Books & Films
Book review: Fortune at the Bottom of the Pyramid – C Prahalad (2006)
Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits explains how the world’s five billion poor make up the fastest growing market in the world. Author Prahalad argues that this portion of the population represent potential to companies.
Blue & Green Tomorrow is currently running a crowdfunder to ensure its survival. Please pledge.
The book has been praised for offering a blueprint of how to fight poverty with profitability and makes a case for businesses and entrepreneurs to cater to the world’s poorest, or those ‘at the bottom of pyramid’, by providing goods they needs.
It draws upon a number of case studies to show how businesses have used such models and thrived as a result, calling on more to take this approach.
Fortune at the Bottom of the Pyramid is an essential read for all those in business that are operating, or looking at expand into, emerging markers. Many growth opportunities lie in these regions but businesses will need to adapt their models to attract the poor that will gradually grow to become middle class.
- Features9 months ago
What is the Eco-Friendliest Option to Wash Your Dishes?
- Environment12 months ago
Building a Career in Green Construction: Tips and Insights
- News11 months ago
5 Ways Fleet Maintenance Software Can Help Businesses Be More Eco-Friendly
- Features10 months ago
Addressing Pressing Ethical Concerns with Crypto Exchanges