Connect with us


When individuals become a community: altruism alive in Lincoln



Church of England priest and journalist Giles Fraser recently explored altruism for Radio 4’s History of Ideas series. To him the ‘selfish gene’ theory can’t explain acts of altruism, the selfless concern for the well-being of others. As a priest he used the sacrifice of Jesus as an example of the ultimate altruistic act. Which leads us to an altruistic community project in the Cathedral city of LincolnJesus Christ Superstar.

From August 1972, playgrounds across the UK reverberated with twisted lyric versions of the most well-known number in Andrew Lloyd Webber’s rock opera. I’d sung a version of the song but never seen the production. So I was intrigued in late 2014 by the buzz created by a proposed amateur staging of the rock opera, in Lincoln Cathedral.

Local entrepreneur and impresario Ben Poole conceived of a production that would bring together people of all ages and social backgrounds from across Lincolnshire and beyond, providing an opportunity for strangers and families to work together, learn new skills and improve their quality of life and wellbeing. Critically the vast majority of the large cast were to have little or no theatre experience. This was to be an inclusive and diverse volunteer community project.

Ever the perfectionist, Poole, who also runs Lincoln’s acclaimed Imperial Teas, was determined that the production would stand equal to any West End or Broadway production. Both Andrew Lloyd-Webber and Tim Rice gave their altruistic permission and blessing for the amateur production to go ahead. Local businesses and individuals donated considerable time, resources and money. The large cast committed to two nights a week through the winter and spring months and four nights a week in the final build up to opening night on 23 July 2015, the start of a ten-night run.

The Cathedral became involved when the producers approached them tentatively, happily lending the venue, their financial backing and name, so the community could participate in the life of an iconic building within the city. Right from the onset the project was built on the generosity expressed by all involved.

And the event sold out within days.

Interested as Blue & Green is in social impact, philanthropy and altruistic enterprise I was able to secure a press pass to review the show but also to explore its unique DNA. Attending a pre-show reception in the magnificent Chapter House of Lincoln Cathedral to chat, again there was a real buzz. We all knew the previous night’s first performance had been a triumph with a spontaneous standing ovation as the show ended.

We all took our seats in the magnificent 12th century nave surrounded by a large cast recreating scenes from first century Palestine. The minimalist and stepped stage set was juxtaposed by two massive medieval pillars of the Cathedral’s main tower. The production team had certainly pulled out all the stops with the costumes, staging, lighting and soundscape.

Rather than give a blow-by-blow account of this magnificent performance it is worth saying that by the interval, the lady to my right was sobbing and I may have had a speck of dust in my own eye. Without a religious bone in my body I was genuinely moved by a unique telling of a story we think we all know.

The leads’ performances ranked alongside any of our country’s best actors. Ben Poole took on the demanding role of Jesus alongside his many other responsibilities, final year drama student Mark McCredie brilliantly portraying the anguished and pivotal role of Judas, Sophie Kamal was a compassionate Mary, local AC/DC tribute band singer Andrew Cowley was the Jewish priest Caiaphas, Peter Merrick was the complex Pilate and Jim Burrows was a wild and mercurial Herod. But the real star was the vast ensemble cast. Nearly 200 ordinary people doing an extraordinary thing.

The Cathedral solemnly struck 10 as Jesus died on the cross. And then, resurrection and another standing ovation as we were all led out to Minster Yard to face the entire cast vocalising the melody of Jesus Christ Superstar. A light rain fell as the cast and audience mingled with hugs, handshakes and honestly-felt congratulations shared between families, friends and strangers.

Evaluating the impact of any community project is a challenge. Did the production meet its original goal? Providentially one of the event’s financial sponsors was local data business Slingshot Intelligence. Not only were they generous in their financial support of the production, they were also members of the cast and also used their technology to profile the cast and audience. This allowed them to see if the production had drawn people from across the social spectrum. Their assessment? Success.

Jesus Christ Superstar is a controversial rock opera, accused by some of being blasphemous when it originally debuted. It mixes powerful political and human drama with high camp. It could be viewed as a theological defence of the role of Judas. It was condemned as fuelling anti-Semitism at one point but is actually a criticism of any organised religion claiming to act for the greater good. It explains more clearly and powerfully than any theologian ever has the central and simple tenets of Christian philosophy; reciprocity, love, hope, kindness, tolerance and altruism.

Last night my wife and I were sitting in our garden and at 1015pm we heard the distant hum of ‘Jesus Christ Superstar’ reflecting off the Cathedral’s massive West Front. I might sit outside every night just to hear that wonderful, uplifitng sound.

In my humble critical opinion, Superstar Lincoln is a triumph. Five-stars.

Simon Leadbetter is the founder and publisher of Blue & Green Tomorrow. He has held senior roles at Northcliffe, The Daily Telegraph, Santander, Barclaycard, AXA, Prudential and Fidelity. In 2004, he founded a marketing agency that worked amongst others with The Guardian, Vodafone, E.On and Liverpool Victoria. He sold this agency in 2006 and as Chief Marketing Officer for two VC-backed start-ups launched the online platform Cleantech Intelligence (which underpinned the The Guardian’s Cleantech 100) and StrategyEye Cleantech. Most recently, he was Marketing Director of Emap, the UK’s largest B2B publisher, and the founder of Blue & Green Communications Limited.


