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ESG Product Set Continues To Grow In Size & Complexity According To bfinance Market Intelligence



Conclusions Drawn from latest Market Intelligence paper ‘ESG Scrutiny: Lessons from Manager Selection’

Environmental, social and governance considerations continue to rise strongly in importance among investors with ESG criteria increasingly being used across all asset classes, not just public equity. Diversity of demand, with a huge variety in investors’ interpretations of ESG, makes standardisation difficult and suggests a bespoke approach to manager selection will yield the best results.

Overall, the universe of products and strategies is shifting away from negative screens towards bottom-up factor integration and active engagement, yet each of these can take many forms and exclusions remain vital for many institutions.

The number of ESG offerings continues to rise and the marketing has become more sophisticated but it’s increasingly important to distinguish between box ticking and substance.

These are the key conclusions revealed in bfinance’s latest Market Intelligence paper “ESG Scrutiny: Lessons from Manager Selection”.

The paper draws on insights from five recent customised manager searches in public and private markets, with detailed case studies on a Private Debt selection exercise for the UK Environment Agency Pension Fund and a Public Equity search for a European family office: two asset classes which sit at opposite ends of the spectrum in terms of the extent to which ESG has become embedded and marketed.


  • When rating or scoring managers on ESG, an approach that is specific to the individual investor can significantly increase the universe of providers from which that investor can choose
  • Culture, attitude and internal conflicts of interest can outweigh formal processes in relation to ESG factors. Avoid giving excessive weight to signs of commitment that may be superficial, which may include being a signatory to relevant bodies
  • Universe of products and strategies expands, shifts away from exclusions and screens towards bottom-up factor integration and active engagement
  • Increasingly, ESG-focused investors are making it a priority to move beyond equity and integrate relevant factors into their fixed income and alternative investments
  • ESG integration should not, in theory, involve increased fees, however, the frequent need for customisation can add an extra layer of cost to ESG investment

Certainly there is a growing importance and continuing evolution in sustainable investment. What started as socially responsible investing, screening out ‘sin stocks’, such as tobacco and gambling, has evolved with deeper integration of ESG risks and opportunities into investment analysis, thematic ESG investing focusing on areas such as climate change and water scarcity, and impact investing, where the intention is to generate a beneficial social or environmental impact alongside financial return.

Bespoke approach to ESG significantly broadens universe of providers

Investors approach ESG from a variety of perspectives. Some have an ethical stance, others approach the subject from a pure risk management perspective. A number of investors may desire a high degree of activism, others do not. A significant portion of ESG-orientated investors are open to working with managers that are still refining their responsible investment approach, while others require strongly institutionalised processes.

Several European pension funds will only accept managers that are signatories to the Principles for Responsible Investment (PRI), however this can significantly reduce the number of managers in any particular search. Given these variations, generic ratings on the quality of a manager’s ESG practices do not map out easily so when scoring managers on ESG, an approach that is specific to the individual investor can significantly increase the universe of providers.

Investors are willing to be flexible when incorporating ESG into private markets

A good example is bfinance’s private debt manager search for the UK Environment Agency Pension Fund (EAPF). The fund was realistic, recognising that the typical sector mix in private debt limits how material ESG issues are in many cases and that the industry is generally at a fairly early stage on ESG integration. With this in view, bfinance allocated basic ESG indicators a relatively low weighting and implemented a scoring system that would not preclude managers without these blunt indicators from progressing and also took account of managers’ culture and practices. The winning debt manager, it is worth noting, was not rated by any of the large investment consultants and the manager was not a PRI signatory, although they indicated their intention to become one.

Universe of products and strategies shifts towards bottom-up ESG integration

This trend was clear from the searches that form the basis for the analysis in this paper and a good example was the Public Equity search for a major European family office.

Going beyond exclusion and basic categorisation, deeper quantitative analysis and qualitative analysis revealed multiple dimensions of ESG integration and managers can be roughly categorised as having a simple or more complex approach across a range of criteria.

Examples include whether research and inputs are external or are internally generated and proprietary, whether initial decision making is based on a straightforward overlay screen rather than being embodied in multiple dimensions, and whether the manager has generalists or specialist ESG personnel.

