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3 Ideas to Make Your Next Exhibition Eco-Friendly

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There are many different ways to make your business more eco-friendly: but what can you do when it comes to making corporate events such as exhibitions and trade shows more eco-friendly? Whilst the transition to online practices such as email, PDFs and even video calls have made many business practices more sustainable, there are still many aspects of running a business which produce waste material and generate CO2.

One surprisingly big polluter for businesses are promotional events, which can cause a number of damaging environmental impacts.

What effects can an exhibition have on the environment?

In the modern world of business where everything is online, the appeal of face-to-face communication is actually growing, thus making these events a big draw for businesses looking to connect with their audience.

Despite the obvious benefits, exhibitions are often not as eco-friendly as we’d like them to be. The logistics of getting all the exhibitors and attendees to the event; the power used during a show; and the production of promotional materials and exhibition stands make exhibitions potentially very damaging to the environment.

However, don’t worry if your business wants to remain eco-friendly at an upcoming event, simply follow the following 3 tips to lessen your environmental footprint at your next exhibition or trade show.

Lose The Paper!

From promotional leaflets to enquiry forms, exhibitions traditionally use a lot of paper making them not-so environmentally friendly. But it doesn’t have to be this way – there are a number of different options to ensure paper wastage is kept to a minimum.

You can collect your leads electronically on an iPad or mobile phone. What’s more, there are now a number of data capture apps which integrate directly with a CRM system.

When thinking about any leaflets or flyers you want for the show try and think if they are completely necessary. If you can convey the same information via a post-show email or follow-up call, why not do-away with unnecessary print items (which will probably only get thrown in the bin anyway!).

Re-use your exhibition stand!

Exhibition stands are an important aspect of your exhibiting presence, but can also be damaging to the environment. Therefore it is not a good idea to have display stands designed for single-use only. If the design includes information such as current prices; the year; or name of a particular marketing campaign it may become dated and be obsolete for your next event.

If you plan to attend several shows throughout the year, a good option may be a modular exhibition system. These modular stands can be reconfigured to fit different shapes and sizes of exhibit area meaning they can last for a number of different events.

Many of these systems can have banners added or removed to the display meaning certain changes can be added to your display as you exhibit at different shows.

If you have a larger space, why not hire an exhibition stand for the event? This means all the materials will be re-used by the supplier and can be easily set up for your next event without the need for additional storage/costs.

Get Eco-Friendly Exhibition Giveaways

Exhibition giveaways are a great way to both entice visitors onto your stand and then make them remember you after the show. Many exhibitors go down the branded promo product route with items such as pens, notepads and keyrings.

However, why not take a different route and go green with your giveaways? Rather than mass-produced branded plastic items you could offer recycled products or an online discount code for your shop.

Many companies now offer sustainable bamboo ranges of traditional giveaways. Whilst they will cost a little more, they will show your brand’s values whilst being much less harmful to the environment.

About The Author

Matthew Pavli is the Marketing Manager at Display Wizard, the UK’s no.1 supplier of display stands, specialising in display boards, banner stands and much more. The company offers many eco-friendly alternatives to traditional exhibition stands.

 

Economy

New Zealand to Switch to Fully Renewable Energy by 2035

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renewable energy policy
Shutterstock Licensed Photo - By Eviart / https://www.shutterstock.com/g/adrian825

New Zealand’s prime minister-elect Jacinda Ardern is already taking steps towards reducing the country’s carbon footprint. She signed a coalition deal with NZ First in October, aiming to generate 100% of the country’s energy from renewable sources by 2035.

New Zealand is already one of the greenest countries in the world, sourcing over 80% of its energy for its 4.7 million people from renewable resources like hydroelectric, geothermal and wind. The majority of its electricity comes from hydro-power, which generated 60% of the country’s energy in 2016. Last winter, renewable generation peaked at 93%.

Now, Ardern is taking on the challenge of eliminating New Zealand’s remaining use of fossil fuels. One of the biggest obstacles will be filling in the gap left by hydropower sources during dry conditions. When lake levels drop, the country relies on gas and coal to provide energy. Eliminating fossil fuels will require finding an alternative source to avoid spikes in energy costs during droughts.

Business NZ’s executive director John Carnegie told Bloomberg he believes Ardern needs to balance her goals with affordability, stating, “It’s completely appropriate to have a focus on reducing carbon emissions, but there needs to be an open and transparent public conversation about the policies and how they are delivered.”

The coalition deal outlined a few steps towards achieving this, including investing more in solar, which currently only provides 0.1% of the country’s energy. Ardern’s plans also include switching the electricity grid to renewable energy, investing more funds into rail transport, and switching all government vehicles to green fuel within a decade.

Zero net emissions by 2050

Beyond powering the country’s electricity grid with 100% green energy, Ardern also wants to reach zero net emissions by 2050. This ambitious goal is very much in line with her focus on climate change throughout the course of her campaign. Environmental issues were one of her top priorities from the start, which increased her appeal with young voters and helped her become one of the youngest world leaders at only 37.

Reaching zero net emissions would require overcoming challenging issues like eliminating fossil fuels in vehicles. Ardern hasn’t outlined a plan for reaching this goal, but has suggested creating an independent commission to aid in the transition to a lower carbon economy.

She also set a goal of doubling the number of trees the country plants per year to 100 million, a goal she says is “absolutely achievable” using land that is marginal for farming animals.

Greenpeace New Zealand climate and energy campaigner Amanda Larsson believes that phasing out fossil fuels should be a priority for the new prime minister. She says that in order to reach zero net emissions, Ardern “must prioritize closing down coal, putting a moratorium on new fossil fuel plants, building more wind infrastructure, and opening the playing field for household and community solar.”

A worldwide shift to renewable energy

Addressing climate change is becoming more of a priority around the world and many governments are assessing how they can reduce their reliance on fossil fuels and switch to environmentally-friendly energy sources. Sustainable energy is becoming an increasingly profitable industry, giving companies more of an incentive to invest.

Ardern isn’t alone in her climate concerns, as other prominent world leaders like Justin Trudeau and Emmanuel Macron have made renewable energy a focus of their campaigns. She isn’t the first to set ambitious goals, either. Sweden and Norway share New Zealand’s goal of net zero emissions by 2045 and 2030, respectively.

Scotland already sources more than half of its electricity from renewable sources and aims to fully transition by 2020, while France announced plans in September to stop fossil fuel production by 2040. This would make it the first country to do so, and the first to end the sale of gasoline and diesel vehicles.

Many parts of the world still rely heavily on coal, but if these countries are successful in phasing out fossil fuels and transitioning to renewable resources, it could serve as a turning point. As other world leaders see that switching to sustainable energy is possible – and profitable – it could be the start of a worldwide shift towards environmentally-friendly energy.

Sources: https://www.bloomberg.com/news/articles/2017-11-06/green-dream-risks-energy-security-as-kiwis-aim-for-zero-carbon

https://www.reuters.com/article/us-france-hydrocarbons/france-plans-to-end-oil-and-gas-production-by-2040-idUSKCN1BH1AQ

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Economy

How Going Green Can Save A Company Money

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going green can save company money
Shutterstock Licensed Photot - By GOLFX

What is going green?

Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.

The first step in going green

There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.

Making needed changes within the company

After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.

Reducing the common paper waste

paper waste

Shutterstock Licensed Photo – By Yury Zap

Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.

Make money by spreading the word

Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.

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