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Survey: wealthiest should donate 25% of money to good causes



The British public would like to see the wealthiest in society donate more to worthy causes, according to a new poll, with answers revealing Brits believe the rich should give away 25% of their money.

The survey, conducted by Populus for the Charities Aid Foundation, asked over 2,000 UK consumers about their views on philanthropy for the richest in our society. The results have been released to coincide with the Sunday Times Giving List, which reveals the UK’s top donors.

More than half of those questioned think that wealthy people should give away more than they do and believe that doing so could increase charitable donations across society. Some 62% stated that giving to charity by the more affluent sets a good example to others, while over two-fifths said the wealthy could help to increase giving by talking about causes more.

John Low, chief executive of the Charities Aid Foundation, said, “There is growing awareness of inequality around the world and it’s clear people believe the richest in society could help to address this problem by fiving significant proportions of their wealth away to help those less fortunate.”

The survey also revealed that the UK public would like to see a similar commitment to the Giving Pledge here. The Giving Pledge is spearheaded by Bill Gates and Warren Buffett, it asks wealthy individuals to commit to giving away at least 50% of their wealth to good causes either during their lifetime or in their will. Over 100 individuals have signed the pledge, including five Britons.

Low added, “We see so many incredible examples of generosity by the world’s wealthiest, and movements such as the Giving Pledge are leading the way in opening up the conversation and bringing giving and charitable organisations into the public eye.

“Driving a project like this forward in the UK could help more philanthropist feel comfortable speaking out about their work with charities, and help further grow giving and support among the wealthy and the public.”

Photo: James White via Flickr

Further reading:

British businesses urged to ‘show leadership in charity work and philanthropy’

Charity Bank first European bank to achieve B Corporation certification

Wildlife charity challenges Scottish windfarms

The Guide to Sustainable Philanthropy 2014