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Economy

Pokémon Go To Promote Sustainable Development

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pokemon go by Paintimpact via flickr

Niantic and The Pokémon Company International are to Partner with Project Everyone and The Global Goals campaign to add 17 PokéStops, one for each Global Goal, in Davos during the World Economic Forum.

During the World Economic Forum, 17 locations in Davos – one for each Global Goal – will be added to Pokémon GO as PokéStops and a Gym to remind attendees of the importance of the Global Goals

In September 2015, 193 world leaders agreed to 17 Global Goals for Sustainable Development, which set out to end all forms of poverty, fight inequalities and tackle climate change by 2030.

Critical to the success of Global Goals is ensuring they are well known around the Globe and that world leaders stick to the plan.

There will be three elements to the collaboration to promote the Global Goals and to ensure they remain top priority amongst Davos attendees:

• 17 all-new Pokémon GO PokéStops are being created, one for each of the 17 Global Goals. PokéStops are real world locations that you interact with by spinning its Photo Disc to get valuable in-game items added to your inventory.

• The Congress Centre will be turned into a Gym. Gyms are special points of interest where the three teams in the game (Team Mystic, Team Instinct or Team Valor) train and ultimately battle in order to capture the Gym.

• From Spring 2017, additional in-game content will become available to continue to promote the importance of The Global Goals campaign.

Richard Curtis, film maker, UN SDG Advocate and founder of Project Everyone said:

“I believe we can be the generation to see the fantastic ambitions of the Global Goals achieved. But in order to achieve this it will require awareness, multi-sector actions and unusual and lively partnerships. This partnership with Niantic & The Pokémon Company International with the massively popular game, Pokémon GO, is a great way of making sure the Goals are front of mind with the Davos attendees, who are such an important constituency in delivering on the promise of the Goals. And it’s excellent to be able to report back home on a partnership my sons all understand and are excited by – their generation is also so crucial to the achievement of the SDGs.”

John Hanke, founder of Niantic, the publisher and developer of Pokémon GO said: “We’ve always wanted both Niantic and Pokémon GO to be a force for good in the world. We are extremely proud to partner with the Global Goals campaign to help remind people of how critically important the Goals are while hopefully keeping the world’s leaders focused on delivering on them.”

Tsunekazu Ishihara, president of The Pokémon Company said: “With Pokémon GO, the world is our playground. And when the world is your playground, you want it to be as beautiful and safe as possible. That’s why we’re delighted to play a part in driving the awareness of the Global Goals.”

David Nabarro, Special Adviser to the UN Secretary General on Sustainable Development and Climate Change: “It’s brilliant to see Pokémon GO joining the fight to achieve a sustainable world by 2030 and taking the game to Davos. Business and finance are the change agents that will spur innovation, unleash investments and see the SDGs achieved.”

David Jones, founder of You & Mr Jones said: “Our company’s passion for social and environmental causes brought us into contact with the Project Everyone team. As an early investor in Niantic, it was a natural fit to bring them on board for this Pokémon GO activation during the World Economic Forum in Davos.”
The full list of new locations in Davos is as follows:

1 Pokémon Global Goals gym:

Location: Davos Kongress Center

Address: Davos Dorf, 7260 Davos, Switzerland

17 Davos Pokéstops:

Goal 1 – No Poverty

Location: Davos Dorf, Train Station

Address: Davos Dorf, 7260 Davos, Switzerland

Goal 2 – Zero Hunger

Location: World Food Programme Tent (temporary location for Davos)

Address: Promenade 139, 7260 Davos, Switzerland

Goal 3 – Good Health and Well Being

Location: Schatzalp Hotel, Davos

Address: Schatzalp, CH-7270 Davos Platz, Switzerland

Goal 4 – Quality Education

Location: Ameron Hotel (Lobby)

Address: Scalettastrasse 22, 7270 Davos

Goal 5 – Gender Equality

Location: The Female Quotient

Address: Panorama Hotel, Promenade 80, 7260 Davos, Switzerland

Goal 6 – Clean Water and Sanitation

Location: Steigenberger Grandhotel Belvédère

Address: Promenade 89, 7270 Davos Platz, Switzerland

Goal 7 – Affordable and Clean Energy

Location: Davos Platz, Train Station

Address: Davos Platz, Train Station, 7270 Davos, Switzerland

Goal 8 – Decent Work and Economic Growth

Location: Ice House (temporary structure)

Address: Promenade 83, 7270 Davos Platz, Switzerland

Goal 9 – Industry, Innovation and Infrastructure

Location: Cabanna Club

Address: Promenade 63, 7270 Davos, Switzerland

Goal 10 – Reduced Inequalities

Location: A day in the life of a refugee

Address: Hilton Garden Inn, Promenade 103, 7270 Davos, Switzerland

Goal 11 – Sustainable Cities and Communities

Location: Official Shuttle Hub near Kongresszentrum Registration

Address: Kongresszentrum, Talstrasse 49a, 7270 Davos Platz, Switzerland

Goal 12 – Responsible Consumption and Production

Location: Kaffeeklatsch

Address: Promenade 72, 7270 Davos Platz, Switzerland

Goal 13 – Climate Action

Location: Access Tunnel (to the Kongresszentrum)

Address: Kongresszentrum, Talstrasse 49a, 7270 Davos Platz, Switzerland

Goal 14 – Life Below Water

Location: Bridge on Landwasser stream

Address: Davos Platz, Brämabüelstrasse 7, 7270 Davos Platz

Goal 15 – Life on Land

Location: Dorfseeli Park

Address: Talstrasse, 7260 Davos, Switzerland

Goal 16 – Peace Justice and Strong Institutions

Location: Kongress Hotel

Address: Promenade 94, 7270 Davos, Switzerland

Goal 17 – Partnerships for the Goals

Location: Hotel Seehof

Address: Promenade 159, 7260 Davos Dorf

For information about the Global Goals follow #globalgoals @theglobalgoals and visit www.globalgoals.org. www.project-everyone.org

Economy

How Going Green Can Save A Company Money

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going green can save company money
Shutterstock Licensed Photot - By GOLFX

What is going green?

Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.

The first step in going green

There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.

Making needed changes within the company

After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.

Reducing the common paper waste

paper waste

Shutterstock Licensed Photo – By Yury Zap

Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.

Make money by spreading the word

Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.

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Economy

Report: Green, Ethical and Socially Responsible Finance

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“The level of influence that ethical considerations have over consumer selection of financial services products and services is minimal, however, this is beginning to change. Younger consumers are more willing to pay extra for products provided by socially responsible companies.” Jessica Morley, Mintel’s Financial Services Analyst.

Consumer awareness of the impact consumerism has on society and the planet is increasing. In addition, the link between doing good and feeling good has never been clearer. Just 19% of people claim to not participate in any socially responsible activities.

As a result, the level of attention that people pay to the green and ethical claims made by products and providers is also increasing, meaning that such considerations play a greater role in the purchasing decision making process.

However, this is less true in the context of financial services, where people are much more concerned about the performance of a product rather than green and ethical factors. This is not to say, however, that they are not interested in the behaviour of financial service providers or in gaining more information about how firms behave responsibly.

This report focuses on why these consumer attitudes towards financial services providers exist and how they are changing. This includes examination of the wider economy and the current structure of the financial services sector.

Mintel’s exclusive consumer research looks at consumer participation in socially responsible activities, trust in the behaviour of financial services companies and attitudes towards green, ethical and socially responsible financial services products and providers. The report also considers consumer attitudes towards the social responsibilities of financial services firms and the green, ethical and socially responsible nature of new entrants.

There are some elements missing from this report, such as conducting socially responsible finance with OTC trading. We will cover these other topics in more detail in the future. You can research about Ameritrade if you want to know more ..

By this report today: call: 0203 416 4502 | email: iainooson[at]mintel.com

Report contents:

OVERVIEW
What you need to know
Report definition
EXECUTIVE SUMMARY
The market
Ethical financial services providers: A question of culture
Investment power
Consumers need convincing
The transformative potential of innovation
Consumers can demand change
The consumer
For financial products, performance is more important than principle
Competition from technology companies
Financial services firms perceived to be some of the least socially responsible
Repaying the social debt
Consumer trust is built on evidence
What we think
ISSUES AND INSIGHTS
Creating a more inclusive economy
The facts
The implications
Payments innovation helps fundraising go digital
The facts
The implications
The social debt of the financial crisis
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Ethical financial services providers: A question of culture
Investment power
Consumers need convincing
The transformative potential of innovation
Consumers can demand change
PUTTING FINANCIAL SERVICES IN AN ETHICAL CONTEXT
An ethical economy
An ethical financial sector
Ethical financial services providers
GREEN, ETHICAL AND SOCIALLY RESPONSIBLE ISSUES IN FINANCIAL SERVICES
The role of investing
Divestment
The change potential of pensions
The role of trust
Greater transparency informs decisions
Learning from past mistakes
The role of innovation
Payments innovation: Improving financial inclusion
Competition from new entrants
The power of new money
The role of the consumer
Consumers empowered to make a change
Aligning products with self
THE CONSUMER – WHAT YOU NEED TO KNOW
For financial products, performance is more important than ethics
Financial services firms perceived to be some of the least socially responsible
Competition from technology companies
Repaying the social debt
Consumer trust is built on evidence
Overall trust levels are high
THE ETHICAL CONSUMER – SOCIALLY RESPONSIBLE ACTIVITIES
Payments innovation can boost charitable donations
Consumer engagement in socially responsible activities is high
Healthier finances make it easier to go green
SOCIALLY RESPONSIBLE COMPANIES
37% unable to identify socially responsible companies
Building societies seen to be more responsible than banks….
….whilst short-term loan companies are at the bottom of the pile
CONSUMER TRUST IN THE BEHAVIOUR OF FINANCIAL SERVICES COMPANIES
Overall trust levels are high
Tax avoidance remains a major concern
The divestment movement
Nationwide significantly more trusted
Trust levels remain high
CONSUMER ATTITUDES TOWARDS GREEN AND ETHICAL FINANCIAL PRODUCTS
For financial products, performance is more important than principle
Socially conscious consumers are more concerned
CONSUMER ATTITUDES TOWARDS TRANSPARENCY
Strategy reports provide little insight for consumers
Lack of clarity regarding corporate culture causes concern
Consumers want more information
THE ROLE OF FINANCIAL SERVICES FIRMS IN SOCIETY
The social debt of the financial crisis
THE SOCIAL RESPONSIBILITIES OF FINANCIAL SERVICES FIRMS
For consumers, financial services firms play larger economic role
Promoting financial responsibility
CHALLENGER COMPANIES AND SOCIAL RESPONSIBILITY
Consumer trust is built on evidence
The alternative opportunity
The target customer

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