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Blue & Green Tomorrow’s 2012 Guides



We published seven reports in our 2012 ‘Guide to…’ series, which began with the inaugural Guide to Sustainable Investment back in April 2012 and concluded with The Guide to Responsible Media in December.

Our 2013 guide series is already underway, but here’s a round-up of last year’s publications.

April 2012 – The Guide to Sustainable Investment 2012

The Guide to Sustainable Investment endeavours to take you on a journey of discovery—embarking at ethical origins, travelling through the green and growing fields of sustainable and socially responsible investment and disembarking at a new, enlightened destination.

Standing there, surveying the future with a fresh perspective, it is our hope that you will feel able to make better-informed decisions about where and how your money is invested so that you can proudly say, “I played my part—I balanced the needs of the planet, its people and prosperity. I succeeded”.

Take time to read and digest the wise words of Mike Scott, Penny Shepherd, Sarah Pennells and a host of others; realise that you are not alone and then, better still, realise there are people who have devoted their working lives to help you understand and change the impact of your money on the future.

Click here to visit The Guide to Sustainable Investment 2012 download page.


May 2012 – The Guide to Sustainable Tourism 2012

The Guide to Sustainable Tourism 2012 aims to open your eyes to a new way of experiencing the many wonders of the world.

What we hope you will ask yourself after reading it is: how can I reduce my impact and ensure my holiday actually benefits others?

It is totally unacceptable that the time we enjoy so much should be to the detriment of the environment and the people in the places we visit. And we believe that most of us would not enjoy our holiday if we realised that was the case.

Sustainable tourism is on the right pathway to becoming the only kind of tourism. It is starting to feature in the mainstream media and we feel confident that the excellent work being done by so many in the industry will continue to ripple outwards.

Click here to visit The Guide to Sustainable Tourism 2012 download page.


July 2012 – The Guide to Limitless Clean Energy 2012

Inside our Guide to Limitless Clean Energy, you’ll find everything you need to know about one of the world’s most stimulating and fastest-growing industries, directly from the mouths of some of its leading lights.

We cover the whole landscape: the (former) minister, the supplier, the developer, the investor, the trade body, and of course, the customer. All of which ought to inspire you to make the switch to, invest in or simply support the renewable energy sector.

The reaction that we hope radiates out of our Guide to Limitless Clean Energy is one of amazement and wonder, through the incredible stories of some incredible people and companies. Before long, an increased adoption of renewable energy will seem obvious, necessary and exciting.

Read our guide and be inspired to make a difference.

Click here to visit The Guide to Limitless Clean Energy 2012 download page.


October 2012 – The Guide to Sustainable Banking 2012

The Guide to Sustainable Banking is a rundown of the best, ethical, sustainable and responsible banking options in the UK, containing inspirational interviews with the leaders of the biggest names in this vibrant sector.

Scandal after scandal in the mainstream banking world is, quite simply, not good enough. We have set out to present you with just a few of the better choices for your savings and day-to-day banking. With the five major banking groups controlling 85% of personal current accounts in the UK, there has to be an alternative.

We are genuinely confident that if presented with a sensible, balanced argument for the sustainable banking options – which the interviewees in our Guide deliver eloquently and powerfully – people will do the right thing and move away from those banks that have done so much harm to our society and planet.

So we really hope you enjoy our Guide. Who you bank with probably seems like a minor decision, but it might be one of the most game-changing things you’ve ever done.

Click here to visit The Guide to Sustainable Banking 2012 download page.


October 2012 – The Guide to Sustainable Investment 2012 (NEIW edition)

The second Guide to Sustainable Investment was written and published especially to coincide with National Ethical Investment Week (NEIW) 2012.

Now into its fifth year, the event serves as a focal point for proponents of this enlightened investment sector, and we’re genuinely delighted to have had a chance to do our bit in making a difference.

We managed to secure some of the sustainable investment sector’s biggest names, including James Gifford, Penny Shepherd and Raj Thamotheram, and it’s their inspirational words that we hope will encourage you to invest sustainably.

We urge you to open your mind and join the sustainable investment movement early. It’s a journey of discovery with infinite tickets available; but the best seats, as always, are at the front.

Click here to visit The Guide to Sustainable Investment 2012 (NEIW edition) download page.


December 2012 – The Guide to Ethical Shopping

The Guide to Ethical Shopping was published in time for Christmas 2012, and there is perhaps no better time to begin thinking more about the clothes you wear and the food and drink you consume.

With this Guide, we aimed to outline just what ethical shopping means, and why it can and must play an integral part in helping the world’s sustainable economic development.

As American author Edward Everett Hale said, “I am only one; but still I am one. I cannot do everything; but still I can do something; and because I cannot do everything, I will not refuse to do the something that I can do.”

We hope that after reading this Guide, you’ll be inspired to consider ethical options when you’re stocking up.

Click here to visit The Guide to Ethical Shopping download page.


December 2012 – The Guide to Responsible Media

The Guide to Responsible MediaBlue & Green Tomorrow’s final report of 2012 – examines the aftermath of the Leveson report, while also tackling the subjects of press freedom, freedom of expression and regulation.

It features interviews with Hacked Off, the leading campaigning body for a free and accountable press, and Full Fact, an organisation that promotes accuracy in the media, and we look at the difference between freedom of expression and the freedom to mislead, while asking whether we really do have a ‘free’ press – or one owned by powerful people with a specific economic agenda.

There is also a section on climate change – one of the most hotly debated subjects in 21st century media – and why reporting of the issue is often fickle.

Robert F Kennedy once said, “The problem of power is how to achieve its responsible use rather than its irresponsible and indulgent use – of how to get men of power to live for the public rather than off the public.”

Truly independent regulation and more effective redress, coupled with a greater emphasis on ethics and responsibility, would go a long way to reinstalling public confidence in Britain’s essential free press.

Click here to visit The Guide to Responsible Media download page.



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