£25,000. It seems quite a lot of money. And it is a lot of money, by most people’s standards. Why are we looking for this amount of cash?
One of the challenges for the sustainable investment sector is the risk it ends up preaching to the already converted, which doesn’t really make the difference to the investment landscape that we need.
Sustainable investors know they should be investing in a way that balances the needs of the planet, its people and personal profit.
Investors can do it because of ethical concerns. Some investors believe that it is the socially responsible thing to do. Some investors have a desire to make a positive impact or avoid making a negative one. Other investors simply invest sustainably because they recognise a damn good investment opportunity when they see one and want to get in early – as with cleantech and renewables.
Over 8,000 of these admirable investors read us already. And we are grateful to each and everyone. But there lies the problem.
If we’re preaching to the converted, we’re participating in a type of confirmation bias, albeit a positive one, where people seek out evidence that supports their worldview.
We’ve written about filter bubbles before and it’s already a major factor in climate change scepticism. Once you’ve started reading only those who agree with you, and then cherry-pick the evidence that supports your prejudice, you’re probably not getting an accurate picture of the evidence.
We need to reach well beyond the converted to make the difference to investment that we need. By methodically and reasonably setting out the case for sustainable behaviour, we may effect some change, but only if that message is read by those who have not yet started on that particular lifestyle.
If we just reach one person with a portfolio of £1m and encourage them to move it to more sustainable options, £25,000 will have a made a big return on investment.
And reaching people costs money. Those who know me know that, for my sins, I’m a marketer. We want to create three reports that will be read and reach enough people will cost £25,000.
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We could advertise in the newspapers and magazines read by investors. Or, as it is 2012, we could distribute the Guides widely online and, more importantly, email the unconverted a well-written, fair, optimistic and responsible analysis of the issue. Full of facts and simple steps that set out our case clearly, without lecturing or preaching. Giving this to them for free, with no strings attached, means they may just give us the time and read what we have to say.
We work with some of the best opt-in data providers in the UK as no one likes a spammer. But increasingly desperate times need more desperate measures. As the Arctic melt has so clearly shown, these are desperate times. Adopting a ‘build it and they will come’ approach may have worked for Kevin Costner in Field of Dreams, but they may arrive too late for us and our blue-green planet.
Everyday we see more evidence that sustainable funds are not being promoted. This seems to be due to concerns about investor appetite, which own research shows to be massively under-served. The second concern is that by badging some funds as sustainable, it by default makes the other funds look unsustainable. If they want to keep the funds quiet, we want to tell the world about them.
The last few times we have used this approach, over 30% of those we sent the emails to read them. More than 10% of those clicked through. That might not seem like a lot of people, but that meant 3,000 people with more than £500m to invest read about sustainable investment, 3,000 travellers read about sustainable tourism and 3,000 households looked at clean and limitless energy options.
This time we also want to target politicians, charities (who should know better) and local communities. We need a major step change in sustainable investment and consumption. We can do this with your help.
We have access to the data and we need your help to build the right product and right message and send that message to the right people.
We won’t make a profit from what you give us and this is why…
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What Kitchen Suits Your Style? Modern, Classic or Shaker?
A kitchen is the centre of the home. Your kitchen ranges between where friends and family gather, talk about their day, cook meals, have drinks, to somewhere you can just enjoy each other’s company. The kitchen is the heart of the home. But, everyone’s lifestyle is different. Everyone’s taste is different. So, you need a kitchen that not only mirrors your lifestyle but matches your taste too. Whilst some prefer a more traditional design, others want a modern feel or flair – and it’s all down to personal taste.
When it comes to redesigning your kitchen, what style would you go for? It’s a difficult one isn’t it. With so many different styles to go for, how can you know exactly what you want until you’ve seen it in action? Leading kitchen designer, Roman Kitchens, based in Essex, have provided three examples of bespoke kitchens and styles they specialise in, accompanied with beautiful images. This design guide will get you one step closer to picking your dream kitchen for your home.
New home in the city centre? Or even a sleek new modern build? You want a trendy and modern kitchen to reflect your city lifestyle. In modern kitchen design, colours are bolder and fresher, with sleek design and utilities that are distinctive and vibrant.
This modern kitchen is sleek and smooth with flawless design and beauty. Minimalism doesn’t stop this kitchen standing out. Featured walls of wood and vibrant mint green draw the eye, whilst the white surfaces reflect the light, illuminating every nook and cranny of this kitchen. This kitchen features products from Rotpunkt, innovators of modern kitchen design. Made with German engineering, a Rotpunkt Kitchen is the ultimate modern addition to your home. Rotpunkt Kitchens have timeless design and amazing functionality, they work for every purpose and are eco-friendly. Sourced from natural materials, a Rotpunkt kitchen uses 37% less timber, conserving natural forests and being more environmentally conscious.
