Naturalist and broadcaster Sir David Attenborough has called on the “global community” to raise £110,000 in order to protect endangered mountain gorillas in Africa, in his first ever crowdfunding campaign.
Attenborough has pledged to help the charity Fauna & Flora International (FFI) increase the population of species to over 1,001.
Speaking in Westminster to promote the crowdfunding campaign, which appears on Indiegogo, he said he aims to raise funds to monitor mountain gorilla populations and patrol forests to tackle poaching and deforestation.
“If we are to ensure the survival of mountain gorillas, it is vital that the global community supports our efforts”, he added.
“Spending time with these gentle creatures in their natural habitat was a profoundly moving experience. It was abundantly clear, however, that a lethal cocktail of threats including poaching, human encroachment and habitat loss was driving these magnificent, gentle creatures to the very brink of extinction.”
The launch of the campaign coincided with the first UK Crowdfunding Day, taking place on Friday November 1.
Attenborough added, “By supporting this campaign and promoting it through your networks, you will not only be helping to secure a future for mountain gorillas, but also the tens of thousands of Rwandan, Ugandan and Congolese people who have come to depend upon them for their livelihoods and wellbeing.”
Barry James, organiser of the Deep Impact crowdfunding conference, taking place on Friday, said, “Crowdfunding is revolutionising how businesses are created, making them more people-centred, enabling and supporting the causes the crowd are passionate about. It’s rebooting funding as we know it.
“It’s reshaping the landscape for causes, charities and social enterprises and also for startups, entrepreneurs and medical research and has great potential for our communities, towns and cities across the UK. Crowdfunding has changed the financial landscape forever.”
Sir David Attenborough: developing world cares about the future of the planet
Deforestation in Africa is slowing, says study
2013 set to be record year for illegal rhino deaths in South Africa
Regulator proposes tougher rules for crowdfunding industry
Like our Facebook Page
The Lifecycle of Eco-Friendly Hydroponic Gardens
Michael Stortini Shares Insights on Eco-Friendly Building Designs
Remote Work Changes Human Resources for Green Businesses
7 Tips to Minimize the Negative Impact Businesses Have on the Environment
You Need These Eco-Friendly Home Improvements Before the Coming Recession
The Pros and Cons of Fixed Prices for Sustainable Energy
How to Plan an Unforgettable Eco-Friendly Trip to Europe
Is Decarbonizing The Shipping Industry an Achievable Goal?
Designing Eco-Systems Sustainable Exhibits: Strategies for Reducing Environmental Impact
Green Living, Education and Awareness Are Keys to Preventing Mesothelioma
6 Home Improvements You Can Make to Help the Environment
Reduce, Reuse, Recycle: Eco-Friendly Party Favors Made for the Garden
Humane Pigeons Pest Control Tips Environmentalists Can Follow
Environmental Impact of Artificial Grass for Your Lawn
Choosing The Best Eco-Friendly Furniture Set for your Living Room
How to Travel More Sustainably While Saving Money
The Truth About The Environmental Impact of Dogs
Planning an Eco-Friendly Bus Trip to Singapore with Friends
6 Major Luxury Residential Projects Responding to Climate Change
Essential Findings to Include in Your Research Paper on Air Pollution
- Energy11 months ago
How To Choose the Right Solar Inverter for Your Home?
- Energy11 months ago
How to Choose the Best Solar Panel for Your Home
- Environment11 months ago
Reduce Industry Footprints with Sustainable Material Swaps
- Environment10 months ago
Is Smart Building Technology the Future of Sustainability?