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Regurgitated renewables report under fire

The renewable energy industry has criticised a report by consultancy firm AF Consult that claims UK emissions targets will be met more efficiently without the use of renewable technologies.

The report, called Powerful Targets: Exploring the relative cost of meeting decarbonisation and renewables targets in the British power sector, appears to be a reworking of a report by another consultancy firm – KPMG – last year. After KPMG’s preliminary findings were slammed by the industry, it refused to release the full report.



The renewable energy industry has criticised a report by consultancy firm AF Consult that claims UK emissions targets will be met more efficiently without the use of renewable technologies.

The report, called Powerful Targets: Exploring the relative cost of meeting decarbonisation and renewables targets in the British power sector, appears to be a reworking of a report by another consultancy firm – KPMG – last year. After KPMG’s preliminary findings were slammed by the industry, it refused to release the full report.

The assumptions and parameters used in the model produced large swings in the financial outcomes”, the company said in a brief statement.

To avoid any misinterpretation, we decided not to publish any findings.”

But, following on from KPMG’s research, Swedish consulting company AF Consult told the Sunday Times that it was going to release the report this week. National Wind Watch has republished the article on its website.

Produced from the dying embers of KPMG’s Thinking About the Affordable report, unsurprisingly, the regurgitated version has received considerable disapproval from renewable energy advocates.

RenewableUK’s director of policy, Gordon Edge, said, “Bringing this wilfully narrow report back from the dead fails to bring anything worthwhile to the current energy debate.

KPMG has been wise to distance itself from the study and its findings as the extremely simplistic approach it uses bears little relation to reality, simply translating a set of assumptions into a particular conclusion.”

The report highlights three scenarios. The first looks at what would happen without any carbon reduction targets; the second examines a situation that accounts for these targets; and the third includes carbon reduction targets with the added requirement of meeting renewable electricity generation targets.

AF Consult concludes that scenario three will be the most costly, and because scenario one is deemed inappropriate in the push for a low-carbon economy, that leaves scenario two, which is mainly driven by gas and nuclear, and the scenario touted as the UK’s best option.

But Matthias Fripp, NextEra Energy Resources research fellow in renewable energy at Oxford University’s Environmental Change Institute, said that the report’s methodology was flawed.

It may be more useful to look at the AF Consult report as a presentation of two competing visions for the future of the power system: one based almost entirely on nuclear power, and one where about 30% of the electricity comes from wind instead of nuclear power”, he said.

The rest of the power system is pretty similar between the two cases.

AF Consult happens to have assumed that nuclear power will cost less than wind power, but the opposite could well be true.

It would be risky to simply assume we should do the whole job with nuclear power and then shut out renewables on that basis.”

Meanwhile, Gaynor Hartnell, chief executive of the Renewable Energy Association, said that the AF Consult had completely missed the point with its report.

It is not just a question of finding the cheapest way to save carbon”, she said. “A secure energy future is one where the fuels don’t run out, and nor do the places to store their waste.

Do we really want to remain tied to unstable political regimes, or to the end of a pipeline that is tapped into by many energy-hungry economies before it reaches us? Renewable energy solves these problems, and brings many other advantages.”

So far, AF Consult are yet to comment or officially release anything related to the report, which makes us question whether it too, like KPMG, is about to sheepishly retract its ill-informed findings.

Blue & Green Tomorrow, and countless others, including the vast majority of individuals that make up the UK Government, recognise the important role that renewables have to play in our future energy mix.

If you believe renewable energy offers the most stable future, you can lend your support by championing sustainable investment in clean energy. Ask your IFA how to do this, or fill in our online form and we’ll connect you to a specialist ethical adviser.

You can personally make the move to green energy right now by contacting Good Energy, the UK’s only 100% renewable electricity supplier.

Related links:

Onshore wind development is an opportunity we can’t afford to miss

Carbon Plan outlines ‘sensible’ steps to reduce emissions

The real cost of renewable energy

Picture source: Nick Engelfried


4 Common Items That Can be Reused Again and Again



reuse reduce recycle plastic bottles etc
Shutterstock Licensed Photo - By Vanatchanan |

As a society we are getting much better at taking our obligations to the world and environment around us more seriously. This is undoubtedly a good thing! The effects of climate change are beginning to manifest across the world, and this is turning the issue from an abstract threat into a very real danger. Trying to introduce some greener, more eco-friendly practices into your life isn’t just a great way of doing something beneficial for society and the world around you. It is a wonderful way of engaging positively with the world and carries with it numerous psychological benefits.

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Being a greener, more ecologically friendly person doesn’t require any dramatic life changes. Breaking or making a few small habits is all it takes to make your life a greener one. In this article we look at one of the easiest, yet most effective green practices to get into: reusing everyday items.

