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The ‘Problem’ of Masculinity: Do We Need Offset Credits?




In the last few years, it has become evident that masculinity and the subject around this is becoming increasingly popular.

In particular, masculinity is seen as a problem, as demonstrated by increasing references on social media to “toxic masculinity” and “masculinity so fragile,” as well as a long list of magazine articles about what it means to be a man in contemporary society.

There is also a backlash to these criticisms from people who can loosely be described as Men’s Rights Activists who believe men are under attack from those who want to erase masculinity. These activists seek to resist this perceived erasure by organising campaigns such as the boycott against Star Wars: The Force Awakens over the film’s casting that decentralised traditional masculine roles.

These debates about masculinity are often very bitter, resulting in both sides becoming increasingly entrenched in their position. One way around this obstacle to progress is to find another vocabulary for discussing masculinity and to employ a different frame that has a greater level of consensus as to its importance.

Masculinity as a Sustainability Issue
One alternative way of discussing masculinity is to consider it as a sustainability issue. For men, masculinity is a sustainability issue because it has negative impacts on poor health and education outcomes and a number of other measures of wellbeing such as having friends.

For women, masculinity is a sustainability issue because they are still largely oppressed by patriarchy.

For society, masculinity is a sustainability issue because it results in violence, whether between individuals or nations in the form of war.

For the environment, masculinity is a sustainability issue because its results in a dominator mentality that exploits natural resources, as well as connecting lifestyle choices such as eating less meat with being unmanly.

Masculinity Offset Credits
One method that seeks to make the world think more seriously about climate change as a sustainability issue is to frame it within the language of the market. The creation of carbon credits allow for those with a large carbon footprint to offset their impact upon the world by the purchase of credits that assign market value to that footprint and also finance initiatives that neutralise its existence.

As a new proposal, Masculinity Offset Credits would follow the same logic as carbon credits. Such credits could be purchased by businesses, generating revenue which is then invested in initiatives that mitigate the impact of masculinity.

Why Should Business Pay?
Business benefits from the impact of masculinity in various ways. In particular, many of the values that are rewarded in the workplace such as competitiveness and power are traditionally masculine values and often rapidly tip over from being useful into being unsustainable.

Business also has a debt to pay to women by favouring men and masculinity. Despite some famed outliers, most women still experience various levels of discrimination in the workplace, which is also unsustainable.

And business benefits from the unsustainable use of natural resources, which can be traced back to the traditionally masculine value of domination over the environment.

It is only fair for business to acknowledge that it profits from masculinity and to takes steps to make masculinity more sustainable. Masculinity Offset Credits would therefore be seen as a core component of Corporate Social Responsibility efforts.

Of course, it is not just business that benefits from unsustainable masculinity. The same logic can be applied from the individual right through to governments, and Masculinity Offset Credits should be priced in a way that would make them accessible to all who find this moral call to action compelling.

The Masculinity Offset Credit Business Model
The first step to creating a business model around Masculinity Offset Credits would be to establish an indicative value of the impact of masculinity upon the world. This value would inevitably be highly contestable, but it would function at the very least as a way of garnering attention, as it could potentially end up being measured in trillions of dollars.

Masculinity Offset Credits would be sold and the revenue used to establish a social impact fund that would invest in initiatives that mitigate the impact of masculinity. A justifiable percentage of the credit price would be allocated for operational and development costs of the Masculinity Offset Credits scheme.

The resulting social impact fund could also be opened to investment beyond the value of the credits. For example, a credit purchase of $100 is a sunk cost and offers no return to the purchaser, but it also offers the option to invest $1000 in the fund with the possibility of a return. This element of the scheme would allow the fund to scale and also to appeal to traditional ROI motivations beyond the purchase of straight credits.

In short, Masculinity Offset Credits could transform the discussion around the “problem” of masculinity, as well as providing a much-needed source of financing for those taking steps to create a more sustainable future.


Ways Green Preppers Are Trying to Protect their Privacy



Environmental activists are not given the admiration that they deserve. A recent poll by Gallup found that a whopping 32% of Americans still doubt the existence of global warming. The government’s attitude is even worse.

Many global warming activists and green preppers have raised the alarm bell on climate change over the past few years. Government officials have taken notice and begun tracking their activity online. Even former National Guard officers have admitted that green preppers and climate activists are being targeted for terrorist watchlists.

Of course, the extent of their surveillance depends on the context of activism. People that make benign claims about climate change are unlikely to end up on a watchlist, although it is possible if they make allusions to their disdain of the government. However, even the most pacifistic and well intentioned environmental activists may unwittingly trigger some algorithm and be on the wrong side of a criminal investigation.

