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TripAdvisor launches green initiative for sustainable travel



TripAdvisor, the world’s most popular travel website, has launched a new platform to help European travelers choose hotels and structures that are environmentally friendly and engage with sustainability, to make holidays greener.

The initiative, named TripAdvisor Green Leaders, has already reached around 6,000 eco-friendly hotels and B&Bs around the world and was first launched in the US last year.

The programme was developed following increasing demand from travellers to have green choices while on holiday, with 44% of European respondents of a survey declaring hotels do not give enough information on their sustainability practices.

Jenny Rushmore, director of responsible travel at TripAdvisor, said, “We know a lot of travellers in Europe want to be savvy about the eco-friendly choices they make on holiday but they don’t always know where to go to find that information.

“What makes TripAdvisor GreenLeaders so useful is that we are now providing travellers with an easy way to compare hotels’ green practices alongside the millions of reviews already on the site.

The Green Leaders programme has been developed with the Carbon Trust, the UK Green Building Council, the UN Environment Programme and the International Tourism Partnership.

Travellers will be able to see through the platform the kind of environmentally-friendly measures that each structure has in place

John Alker, director of policy and communications at UK Green Building Council, added, “For the hotel and leisure sector, going green is not only the right thing to do, it’s just good business. Green should be viewed as another aspect of quality.

“The Green Leaders programme will help consumers – and indeed investors – understand who is taking this seriously.”

Photo: Keith Parker  via flickr

Further reading:

TUI launches new sustainability-focused travel options

Key industry leaders to discuss responsible tourism opportunities

Sustainable tourism is an instrument to ‘protect nature and alleviate poverty’

Project on child protection scoops responsible tourism award

The Guide to Sustainable Tourism 2014