However, screening and negative exclusions are not going away any time soon. In the case of global equities, bfinance does not view exclusion lists as being necessarily detrimental to effective portfolio construction relative to a standard global equity benchmark, yet this may not be the case in other geographies or asset classes, e.g. a Canadian equity mandate that excluded oil-related stocks would not have access to around a quarter of the market. One particular area of growth within screening is the rise of Sharia-compliant strategies for listed equity. Further insight into this niche market can be found in the bfinance Market Intelligence white paper, DNA of a Manager Search: Global Sharia Equities.

ESG-focused investors prioritise the move beyond equities to alternatives and fixed income

Increasingly, ESG-focused investors are making it a priority to move beyond equities and integrate relevant factors into their fixed income and alternative investments.

For example, there is a conviction among asset owners that ESG aspects are often more advanced in many private market investments. Investors in unlisted real estate and infrastructure, who will hold assets for many years in concentrated portfolios, will be more likely to focus on sustainability reputation, environmental risks, governance and social factors as part of their risk management. Indeed many of the strongest examples of thematic and impact investing lie in the unlisted sphere though investors can face difficulty in finding sufficient choice and availability of asset managers in relevant niches. In a search for a renewable infrastructure manager, the bfinance process secured a 200% increase on the longlist that would have been available for the client through their conventional process and one of the winning managers has never been rated by any consultant or responded to any RFP.

Among public bond managers, there is a nascent universe of ESG-branded strategies, mostly in the corporate bond space. This is particularly true in the case of corporate bonds in emerging markets where governance considerations can pose significantly greater risks. bfinance notes a rise in “thematic” public fixed income, particularly with the issuance of an increasing volume of “green bonds” used to fund environmentally friendly projects.

ESG integration should not, in theory, involve increased fees

ESG integration should not, in theory, involve increased fees. That being said the frequent need for customisation around ESG integration, even among investors that prefer pooled fund structures, can add an extra layer of cost to ESG investment. However, in the case of the private debt search, the fee range was competitive relative to other private debt searches and illustrates that incorporating ESG considerations should not involve higher fees. Quoted fees for global equity searches in 2016 show that the figures for the fees for the Public Equity ESG mandate were broadly in line with non-ESG averages. In both cases there was considerable scope for negotiation further down the process with the winning managers offering meaningful reductions versus initial quotes.

The number of ESG offerings continues to rise and the marketing has become more sophisticated but it’s increasingly challenging to distinguish between box ticking and substance

Kathryn Saklatvala, Global Content Director and report co-author, commented:

“Clearly investors are giving greater weight to ESG criteria, not only in equities but increasingly across all asset classes. Yet their needs and priorities are very different, leading to greater fragmentation of the sustainable investing industry even as it grows. The number of ESG offerings continues to rise and the marketing has become more sophisticated but it’s increasingly challenging to distinguish between box ticking and substance. There is a need in manager searches to dig beneath increasingly sophisticated window dressing to assess actual practices.”

Niels Bodenheim, Director of Private Markets, commented:

“In searches such as the one we conducted for the Environmental Agency Pension Fund, we allocated a relatively low weighting to basic ESG indicators in the initial assessment and implemented an approach that would not preclude managers without these blunt indicators from progressing to the later stages of the process, where ESG considerations came to the fore.

One manager in the final ten in the Environment Agency Pension Fund’s private debt search claimed to be very focused on ESG. They are members of many relevant organisations including PRI, they have a dedicated impact team and they are scored highly on this issue by other consultants. But when you dig into the role that the team plays in the process you get a different picture. You also need to hear from a range of people: if the ESG person comes and presents then of course you will hear that ESG is fundamental. You need to question the people that are doing the transactions day to day. You also need to hear from the people who do the monitoring. The approach to work-out – how the manager treats distressed situations – is very important with private debt and very much has an ESG dimension: is it consistent with ESG principles, i.e. not fee-generative but really involving working with the companies to make sure sustainability and governance aspects are high priority?”

Joey Alcock, Senior Associate, Public Markets Advisory team, commented:

“While there are clearly a myriad of different reasons driving this heightened interest from asset owners in ESG-integrated investment approaches over recent years, we strongly emphasise that the assessment of a manager’s ability to generate performance should still remain front and centre for trustees. Investment management is an expensive service and regardless of capabilities around ESG, retaining a manager delivering persistently mediocre performance is not in the net interests of beneficiaries. As the universe of managers offering active ESG-integrated equity strategies continues to expand, the challenge to identify those which will deliver on both dimensions becomes increasingly complex.”

