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First Crowdfunder, now Crowdcube?



Some of our most observant readers will have spotted that we ran a Crowdfunder campaign in October last year (supported by many – thank you) and now we are running a Crowdcube campaign. Our founder Simon Leadbetter explains why.

Ubrew blazed the trail on this one-two punch of crowd rewards (a transaction) followed by a crowd equity round (shares) and we flatter them through imitation.

Like many early-stage business we sometimes rely on commitments of big corporation. Put simply we were let down by one and suffered a small cash flow crisis in September. But then our incredible and awesome readers, i.e. you, pulled us through and we’re firing on all cylinders again. Crowdfunder offered us and our readers a quick and simple way to keep going. Group hug.

But here’s the rub. We can fund steady organic growth from internal cash flow. After all, it got us to 516,000 readers and nearly £100k revenue in 2014. But our ambition for sustainability is far greater than that. We’ve long and publicly discussed offering our readers a stake in Blue & Green.

Enter Crowdcube, stage right. It took us four months longer than originally planned but we made ourselves investment ready. That meant looking at where the sustainable money was and how we could be different from the many ‘me-too‘ green and greenwash websites – our USP. We found our model in the original plans we had for the business back in 2010.

Crowdcube’s due diligence is tough but fair, and they greenlit our pitch on Saturday.

You can watch our pitch and request our business plan on Crowdcube. Please #investaware. Investments of this nature carry risks to your capital as well as potential rewards. Please read Crowdcube’s risk warning and disclaimer before deciding to invest.

We’re live on Crowdcube. To own a share in our tomorrow, click here.

Simon Leadbetter is the founder and publisher of Blue & Green Tomorrow. He has held senior roles at Northcliffe, The Daily Telegraph, Santander, Barclaycard, AXA, Prudential and Fidelity. In 2004, he founded a marketing agency that worked amongst others with The Guardian, Vodafone, E.On and Liverpool Victoria. He sold this agency in 2006 and as Chief Marketing Officer for two VC-backed start-ups launched the online platform Cleantech Intelligence (which underpinned the The Guardian’s Cleantech 100) and StrategyEye Cleantech. Most recently, he was Marketing Director of Emap, the UK’s largest B2B publisher, and the founder of Blue & Green Communications Limited.

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