How could something like this happen? Here are some possibilities:

  • They could share a post on social media from a climate extremist group or another individual on the climate watchlist.
  • They could overly politicize their social media content, such as being highly critical of the president.
  • They could use figures of speech that may be misinterpreted as threats.
  • They might praise the goals of a climate change extremist organization that as previously resorted to violence, even if they don’t condone the actual means.

Preppers and environmental activists must do everything in their power to protect their privacy. Failing to do so could cost them their reputation, future career opportunities or even their freedom. Here are some ways that they are contacting themselves.

Living Off the Grid and Only Venturing to Civilization for Online Use

The more digital footprints you leave behind, the greater attention you draw. People that hold controversial views on environmentalism or doomsday prepping must minimize their digital paper trail.

Living off the grid is probably the best way to protect your privacy. You can make occasional trips to town to use the Wi-Fi and stock up on supplies.

Know the Surveillance Policies of Public Wi-Fi Providers

Using Wi-Fi away from your home can be a good way to protect your privacy.However, choosing the right public Wi-Fi providers is going to be very important.

Keep in mind that some corporate coffee shops such a Starbucks can store tapes for up to 60 days. Mom and pop businesses don’t have the technology nor the interest to store them that long. They generally store tips for only 24 hours and delete them afterwards. This gives you a good window of opportunity to post your thoughts on climate change without being detected.

Always use a VPN with a No Logging Policy

Using a VPN is one of the best ways to protect your online privacy. However, some of these providers do a much better job than others. What is a VPN and what should you look for when choosing one? Here are some things to look for when making a selection:

  • Make sure they are based in a country that has strict laws on protecting user privacy. VPNs that are based out of Switzerland, Panama for the British Virgin Islands are always good bets.
  • Look for VPN that has a strict no logging policy. Some VPNs will actually track the websites that you visit, which almost entirely defeats the purpose. Most obviously much better than this, but many also track Your connections and logging data. You want to use a VPN that doesn’t keep any logs at all.
  • Try to choose a VPN that has an Internet kill switch. This means that all content will stop serving if your VPN connection drops, which prevents your personal data from leaking out of the VPN tunnel.

You will be much safer if you use a high-quality VPN consistently, especially if you have controversial views on climate related issues or doomsday prepping.

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How Going Green Can Save Your Business Thousands



Running a company isn’t easy. From reporting wages in an efficient way to meeting deadlines and targets, there’s always something to think about – with green business ideas giving entrepreneurs something extra to ponder. While environmental issues may not be at the forefront of your mind right now, it could save your business thousands, so let’s delve deeper into this issue.

Small waste adds up over time

A computer left on overnight might not seem like the end of the world, right? Sure, it’s a rather minor issue compared to losing a client or being refused a loan – but small waste adds up over time. Conserving energy is an effective money saver, so to hold onto that hard-earned cash, try to:

  • Turn all electrical gadgets off at the socket rather than leaving them on standby as the latter can crank up your energy bill without you even realizing.
  • Switch all lights off when you exit a room and try switching to halogen incandescent light bulbs, compact fluorescent lamps or light emitting diodes as these can use up to 80 per cent less energy than traditional incandescent and are therefore more efficient.
  • Replace outdated appliances with their greener counterparts. Energy Star appliances have labels which help you to understand their energy requirements over time.
  • Draught-proof your premises as sealing up leaks could slash your energy bills by 30 per cent.

Going electronic has significant benefits

If you don’t want to be buried under a mountain of paperwork, why not opt for digital documents instead of printing everything out? Not only will this save a lot of money on paper and ink but it will also conserve energy and help protect the planet. You may even be entitled to one of the many tax breaks and grants issued to organizations committed to achieving their environmental goals. This is particularly good news for start-ups with limited funds as the Environment Protection Agency (EPA) is keen to support companies opening up their company in a green manner.

Of course, if you’re used to handing out brochures and leaflets at every company meeting or printing out newsletters whenever you get the chance, going electronic may be a challenge – but here are some things you can try:

  • Using PowerPoint presentations not printouts
  • Communicating via instant messenger apps or email
  • Using financial software to manage your books
  • Downloading accounting software to keep track of figures
  • Arranging digital feedback and review forms
  • Making the most of Google Docs

Going green can help you to make money too

Going green and environmental stability is big news at the moment with many companies doing their bit for the environment. While implementing eco-friendly strategies will certainly save you money, reducing your carbon footprint could also make you a few bucks too. How? Well, consumers care about what brands are doing more than ever before, with many deliberately siding with those who are implementing green policies. Essentially, doing your bit for the environment is a PR dream as it allows you to talk about what everyone wants to hear.

Going green can certainly save your money but it should also improve your reputation too and give you a platform to promote your business.

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