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How denial works: from geocentrism to tobacco to climate change



What links geocentricists to tobacco/cancer link deniers and to the current crop of human-caused climate change deniers? There have always been vested interests, which will do everything in their considerable power to protect the status quo and bend facts to their version of the truth.

Those who denied the Earth orbited the sun had to use enormous lobbying, the might of the Catholic church and perform incredible leaps of imagination to make evidence fit their version of the truth. Eventually the weight of evidence became so overwhelming that the lie was exposed for what it was: dogma, pure and simple, masquerading as the truth.

The same denial mentality has been at work in tobacco and its link to cancer since the 1950s. And it is alive and well today with climate change. Worryingly, it is often the same people and money being recycled for the latest denial cause.

This is how it seems to work today.

Research is conducted by a plausible sounding thinktank, often with ‘Institute’ or ‘Trust’ (without any irony) in the name, which is funded by a cancer merchant or pollutocrat*. The same thinktank produces academic sounding white papers under some credible banner.

A ‘quality’ newspaper owned by a sympathetic billionaire then publishes the story as ‘fact’. Other media outlets pick up the story and run with it, creating layers of credibility and a media storm. Sympathetic rentaquote ‘experts’ are brought in to add even more credence to the original lie.

A grassroots movement coalesces, consisting of the most vocal if not the most coherent or informed, with generous donations from cancer-pollutocrats.

Well-rewarded politicians and cancer-pollutocrat business leaders then claim that, on the strength of ‘public opinion’, policy is required to meet the public demand.

In response, another plausible sounding thinktank is funded and launched by the cancer-pollutocrats, because “government isn’t responding to overwhelming public opinion and research”. It produces more white papers under some academic banner.

Another media empire owned by another sympathetic billionaire then publishes the story as ‘fact’. Other media outlets pick up the story and run with it, creating more layers of credibility and another media storm. Sympathetic rentaquote ‘experts’ are brought in to add even more credence to the original lie.

The grassroots movement becomes more outraged, more vocal and more extreme, capturing more column inches than the tiny percentage of the population they represent. Extremists and polemicists make good telly; the reasonable and moderates are dull.

Well-rewarded politicians and cancer-pollutocrat business leaders then claim that, on the strength of ‘public opinion’, policy is required to meet the public demand.

While this is really a battle of the unenlightened few against the enlightened many, this is all made to look like a battle between the ordinary person against an overbearing, metropolitan and liberal elite. “Those scientist with their ‘theories’, trying to oppress us all.”

Soon, deniers with nothing more than a degree in writing are elevated to the same level of those who have spent years, lifetimes even, carefully weighing climate science and gently advising governments on the balance of probabilities. All in the vain hope that cooler heads will prevail and our policymakers will listen to reason over prejudice, free thinking over dogma, science over money.

Before long, it is very hard to distinguish between fact and disinformation created by vested interests and spread by their friends in the media and politics. A perfect self-reinforcing feedback loop has been created that turns fiction into seemingly well-sourced facts.

What is at stake for corporations and billionaires is their massive investments in the status quo, who do not see transparency, sustainability diversity or the community in the economic model. What is genuinely at stake is our planet, its people and all of our prosperity.

Ultimately, we may lose the fight. Cancer-pollutocrats have most of the cards and will screw every percentage of profit out of the planet and its people. With no moral compass or ethical restrictions, they have the recklessness of a zealot, the fearlessness of the faithful. But their god is profit, at any cost.

We have argued that climate change is our generation’s slavery. How we respond to this enormous challenge, even if we lose the fight, will be how future generations will judge us.

Let’s not lose the fight.

* With thanks to BusinessGreen for this excellent portmanteau.

Further reading:

Honesty, subtlety and complexity in science reporting

Climate sceptics are our generation’s slavery apologists

Pick-and-mix dogma is unethical and intellectually dishonest

The four horsemen of the climate apocalypse

Why ‘climate alarmism’ is a justified state-of-mind

Simon Leadbetter is the founder and publisher of Blue & Green Tomorrow. He has held senior roles at Northcliffe, The Daily Telegraph, Santander, Barclaycard, AXA, Prudential and Fidelity. In 2004, he founded a marketing agency that worked amongst others with The Guardian, Vodafone, E.On and Liverpool Victoria. He sold this agency in 2006 and as Chief Marketing Officer for two VC-backed start-ups launched the online platform Cleantech Intelligence (which underpinned the The Guardian’s Cleantech 100) and StrategyEye Cleantech. Most recently, he was Marketing Director of Emap, the UK’s largest B2B publisher, and the founder of Blue & Green Communications Limited.


How Going Green Can Save A Company Money



going green can save company money
Shutterstock Licensed Photot - By GOLFX

What is going green?

Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.

The first step in going green

There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.