Prefer a homely and traditional feel? Classic kitchens are warm, welcoming and filled with wood. Wood flooring, wood fixtures, wood furniture – you name it! You can bring a rustic feel to your urban home with a classic kitchen. Subtle colours and beautiful finishes, Classic kitchens are for taking it back to the basics with a definitive look and feel.
With stated handles for cupboards, Classic kitchens are effortlessly timeless. They convey an elegant but relaxing nature. Giving off countryside vibes, natural elements convey a British countryside feel. The wood featured in a classic kitchen can range between oaks and walnut, creating a warmth and original feel to your home. Soft English heritage colours add a certain mood to your home, softening the light making it cosier.
Any kitchen planner will tell you that the meeting point between traditional and modern design, is a Shaker kitchen. They have a distinctive style and innovative feel. Shakers are fresh, mixing different colour tones with stylish wood and vinyl. The most important feature of a Shaker kitchen is functionality – every feature needs to serve a purpose in the kitchen. Paired with stylish and unique furniture, a Shaker kitchen is an ideal addition to any home.
The ultimate marriage between Classic and Modern kitchens, this Shaker kitchen has deep colour tones with copper emphasis features. All the fittings and fixtures blur the line of modern and tradition, with a Classic look but modern colour vibe. Unique furniture and design make Shaker Kitchens perfect for the middle ground in kitchen design. Minimal but beautifully dressed. Traditional but bold and modern at the same time. Storage solutions are part of the functionality of Shaker kitchens, but don’t detour from conveying yours as a luxury kitchen.
Whatever you choose for your new kitchen, be it Modern, Classic or Shaker – pick whatever suits you. Taste is, and always will be, subjective – it’s down to you.
Ways Green Preppers Are Trying to Protect their Privacy
Environmental activists are not given the admiration that they deserve. A recent poll by Gallup found that a whopping 32% of Americans still doubt the existence of global warming. The government’s attitude is even worse.
Many global warming activists and green preppers have raised the alarm bell on climate change over the past few years. Government officials have taken notice and begun tracking their activity online. Even former National Guard officers have admitted that green preppers and climate activists are being targeted for terrorist watchlists.
Of course, the extent of their surveillance depends on the context of activism. People that make benign claims about climate change are unlikely to end up on a watchlist, although it is possible if they make allusions to their disdain of the government. However, even the most pacifistic and well intentioned environmental activists may unwittingly trigger some algorithm and be on the wrong side of a criminal investigation.
How could something like this happen? Here are some possibilities:
- They could share a post on social media from a climate extremist group or another individual on the climate watchlist.
- They could overly politicize their social media content, such as being highly critical of the president.
- They could use figures of speech that may be misinterpreted as threats.
- They might praise the goals of a climate change extremist organization that as previously resorted to violence, even if they don’t condone the actual means.
Preppers and environmental activists must do everything in their power to protect their privacy. Failing to do so could cost them their reputation, future career opportunities or even their freedom. Here are some ways that they are contacting themselves.
Living Off the Grid and Only Venturing to Civilization for Online Use
The more digital footprints you leave behind, the greater attention you draw. People that hold controversial views on environmentalism or doomsday prepping must minimize their digital paper trail.
Living off the grid is probably the best way to protect your privacy. You can make occasional trips to town to use the Wi-Fi and stock up on supplies.
Know the Surveillance Policies of Public Wi-Fi Providers
Using Wi-Fi away from your home can be a good way to protect your privacy.However, choosing the right public Wi-Fi providers is going to be very important.
Keep in mind that some corporate coffee shops such a Starbucks can store tapes for up to 60 days. Mom and pop businesses don’t have the technology nor the interest to store them that long. They generally store tips for only 24 hours and delete them afterwards. This gives you a good window of opportunity to post your thoughts on climate change without being detected.
Always use a VPN with a No Logging Policy
Using a VPN is one of the best ways to protect your online privacy. However, some of these providers do a much better job than others. What is a VPN and what should you look for when choosing one? Here are some things to look for when making a selection:
- Make sure they are based in a country that has strict laws on protecting user privacy. VPNs that are based out of Switzerland, Panama for the British Virgin Islands are always good bets.
- Look for VPN that has a strict no logging policy. Some VPNs will actually track the websites that you visit, which almost entirely defeats the purpose. Most obviously much better than this, but many also track Your connections and logging data. You want to use a VPN that doesn’t keep any logs at all.
- Try to choose a VPN that has an Internet kill switch. This means that all content will stop serving if your VPN connection drops, which prevents your personal data from leaking out of the VPN tunnel.
You will be much safer if you use a high-quality VPN consistently, especially if you have controversial views on climate related issues or doomsday prepping.