will then give you an idea of the task ahead and what areas you need to focus on to become sustainable while remaining profitable.

Discuss With Stakeholders

Sustainability is a collaborative process, and it is important that everyone is on board. This is why an important step to take is to hold open, honest conversations with all stakeholders involved in your organization. You can then rethink your overall business strategy and come up with ideas to reduce your impact without harming the business. Idea-sharing is an important step in this and engaging with all stakeholders will help to bring new ideas and viewpoints to the table.

Incentivize Sustainable Practices

Following this, everyone needs to buy in if you are going to become a sustainable business. This is why it is a smart move to incentive sustainable practices, and you can start with reward schemes for your employees, such as rewards for recycling. It is then a good idea to think beyond your own internal operation and consider your suppliers. You will want to create a green supply chain, so you should engage in conversations about sustainability with your suppliers and incentivize positive actions, such as utilizing supplier awards.

Be Transparent

These days, transparency is hugely important in business. You should be communicating with your customers and stakeholders and telling them what steps you are taking to become more sustainable as well as what more needs to be done. You also need to be honest about it , so you don’t get accused of greenwashing. This can be helpful for raising awareness, but it is also a smart way to improve your reputation with today’s eco-conscious and selective consumers.

Every business should be looking to integrate sustainability into its business strategy in 2023. This is important for protecting the planet, but also for business success. The 3 pillars of sustainability should be balanced so that a business is able to reduce its impact, engage staff and stakeholders and drive profit and growth for long-term success and this post should help with all of this.


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