Making needed changes within the company

After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.

Reducing the common paper waste

paper waste

Shutterstock Licensed Photo – By Yury Zap

Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.

Make money by spreading the word

Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.

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5 Easy Things You Can Do to Make Your Home More Sustainable




sustainable homes
Shutterstock Licensed Photot - By Diyana Dimitrova

Increasing your home’s energy efficiency is one of the smartest moves you can make as a homeowner. It will lower your bills, increase the resale value of your property, and help minimize our planet’s fast-approaching climate crisis. While major home retrofits can seem daunting, there are plenty of quick and cost-effective ways to start reducing your carbon footprint today. Here are five easy projects to make your home more sustainable.

1. Weather stripping

If you’re looking to make your home more energy efficient, an energy audit is a highly recommended first step. This will reveal where your home is lacking in regards to sustainability suggests the best plan of attack.

Some form of weather stripping is nearly always advised because it is so easy and inexpensive yet can yield such transformative results. The audit will provide information about air leaks which you can couple with your own knowledge of your home’s ventilation needs to develop a strategic plan.

Make sure you choose the appropriate type of weather stripping for each location in your home. Areas that receive a lot of wear and tear, like popular doorways, are best served by slightly more expensive vinyl or metal options. Immobile cracks or infrequently opened windows can be treated with inexpensive foams or caulking. Depending on the age and quality of your home, the resulting energy savings can be as much as 20 percent.

2. Programmable thermostats

Programmable thermostats

Shutterstock Licensed Photo – By Olivier Le Moal

Programmable thermostats have tremendous potential to save money and minimize unnecessary energy usage. About 45 percent of a home’s energy is earmarked for heating and cooling needs with a large fraction of that wasted on unoccupied spaces. Programmable thermostats can automatically lower the heat overnight or shut off the air conditioning when you go to work.

Every degree Fahrenheit you lower the thermostat equates to 1 percent less energy use, which amounts to considerable savings over the course of a year. When used correctly, programmable thermostats reduce heating and cooling bills by 10 to 30 percent. Of course, the same result can be achieved by manually adjusting your thermostats to coincide with your activities, just make sure you remember to do it!

3. Low-flow water hardware

With the current focus on carbon emissions and climate change, we typically equate environmental stability to lower energy use, but fresh water shortage is an equal threat. Installing low-flow hardware for toilets and showers, particularly in drought prone areas, is an inexpensive and easy way to cut water consumption by 50 percent and save as much as $145 per year.

Older toilets use up to 6 gallons of water per flush, the equivalent of an astounding 20.1 gallons per person each day. This makes them the biggest consumer of indoor water. New low-flow toilets are standardized at 1.6 gallons per flush and can save more than 20,000 gallons a year in a 4-member household.

Similarly, low-flow shower heads can decrease water consumption by 40 percent or more while also lowering water heating bills and reducing CO2 emissions. Unlike early versions, new low-flow models are equipped with excellent pressure technology so your shower will be no less satisfying.

4. Energy efficient light bulbs

An average household dedicates about 5 percent of its energy use to lighting, but this value is dropping thanks to new lighting technology. Incandescent bulbs are quickly becoming a thing of the past. These inefficient light sources give off 90 percent of their energy as heat which is not only impractical from a lighting standpoint, but also raises energy bills even further during hot weather.

New LED and compact fluorescent options are far more efficient and longer lasting. Though the upfront costs are higher, the long term environmental and financial benefits are well worth it. Energy efficient light bulbs use as much as 80 percent less energy than traditional incandescent and last 3 to 25 times longer producing savings of about $6 per year per bulb.

5. Installing solar panels

Adding solar panels may not be the easiest, or least expensive, sustainability upgrade for your home, but it will certainly have the greatest impact on both your energy bills and your environmental footprint. Installing solar panels can run about $15,000 – $20,000 upfront, though a number of government incentives are bringing these numbers down. Alternatively, panels can also be leased for a much lower initial investment.

Once operational, a solar system saves about $600 per year over the course of its 25 to 30-year lifespan, and this figure will grow as energy prices rise. Solar installations require little to no maintenance and increase the value of your home.

From an environmental standpoint, the average five-kilowatt residential system can reduce household CO2 emissions by 15,000 pounds every year. Using your solar system to power an electric vehicle is the ultimate sustainable solution serving to reduce total CO2 emissions by as much as 70%!

These days, being environmentally responsible is the hallmark of a good global citizen and it need not require major sacrifices in regards to your lifestyle or your wallet. In fact, increasing your home’s sustainability is apt to make your residence more livable and save you money in the long run. The five projects listed here are just a few of the easy ways to reduce both your environmental footprint and your energy bills. So, give one or more of them a try; with a small budget and a little know-how, there is no reason you can’t start today.

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