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Short-term financial planning apparent among 8 out of 10 non-advised individuals



People without a financial adviser struggle to save effectively for the long-term, according to the industry, with a survey revealing eight out of 10 non-advised individuals only have short-term financial plans.

Financial advisory firm the deVere Group asked more than 650 people whether they typically looked one year ahead, one to three years ahead, or three years or more ahead, when planning their finances. An overwhelming majority – 82% – chose the first option.

Respondents were aged between 25 and 75, and ranged from middle income to high net-worth individuals. They were based in a number of countries, including the UK.

Speaking to Blue & Green Tomorrow, John Ditchfield, co-chair of the financial adviser membership group, the Ethical Investment Association (EIA), was not surprised by the results.

Click here to read The Guide to Ethical Financial Advice 2013

In the 10 years that I’ve been working as an adviser, my experience certainly supports this research as unfortunately the overwhelming majority struggle to save effectively”, he said.

A particular issue is retirement planning which has to be a long-term decision and very few people really have the inclination to try and structure a retirement strategy.

This is where advice can be of huge benefit: in providing a structure approach to retirement savings and medium-term investment.”

Lee Smythe, managing director of Smythe & Walter Chartered Financial Planners, agreed with Ditchfield’s sentiments. He attributed the short-termism within the non-advised community to the global economic situation, job security and the effects of austerity.

He said that those without a financial adviser often did have long-term plans in the form of pensions and ISAs, but usually don’t completely understand them, and the products are in many cases not suitable for their requirements.

Perhaps more worrying is the lack of financial protection those without an adviser tend to have”, Smythe added.

Some people will have benefits via their employer and maybe cover for a mortgage, but beyond that we find that most people are quite inadequately covered financially in the event of long-term ill health or death.

By taking appropriate advice, people are able to ensure that their concerns and objectives are met in the most efficient manner and that by working with an adviser over the long-term plan can be kept on track to achieve the desired outcome.”

The deVere Group, which conducted the survey between June 2012 and May 2013, said the results chime well with international data into the short-term nature of financial planning.

Founder and chief executive Nigel Green said, “In Japan, 40% of all share trades are now day trades, whilst in Britain a growing number of divorcing parents are reportedly raiding their pension pots.

It is alarming as longer term planning gives people more opportunities and more time to reach their ultimate financial objectives – which for most of us is financial freedom. 

The earlier you start your financial strategy, the easier the journey to your financial goals will typically be.”

Blue & Green Tomorrow’s Guide to Ethical Financial Advice 2013 gives details on financial advisers that specialise in long-term, sustainable investment planning. Read it to find an adviser near you.

UPDATE: Helen Tandy, a financial adviser at Gaeia, said, “Often clients contact a financial adviser about a specific point rather than long-term planning. It’s very much the financial adviser that starts to make clients thing about planning.

If people don’t receive focused financial advice from a financial adviser going forwards I don’t think many people would make clear plans for the future.

It’s also important that clients think about how investment impact on the legacy for future generations. The benefit of sustainable investments is that they can be used to reach long-term goals and protect the environment we live in.”

Further reading:

Three-quarters of IFAs get requests for ethical investment options

Graduate training programme launched to stop IFAs fleeing the market

Why the best financial advice includes ethical investment options

‘Advisers can lead by learning about sustainable investing’

The Guide to Ethical Financial Advice 2013


How Going Green Can Save A Company Money



going green can save company money
Shutterstock Licensed Photot - By GOLFX

What is going green?

Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.

The first step in going green

There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.

Making needed changes within the company

After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.

Reducing the common paper waste

paper waste

Shutterstock Licensed Photo – By Yury Zap

Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.

Make money by spreading the word

Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.

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Report: Green, Ethical and Socially Responsible Finance



“The level of influence that ethical considerations have over consumer selection of financial services products and services is minimal, however, this is beginning to change. Younger consumers are more willing to pay extra for products provided by socially responsible companies.” Jessica Morley, Mintel’s Financial Services Analyst.

Consumer awareness of the impact consumerism has on society and the planet is increasing. In addition, the link between doing good and feeling good has never been clearer. Just 19% of people claim to not participate in any socially responsible activities.

As a result, the level of attention that people pay to the green and ethical claims made by products and providers is also increasing, meaning that such considerations play a greater role in the purchasing decision making process.

However, this is less true in the context of financial services, where people are much more concerned about the performance of a product rather than green and ethical factors. This is not to say, however, that they are not interested in the behaviour of financial service providers or in gaining more information about how firms behave responsibly.

This report focuses on why these consumer attitudes towards financial services providers exist and how they are changing. This includes examination of the wider economy and the current structure of the financial services sector.

Mintel’s exclusive consumer research looks at consumer participation in socially responsible activities, trust in the behaviour of financial services companies and attitudes towards green, ethical and socially responsible financial services products and providers. The report also considers consumer attitudes towards the social responsibilities of financial services firms and the green, ethical and socially responsible nature of new entrants.

There are some elements missing from this report, such as conducting socially responsible finance with OTC trading. We will cover these other topics in more detail in the future. You can research about Ameritrade if you want to know more ..

By this report today: call: 0203 416 4502 | email: iainooson[at]

Report contents:

What you need to know
Report definition
The market
Ethical financial services providers: A question of culture
Investment power
Consumers need convincing
The transformative potential of innovation
Consumers can demand change
The consumer
For financial products, performance is more important than principle
Competition from technology companies
Financial services firms perceived to be some of the least socially responsible
Repaying the social debt
Consumer trust is built on evidence
What we think
Creating a more inclusive economy
The facts
The implications
Payments innovation helps fundraising go digital
The facts
The implications
The social debt of the financial crisis
The facts
The implications
Ethical financial services providers: A question of culture
Investment power
Consumers need convincing
The transformative potential of innovation
Consumers can demand change
An ethical economy
An ethical financial sector
Ethical financial services providers
The role of investing
The change potential of pensions
The role of trust
Greater transparency informs decisions
Learning from past mistakes
The role of innovation
Payments innovation: Improving financial inclusion
Competition from new entrants
The power of new money
The role of the consumer
Consumers empowered to make a change
Aligning products with self
For financial products, performance is more important than ethics
Financial services firms perceived to be some of the least socially responsible
Competition from technology companies
Repaying the social debt
Consumer trust is built on evidence
Overall trust levels are high
Payments innovation can boost charitable donations
Consumer engagement in socially responsible activities is high
Healthier finances make it easier to go green
37% unable to identify socially responsible companies
Building societies seen to be more responsible than banks….
….whilst short-term loan companies are at the bottom of the pile
Overall trust levels are high
Tax avoidance remains a major concern
The divestment movement
Nationwide significantly more trusted
Trust levels remain high
For financial products, performance is more important than principle
Socially conscious consumers are more concerned
Strategy reports provide little insight for consumers
Lack of clarity regarding corporate culture causes concern
Consumers want more information
The social debt of the financial crisis
For consumers, financial services firms play larger economic role
Promoting financial responsibility
Consumer trust is built on evidence
The alternative opportunity
The target customer

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