Healthy recipe box company, Mindful Chef, which has been given the seal of approval by The Beckhams and members of the England Rugby team, is looking to raise £300,000 on equity crowdfunding platform Seedrs as it offers existing and prospective customers a first opportunity to share in its success.
Advocating convenient healthy eating for the busy individual, couple or family, Mindful Chef is expanding to offer their services to more health-conscious homes, to benefit the entire country. Mindful Chef currently delivers gluten-free, organic produce with no refined carbohydrates to homes nationwide. Customers choose the recipes, Mindful Chef source and deliver the produce and the customer cooks and enjoys the meals. No fuss, minimal waste, just delicious and healthy meals.
Three remarkable men with variant qualities and experience saw a gap in the market, and joined together to launch Mindful Chef. Co-Founder Robert Grieg-Gran was a time-poor, global investment banker who ate badly at his desk for 7 years, whose mission is to offer the nation good quality, ‘farm to fork’ meals. Co-Founder Giles Humphries, worked long hours at M&C Saatchi and preparing healthy meals was unwillingly replaced with grabbing fast food with no nutritional goodness. Giles brings digital marketing and brand experience to the executive team. Lastly, Co-Founder Myles Hopper, personal trainer and nutritional coach brings health credentials and expertise to the team, regularly keeping a strict, close eye on the nutritional value of each recipe.
They are supported by a hard-working and talented team including Head Chef, Louisa Mitchell, who trained at Leith’s cookery school and has extensive experience within the premium fresh food sector.
Current investors include former Global Chief Strategy Officer of Interbrand, Leslie Butterfield CBE who commented: “This is one of the most promising brands in one of the strongest growth markets right now. High-quality product, talented team and major growth market – that makes for a very powerful brand! I’m really excited to be supporting the Mindful Chef team as they build a great business and a powerful brand for the future.”
The healthy recipe box brand plans to use funds raised to increase marketing, invest in their technology to enhance the user experience and build a state of the art mobile app. Mindful Chef’s long-term vision is to sell other health and lifestyle products to homes nationwide.
Giles Humphries, Co-Founder at Mindful Chef said: “There is something very exciting about inviting existing customers as well as brand ambassadors of the future, to actually be part of our growth. £9 billion is spent online on groceries in the UK each year and that number that is set to double by 2020. It is the fastest growing sector of e-commerce. Mindful Chef is a challenger brand in an exciting sector with a number of unique brand differentiators. By fundraising on Seedrs we hope to reach a wider market, build brand loyalty from new investors and take our simple, delicious healthy-eating option to more people. We are excited to invite people to be a part of our long-term journey.”
Ekaterina Steube, Campaigns Success Manager at Seedrs, said: “Mindful Chef is a vibrant, eye-catching healthy food brand, pioneered by three inspirational entrepreneurs. We are delighted to be hosting the campaign on Seedrs, and we’re excited to see their customers, fans and partners jump on board to be a part of their exciting growth plans.”
The business has seen a 25% month-on-month growth since launch in summer 2014, has a £1m gross order value, with an average order spend of £36. There is a huge opportunity for Mindful Chef to own the healthy sector in the rapidly growing recipe box market.
In the US, research firms like Technomic have pointed towards recipe boxes making up $3-5 billion of the $1.2 trillion grocery and restaurant market. If that holds in the UK, recipe boxes would be 0.25% of the £178bn grocery market. That means potential annual revenue of £44+ million for Mindful Chef alone.
Mindful Chef is now live on Seedrs: www.seedrs.com/mindfulchef
What Sustainable Real Estate Investors Look For In Properties They Buy
Investors choose the homes they buy, sell, or flip based on a variety of factors. The most crucial factor is the potential for profit, but there are additional factors that contribute equal weight to the final decision. One of those factors has to do with sustainability.
An article from Green Residential discusses several green construction methods, citing the fact that 56% of CO2 emissions in the US come from new building construction. Noting that 39% of CO2 emissions come from existing buildings, the article makes a good point, “This is the highest volume of emissions for any sector, and could be drastically reduced if builders and occupants updated their properties and had better practices.”
The updates and “better practices” center on sustainable construction. Even though a building has already been constructed, it’s never too late to incorporate aspects of sustainability. This applies to individual construction, as well as sustainable communities.
Sustainability is about more than materials
A sustainable building can be constructed with eco-friendly materials sourced locally. This eliminates the need to transport materials over long distances using excessive amounts of gasoline and other fuels. Sustainability is also about retaining the efficiency of the building’s heating and cooling systems.
Sustainable construction methods cost more upfront, but save money over time.
Renters – commercial and private – want energy efficiency
If an investor can own multiple energy efficient buildings, whether commercial or residential, they’ll have an easier time generating a stream of income from those sources.
People want to save money on their energy bills, especially when they have a large space to keep warm. It makes no difference if they use electric, propane, solar, or geothermal energy to heat their home – if the building isn’t built to be efficient, both cold and hot air will escape. This means they’ll have to run their heater or air conditioner continuously, which creates more wear and tear.
Sometimes the issue with an inefficient building isn’t money, but the wasted energy itself. Being off the grid doesn’t cost more money to heat and cool your space. However, no matter what energy source you use, it’s difficult to keep a drafty home warm.
If you’re using solar panels or a geothermal coil buried in your backyard, you still need to generate the energy to power your home. That energy can take time to generate. If your building is drafty, you can end up overtaxing your energy system trying to keep it warm. If you use appliances that hog energy, it doesn’t matter what type of energy you use, it’s going to be wasted.
What investors look for in a sustainable building
Investors interested in sustainable buildings look for the following prior to buying:
- Location of the building. A building with windows facing opposite that of the rising and setting sun is ideal. The sun sets west and rises in the east, so a building that faces north to south will generally be less exposed to the sun. In the summer, this will prevent the need to run the air conditioning constantly, which saves on energy and, of course, money.
- Energy efficient appliances. The appliances that are already installed in a residential building may not be a deal breaker, but they’re a big influence. It’s not always a big deal for an investor to switch out appliances, but it is an expense.
- Insulation. Proper insulation can’t be stressed enough as one of the most important factors that contribute to a sustainable investor’s decision to buy a property. The purpose of insulation (in the walls) is to trap both hot and cold air to maintain the temperature inside the building.Ideally, inside of an energy efficient building you can run the heater or air conditioner for a period of time, and expect the temperature to remain the same for a while. It’s normal for the temperature to gradually change, but in a poorly insulated home, it will get cold or hot rapidly.
- Insulated and sturdy window construction. Windows are not cheap to replace and can cost up to $1,000 each. Custom windows – those with unique shapes and sizes that aren’t standard – are especially expensive.
An investor wants windows that are sturdy enough to provide security in the event of a break-in, because that’s a great selling point to renters (or buyers if they’re flipping). However, more importantly, windows open a building up to enormous drafts. It’s the drafts from poorly insulated windows that often cause exorbitant heating and cooling costs.
To make a building energy-efficient and therefore sustainable, an investor might be willing to make certain improvements to the construction of the home, if they can recover their costs over time. However, efficient elements are best when implemented from the beginning, as more people are starting to realize. It’s the consumer demand for sustainability that’s driving greener construction methods, and soon, we can expect sustainable construction to be in the majority.
How Going Green Can Save A Company Money
What is going green?
Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.
The first step in going green
There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.
Making needed changes within the company
After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.
Reducing the common paper waste
Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.
Make money by spreading the word
Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.
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