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Lego pieces lost 17 years ago keep arriving on British beaches

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With Lego still being found on beaches in Cornwall after a container was lost overboard in 1997, environmentalists are concerned about the impact of plastic on marine life.

In 1997 a cargo ship, the Tokio Express, was hit by a huge wave causing it to lose 62 containers overboard about 20 miles off Land’s End.

One of the containers was filled with 4.8 million pieces of Lego and ironically, many of the Lego pieces were nautical-themed so miniature flippers, octopuses and scuba gear have been washing up on beaches in Cornwall since the incident.

For the plastic pieces with no end-of-life, there are worries around the impact on marine species as some birds and fish may mistake them for food. It is not yet known what happens once these plastic pieces get into the food chain.

Recent studies have found there wasn’t as much plastic waste on the ocean surface as expected, leading to worries this could mean many marine species are consuming it.

Andres Cozar Cabañas, from the University of Cadiz in Spain, co-author of the study, said, “Still we don’t really know the consequences that the plastic pollution is having on our oceans, but their effects will act at global scale. 

“There are signs enough to suggest that plankton eaters, such as small fishes, are important conduits for plastic pollution and associated contaminants. If this assumption is confirmed, the impacts of a sustained plastic pollution could extend over the ocean predators on a large scale. 

Now we are analysing the content of plastic in stomachs of small ocean fish, and similar studies in other kinds of organisms is been carried out.”

With plastic waste found in the most remote corners of the world’s oceans, campaigners say more needs to be done to reduce our plastic use.

Lego have previously spoken on their focus on eco-design and a move towards a more circular economy as their products are reused, handed down and rarely disposed of.

However, in recent weeks environmental group Greenpeace launched a campaign against Lego’s advertising partnership with oil giant Shell due to Shell’s actions in the Arctic regions.

Greenpeace asked that Lego stop the partnership, as it clashes with their sustainable credentials.

The group created a satirical video about the partnership, which was uploaded onto YouTube and was later suspended following a copyright claim by Warner Brothers.

The video has since been allowed back on YouTube after Warner Brothers reportedly dropped the claim.

The group has now collected a petition that 115,000 people have signed, but activists were unable to hand it in after they were refused entry to the Lego headquarters in Slough.

Elena Polisano, Arctic campaigner for Greenpeace, said, “Lego is a trusted brand, but it’s trying to dodge its responsibility. As long as Legi keeps on helping Shell clean up its image, it’s helping it get away with aggressively hunting for oil in the extreme and fragile Arctic.

“It’s time for Lego to take a stand for the Arctic, and for kids, and finally pull the plug on this deal.”

Jørgen Vig Knudstorp, president and chief executive of the Lego group previously issued a statement on the Greenpeace campaign noting that they are determined to leave a positive impact on the planet and they think the dispute should just be between Greenpeace and Shell.

Photo: mooglet via Flickr

Further reading:

Greenpeace targets Lego over advertising relationship with Shell

YouTube blocks Greenpeace’s video targeting Lego over link with Shell

Greenpeace video criticising Lego and Shell link back on YouTube

‘Missing’ ocean plastic pollutants may be swallowed up by marine species

Most remote corners of the oceans full of human litter, study finds

Environment

4 Common Items That Can be Reused Again and Again

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reuse reduce recycle plastic bottles etc
Shutterstock Licensed Photo - By Vanatchanan | https://www.shutterstock.com/g/vanatchanan%20buahom

As a society we are getting much better at taking our obligations to the world and environment around us more seriously. This is undoubtedly a good thing! The effects of climate change are beginning to manifest across the world, and this is turning the issue from an abstract threat into a very real danger. Trying to introduce some greener, more eco-friendly practices into your life isn’t just a great way of doing something beneficial for society and the world around you. It is a wonderful way of engaging positively with the world and carries with it numerous psychological benefits.

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Being a greener, more ecologically friendly person doesn’t require any dramatic life changes. Breaking or making a few small habits is all it takes to make your life a greener one. In this article we look at one of the easiest, yet most effective green practices to get into: reusing everyday items.

Jars and Containers

Glass and metal are widely recycled, and recycling is a good thing! However, consider whether any containers you buy, whether it’s a tub of ice cream or a jar of coffee, can be washed out and reused for something else. Mason jars, for example, can be used to store homemade pasta sauce and can be washed for future use. Once you start thinking about it, you will find endless opportunities to reuse your old containers.