For investors taking their first steps into ESG-integrated investing, it doesn’t hurt to navel-gaze a while beforehand so as to ensure that all objectives being targeted (including non-return/risk related objectives) can be achieved consistently with one another. For example, it is arguably difficult to reconcile a desire to effect positive change at ESG-challenged companies through engagement with the systematic screening of such companies from the portfolio via an exclusion list. Equally important is the need to clearly articulate these objectives to your asset consultant and potential investment managers so expectations are clear up front.”


How Going Green Can Save A Company Money



going green can save company money
Shutterstock Licensed Photot - By GOLFX

What is going green?

Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.

The first step in going green

There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.

Making needed changes within the company

After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.

Reducing the common paper waste

paper waste

Shutterstock Licensed Photo – By Yury Zap

Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.

Make money by spreading the word

Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.

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Report: Green, Ethical and Socially Responsible Finance



“The level of influence that ethical considerations have over consumer selection of financial services products and services is minimal, however, this is beginning to change. Younger consumers are more willing to pay extra for products provided by socially responsible companies.” Jessica Morley, Mintel’s Financial Services Analyst.

Consumer awareness of the impact consumerism has on society and the planet is increasing. In addition, the link between doing good and feeling good has never been clearer. Just 19% of people claim to not participate in any socially responsible activities.

As a result, the level of attention that people pay to the green and ethical claims made by products and providers is also increasing, meaning that such considerations play a greater role in the purchasing decision making process.

However, this is less true in the context of financial services, where people are much more concerned about the performance of a product rather than green and ethical factors. This is not to say, however, that they are not interested in the behaviour of financial service providers or in gaining more information about how firms behave responsibly.

This report focuses on why these consumer attitudes towards financial services providers exist and how they are changing. This includes examination of the wider economy and the current structure of the financial services sector.

Mintel’s exclusive consumer research looks at consumer participation in socially responsible activities, trust in the behaviour of financial services companies and attitudes towards green, ethical and socially responsible financial services products and providers. The report also considers consumer attitudes towards the social responsibilities of financial services firms and the green, ethical and socially responsible nature of new entrants.

There are some elements missing from this report, such as conducting socially responsible finance with OTC trading. We will cover these other topics in more detail in the future. You can research about Ameritrade if you want to know more ..

By this report today: call: 0203 416 4502 | email: iainooson[at]

Report contents:

What you need to know
Report definition
The market
Ethical financial services providers: A question of culture
Investment power
Consumers need convincing
The transformative potential of innovation
Consumers can demand change
The consumer
For financial products, performance is more important than principle
Competition from technology companies
Financial services firms perceived to be some of the least socially responsible
Repaying the social debt
Consumer trust is built on evidence
What we think
Creating a more inclusive economy
The facts
The implications
Payments innovation helps fundraising go digital
The facts
The implications
The social debt of the financial crisis
The facts
The implications
Ethical financial services providers: A question of culture
Investment power
Consumers need convincing
The transformative potential of innovation
Consumers can demand change
An ethical economy
An ethical financial sector
Ethical financial services providers
The role of investing
The change potential of pensions
The role of trust
Greater transparency informs decisions
Learning from past mistakes
The role of innovation
Payments innovation: Improving financial inclusion
Competition from new entrants
The power of new money
The role of the consumer
Consumers empowered to make a change
Aligning products with self
For financial products, performance is more important than ethics
Financial services firms perceived to be some of the least socially responsible
Competition from technology companies
Repaying the social debt
Consumer trust is built on evidence
Overall trust levels are high
Payments innovation can boost charitable donations
Consumer engagement in socially responsible activities is high
Healthier finances make it easier to go green
37% unable to identify socially responsible companies
Building societies seen to be more responsible than banks….
….whilst short-term loan companies are at the bottom of the pile
Overall trust levels are high
Tax avoidance remains a major concern
The divestment movement
Nationwide significantly more trusted
Trust levels remain high
For financial products, performance is more important than principle
Socially conscious consumers are more concerned
Strategy reports provide little insight for consumers
Lack of clarity regarding corporate culture causes concern
Consumers want more information
The social debt of the financial crisis
For consumers, financial services firms play larger economic role
Promoting financial responsibility
Consumer trust is built on evidence
The alternative opportunity
The target customer

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