How Going Green Can Save A Company Money



going green can save company money
Shutterstock Licensed Photot - By GOLFX

What is going green?

Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.

The first step in going green

There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.

Making needed changes within the company

After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.

Reducing the common paper waste

paper waste

Shutterstock Licensed Photo – By Yury Zap

Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.

Make money by spreading the word

Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.

Continue Reading


5 Easy Things You Can Do to Make Your Home More Sustainable




sustainable homes
Shutterstock Licensed Photot - By Diyana Dimitrova

Increasing your home’s energy efficiency is one of the smartest moves you can make as a homeowner. It will lower your bills, increase the resale value of your property, and help minimize our planet’s fast-approaching climate crisis. While major home retrofits can seem daunting, there are plenty of quick and cost-effective ways to start reducing your carbon footprint today. Here are five easy projects to make your home more sustainable.

1. Weather stripping

If you’re looking to make your home more energy efficient, an energy audit is a highly recommended first step. This will reveal where your home is lacking in regards to sustainability suggests the best plan of attack.

Some form of weather stripping is nearly always advised because it is so easy and inexpensive yet can yield such transformative results. The audit will provide information about air leaks which you can couple with your own knowledge of your home’s ventilation needs to develop a strategic plan.

Make sure you choose the appropriate type of weather stripping for each location in your home. Areas that receive a lot of wear and tear, like popular doorways, are best served by slightly more expensive vinyl or metal options. Immobile cracks or infrequently opened windows can be treated with inexpensive foams or caulking. Depending on the age and quality of your home, the resulting energy savings can be as much as 20 percent.

2. Programmable thermostats

Programmable thermostats

Shutterstock Licensed Photo – By Olivier Le Moal

Programmable thermostats have tremendous potential to save money and minimize unnecessary energy usage. About 45 percent of a home’s energy is earmarked for heating and cooling needs with a large fraction of that wasted on unoccupied spaces. Programmable thermostats can automatically lower the heat overnight or shut off the air conditioning when you go to work.

Every degree Fahrenheit you lower the thermostat equates to 1 percent less energy use, which amounts to considerable savings over the course of a year. When used correctly, programmable thermostats reduce heating and cooling bills by 10 to 30 percent. Of course, the same result can be achieved by manually adjusting your thermostats to coincide with your activities, just make sure you remember to do it!

3. Low-flow water hardware

With the current focus on carbon emissions and climate change, we typically equate environmental stability to lower energy use, but fresh water shortage is an equal threat. Installing low-flow hardware for toilets and showers, particularly in drought prone areas, is an inexpensive and easy way to cut water consumption by 50 percent and save as much as $145 per year.

Older toilets use up to 6 gallons of water per flush, the equivalent of an astounding 20.1 gallons per person each day. This makes them the biggest consumer of indoor water. New low-flow toilets are standardized at 1.6 gallons per flush and can save more than 20,000 gallons a year in a 4-member household.

Similarly, low-flow shower heads can decrease water consumption by 40 percent or more while also lowering water heating bills and reducing CO2 emissions. Unlike early versions, new low-flow models are equipped with excellent pressure technology so your shower will be no less satisfying.

4. Energy efficient light bulbs

An average household dedicates about 5 percent of its energy use to lighting, but this value is dropping thanks to new lighting technology. Incandescent bulbs are quickly becoming a thing of the past. These inefficient light sources give off 90 percent of their energy as heat which is not only impractical from a lighting standpoint, but also raises energy bills even further during hot weather.

New LED and compact fluorescent options are far more efficient and longer lasting. Though the upfront costs are higher, the long term environmental and financial benefits are well worth it. Energy efficient light bulbs use as much as 80 percent less energy than traditional incandescent and last 3 to 25 times longer producing savings of about $6 per year per bulb.

5. Installing solar panels

Adding solar panels may not be the easiest, or least expensive, sustainability upgrade for your home, but it will certainly have the greatest impact on both your energy bills and your environmental footprint. Installing solar panels can run about $15,000 – $20,000 upfront, though a number of government incentives are bringing these numbers down. Alternatively, panels can also be leased for a much lower initial investment.

Once operational, a solar system saves about $600 per year over the course of its 25 to 30-year lifespan, and this figure will grow as energy prices rise. Solar installations require little to no maintenance and increase the value of your home.

From an environmental standpoint, the average five-kilowatt residential system can reduce household CO2 emissions by 15,000 pounds every year. Using your solar system to power an electric vehicle is the ultimate sustainable solution serving to reduce total CO2 emissions by as much as 70%!

These days, being environmentally responsible is the hallmark of a good global citizen and it need not require major sacrifices in regards to your lifestyle or your wallet. In fact, increasing your home’s sustainability is apt to make your residence more livable and save you money in the long run. The five projects listed here are just a few of the easy ways to reduce both your environmental footprint and your energy bills. So, give one or more of them a try; with a small budget and a little know-how, there is no reason you can’t start today.

Continue Reading