Soda Bottles

An ice-cold soda is a wonderful treat on a hot day, but buying soda can get expensive, and the manufacturing and distribution of the drinks themselves isn’t great for the environment. However, by holding on to your old soda bottles and repurposing them as water bottles, you can save money on drinks, or use them to measure out water for your garden.

Plastic Bags

Most of the time groceries come in paper bags, which are better for the environment than the plastic alternatives, but they are less durable and thus harder to reuse. Whenever the store places your items in a plastic bag, hang onto it so you can reuse the bags again. If you want to take it one step further, consider looking into buying some personalized recycled bags. These bags are designed to last for a long time and are made of recycled materials. They look striking and unique, they’ll turn heads, and maybe even attitudes!

Seeds

If you’re a keen gardener, then you will already probably know how to reseed your plants in order to ensure a fresh crop after each plant’s lifecycle. If you have space in your garden, or haven’t yet tried your hand at gardening, then consider planting a small vegetable plot. Growing your own veggies means that you’ll be helping to cut back on the emissions generated by their transport and production. The best part about growing your own food in this way is that, by harvesting properly and saving the seeds, you can be set up with fresh vegetables for life!

Reusing and recycling common household items is an easy way to make your world a little bit greener. Once you start looking for these opportunities you’ll realize that they’re everywhere!

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Environment

These 5 Green Office Mistakes Are Costing You Money

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eco-friendly green offices
Shutterstock Licensed Photo - By Stokkete | https://www.shutterstock.com/g/cyano

The sudden interest in green business is very encouraging. According to recent reports, 42% of all companies have rated sustainability as an important element of their business. Unfortunately, the focus on sustainability will only last if companies can find ways to use it to boost their ROI.

Many businesses get so caught up in being socially conscious that they hope the financial aspect of it takes care of itself. The good news is that there are plenty of ways to go green and boost your net income at the same time.

Here are some important mistakes that you will want to avoid.

Only implementing sustainability on micro-scale

The biggest reason that brands are going green is to improve their optics with their customers. Too many businesses are making very minor changes, such as processing paperwork online and calling themselves green.

Customers have become wary of these types of companies. If you want to earn their business, you are going to need to go all the way. Bring in a green business consultant and make every feasible change to demonstrate that you are a green organization from top to bottom.

Not prioritizing investments by long-term ROI

It isn’t realistic to build an entirely green organization overnight. You will need to allocate your capital wisely.

Before investing in any green assets or services, you should always conduct a long-term cost benefit analysis. The initial investment for some green services may be over $20,000. If they don’t shave your cost by at least $3,000 a year, they probably aren’t worth the investment.

Determine which green investments will have the best pay off over the next 10 years. Make these investments before anything else. Then compare your options within each of those categories.

Implementing green changes without a plan

Effective, long-term planning is the key to business success. This principle needs to be applied to green organizations as well.

Before implementing a green strategy, you must answer the following questions:

  • How will I communicate my green business philosophy to my customers?
  • How will running a green business affect my revenue stream?
  • How will adopting green business strategies change my monthly expenses? Will they increase or decrease them?
  • How will my company finance green upgrades and other investments?

The biggest mistake that too many green businesses make is being overly optimistic with these forecasts. Take the time to collect objective data and make your decisions accordingly. This will help you run a much more profitable green business.

Not considering the benefits of green printing

Too many companies believe that going paperless is the only way to run a green organization. Unfortunately, going 100% paperless it’s not feasible for most companies.

Rather than aim for an unrealistic goal, consider the option of using a more environmentally friendly printer. It won’t be perfect, but it will be better than the alternative.

According to experts from Doranix, environmental printers have several benefits:

  • They can process paper that has been completely recycled.
  • They consume less energy than traditional printers.
  • They use ink that is more environmentally friendly.

You want to take a look at different green printers and compare them. You’ll find that some will meet your needs as a green business.

Poorly communicating your green business strategy to customers

Brand positioning doesn’t happen on its own. If you want to run a successful green business, you must communicate your message to customers as clearly as possible. You must also avoid the appearance that you are patronizing them.

The best approach is to be clear when you were first making the change. I’ll make an announcement about your company‘s commitment to sustainability.

You also want to reinforce this message overtime by using green labels on all of your products. You don’t have to be blatant with your messaging at this stage. Simply provide a small, daily reminder on your products and invoices.

Finally, it is a good idea to participate in green business seminars and other events. If your community has a local Green Chamber of Commerce, you should consider joining as well.

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