Sustainable design, be it fashion, home décor, packaging, electronics or anything else, has many guises. There is the unapologetically crunchy: the steampunk-esque hacked tech, upcycled furniture or refashioned clothes that wear their hearts on their sleeves. Then there is efficient design: gadgets that are streamlined to be transported more easily or to have a longer battery life, multipurpose furniture or harder-working clothes. There is also simply transposing ‘traditional’ materials or supply chains for those using renewable or recycled materials, with no-one being able to tell the difference.
Then there is the designer’s design: produced ethically and with a clear environmental or social message, and, importantly, boasting a striking visual aesthetic. Think Anya Hindmarch’s ‘I’m Not a Plastic Bag’ (described by the BBC in 2007 as ‘the must-have bag of the season [that] costs a fiver’) or Katherine Hamnett’s slogan T-shirts (most recently calling to ‘Save the Bees – Sack Paterson’).
Swedish fashion brand Uniforms for the Dedicated has recently joined this club with its Rag Bag, a strong biodegradable plastic carrier bag that carries the message ‘Buy Something New’ on one side and, when turned inside out, ‘Donate Something Old’, with the purpose of encouraging shoppers to donate an old garment for every new item they buy. The bag is pre-addressed and postage pre-paid, making it as easy as possible for consumers to divert both old clothes and carrier bags from landfill. With a bold monochrome design reminiscent of Katherine Hamnett’s tees, there’s no hint of hippyishness but its environmental message is strong.
Another design house, Hu2 Design, was founded by designer Antoine Tesquier, because he wanted to “create a sustainable brand that promoted ‘better living’ through protection of the environment”, explains Hu2 Design’s community manager Jackie Attwood, who adds that prior to Hu2 Design’s birth, Tesquier had once floated down a river in London dressed as polar bear to raise awareness for climate change. “In light of this, it was pretty natural when he started the brand that his art and designs were innovative and sustainable eco-products, that have messages that inspired positive changes for our planet,” she notes.
Among ethically produced typographic wall decals, art prints and T-shirts – with more fashion on the way – are light switch stickers designed to encourage people to turn off the light as they leave a room. The eco-reminders feature clear visual messages, including CO2-emitting power stations, polar bears balanced on melting ice caps and convoluted hamster wheels, to remind users of how much goes into the flicking of a switch. The products are aimed specifically university students and staff, with Hu2 Design partnering with USA-based Green Impact Campaign, a non-profit that brings student volunteers and small businesses together to reduce carbon emissions, on the project.
“We targeted universities, as we thought it would be an amazing place to provide eco-reminders. If these students begin to think about the environment and CO2 naturally in everyday life, they will as they start their future teaching and their businesses,” explains Attwood.
“This is also a place where they meet the older generations, the experts and scientists, that have probably seen climate change happen. Together the two can create the sustainable solutions for problems that affect us all; not just see it as something that is happening, but aim to resolve it too.
“The younger age group also have the power to influence and inspire each other quickly around the world – they’re the social media generation. They respond well to eco-reminders – it’s not a textbook or a lecture, it’s just a picture that just makes you think ‘Oh yeah!’ *flick*.”
The idea of ‘just a picture’ spreading a socially conscious message is key for Do the Green Thing, with the motto ‘Creativity v Climate Change’. In addition to films and podcasts, the organisation invites designers, illustrators, artists and photographers to submit a design for a weekly poster release, sold to raise funds for Do the Green Thing. Using aesthetics to promote environmental causes such as eating less meat and taking fewer flights, the posters are intended to be framed and displayed.
So can design change the world? According to Antoine Tesquier: “Design can certainly help us to reach a better level of comfort, but it is people who change the world. Now, can design change people’s mind?”
Milton Gleser, designer of the iconic ‘I ♥ NY’ logo, hopes so. He has launched a new campaign to raise awareness of climate change using a simple green and black badge design and the message ‘It’s Not Warming, It’s Dying.’ The slogan has been criticised – largely because it is the human race, rather than the planet, that is in grave danger from climate change – but the simplicity of the design itself has generally been praised. Time will tell if it will change people’s minds in the same way that New York won people’s hearts.
Morwenna Kearns is a freelance writer, online editor and PR and social media manager for businesses and organisations running the sustainability and ethical gamut, from fashion to food to filmmaking. She also works within the visual communications sector. Morwenna can be found tweeting as @morwennakearns, blogging about ethical fashion and beauty at GreenGlitter.co.uk and editing environmental business news at SustainableReview.net.
Like our Facebook Page
Emerging Research In Seagrass Restoration: What Does The Future Hold?
Sustainable Bites: How To Make Your Diet Eco-Friendly
Coffee Farms & Cloud Forests: Colombia’s New Eco Initiatives
Electric Cars: Are They Worth The Switch?
Maximizing the Efficiency of Deliveries: Strategies for Sustainable Businesses
The Rise of Sustainable Cloud Computing
Navigating Towards A Greener Future: Sustainable Practices In Maritime
5 Reasons That Diamonds Can Be Excellent Green Investments
Why Should We Invest in Eco-Friendly Homes?
Eco- Friendly Homes Integrating Environmental Consciousness into Modern Real Estate
The Future of Sustainability In The Logistics Industry
Can Eco-Friendly Businesses Embrace VPNs to Bolster Cybersecurity?
Doubt No More: Electric Vehicle Charging Dynamic Load Balancing Is The Answer
Fun Activities That Will Help Kids Appreciate Nature More
Eight Different Eco-Friendly Developments in the Food Industry
UK Lags EU in Installing Heat Pumps to Slow Climate Change
5 Key Areas to Look at When It Comes to Business Sustainability
Addressing Leadership Challenges in Green Entrepreneurship
Holding Eco-Friendly Coins is Greener and More Profitable
5 Reasons That Diamonds Can Be Excellent Green Investments
- Features2 months ago
What is the Eco-Friendliest Option to Wash Your Dishes?
- Environment7 months ago
6 Home Improvements You Can Make to Help the Environment
- Environment11 months ago
How to Ensure Your Home’s Eco-Friendly During Construction?
- Business10 months ago
The Pulp & Paper Industry is Reaching its Sustainability Goals