Jars and Containers

Glass and metal are widely recycled, and recycling is a good thing! However, consider whether any containers you buy, whether it’s a tub of ice cream or a jar of coffee, can be washed out and reused for something else. Mason jars, for example, can be used to store homemade pasta sauce and can be washed for future use. Once you start thinking about it, you will find endless opportunities to reuse your old containers.

Soda Bottles

An ice-cold soda is a wonderful treat on a hot day, but buying soda can get expensive, and the manufacturing and distribution of the drinks themselves isn’t great for the environment. However, by holding on to your old soda bottles and repurposing them as water bottles, you can save money on drinks, or use them to measure out water for your garden.

Plastic Bags

Most of the time groceries come in paper bags, which are better for the environment than the plastic alternatives, but they are less durable and thus harder to reuse. Whenever the store places your items in a plastic bag, hang onto it so you can reuse the bags again. If you want to take it one step further, consider looking into buying some personalized recycled bags. These bags are designed to last for a long time and are made of recycled materials. They look striking and unique, they’ll turn heads, and maybe even attitudes!


If you’re a keen gardener, then you will already probably know how to reseed your plants in order to ensure a fresh crop after each plant’s lifecycle. If you have space in your garden, or haven’t yet tried your hand at gardening, then consider planting a small vegetable plot. Growing your own veggies means that you’ll be helping to cut back on the emissions generated by their transport and production. The best part about growing your own food in this way is that, by harvesting properly and saving the seeds, you can be set up with fresh vegetables for life!

Reusing and recycling common household items is an easy way to make your world a little bit greener. Once you start looking for these opportunities you’ll realize that they’re everywhere!

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These 5 Green Office Mistakes Are Costing You Money




eco-friendly green offices
Shutterstock Licensed Photo - By Stokkete |

The sudden interest in green business is very encouraging. According to recent reports, 42% of all companies have rated sustainability as an important element of their business. Unfortunately, the focus on sustainability will only last if companies can find ways to use it to boost their ROI.

Many businesses get so caught up in being socially conscious that they hope the financial aspect of it takes care of itself. The good news is that there are plenty of ways to go green and boost your net income at the same time.

Here are some important mistakes that you will want to avoid.

Only implementing sustainability on micro-scale

The biggest reason that brands are going green is to improve their optics with their customers. Too many businesses are making very minor changes, such as processing paperwork online and calling themselves green.

Customers have become wary of these types of companies. If you want to earn their business, you are going to need to go all the way. Bring in a green business consultant and make every feasible change to demonstrate that you are a green organization from top to bottom.

Not prioritizing investments by long-term ROI

It isn’t realistic to build an entirely green organization overnight. You will need to allocate your capital wisely.

Before investing in any green assets or services, you should always conduct a long-term cost benefit analysis. The initial investment for some green services may be over $20,000. If they don’t shave your cost by at least $3,000 a year, they probably aren’t worth the investment.

Determine which green investments will have the best pay off over the next 10 years. Make these investments before anything else. Then compare your options within each of those categories.

Implementing green changes without a plan

Effective, long-term planning is the key to business success. This principle needs to be applied to green organizations as well.

Before implementing a green strategy, you must answer the following questions:

  • How will I communicate my green business philosophy to my customers?
  • How will running a green business affect my revenue stream?
  • How will adopting green business strategies change my monthly expenses? Will they increase or decrease them?
  • How will my company finance green upgrades and other investments?

The biggest mistake that too many green businesses make is being overly optimistic with these forecasts. Take the time to collect objective data and make your decisions accordingly. This will help you run a much more profitable green business.

Not considering the benefits of green printing

Too many companies believe that going paperless is the only way to run a green organization. Unfortunately, going 100% paperless it’s not feasible for most companies.

Rather than aim for an unrealistic goal, consider the option of using a more environmentally friendly printer. It won’t be perfect, but it will be better than the alternative.

According to experts from Doranix, environmental printers have several benefits:

  • They can process paper that has been completely recycled.
  • They consume less energy than traditional printers.
  • They use ink that is more environmentally friendly.

You want to take a look at different green printers and compare them. You’ll find that some will meet your needs as a green business.

Poorly communicating your green business strategy to customers

Brand positioning doesn’t happen on its own. If you want to run a successful green business, you must communicate your message to customers as clearly as possible. You must also avoid the appearance that you are patronizing them.

The best approach is to be clear when you were first making the change. I’ll make an announcement about your company‘s commitment to sustainability.

You also want to reinforce this message overtime by using green labels on all of your products. You don’t have to be blatant with your messaging at this stage. Simply provide a small, daily reminder on your products and invoices.

Finally, it is a good idea to participate in green business seminars and other events. If your community has a local Green Chamber of Commerce, you should consider joining as well.

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