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Generation 2050’s Mission To Send 1000 Books to Indian Charities



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A Social enterprise that published a children’s booked to inspire a kinder world  is launching a crowd-funding campaign on the 13th July. Generation 50 aims to raise £1000 to send 1000 copies of their new children’s book ‘Rafi’s Indian Dream’ to four charities in India who run humane education programs.

The idea for this book began in December 2015 when Indian Animal Charity, Tree of Life for Animals, approached Generation 2050 to create a story that could help them deliver their humane education program and create and sense of empathy and understanding for street dogs in Indian children. India has more than 30 million street dogs and there is a vicious cycle that begins with fear of dogs biting, which leads to cruelty and aggression towards them, which then causes dogs to fear people and react defensively. Clara Nowak from Tree of Life for Animals says, ‘Teaching children begins the process of changing the generational fear-cruelty cycle’.

Rafi’s Indian Dream, is a heart-warming tale of friendship and compassion between a street dog and a homeless girl in India. Not only will the reader enjoy exploring the sites of India with the characters but, they will also learn about the lives of children and dogs in another part of the world and develop an understanding and empathy with situations, people and animals outside of their direct personal experience.

Nicola Gothard created Generation 2050 after teaching in South Korea, where she became convinced of the value of education for positive change. She decided to go it alone and start her own business publishing books and learning resources about animal welfare and the environment for children. She believes passionately in the power of story-telling to change the world for the better. ‘Stories bring ideas to life by allowing the readers to step inside the lives of people and animals other than themselves which develops their capacity for empathy and understanding,’ says Nicola Gothard, Founder of Generation 2050.

Generation 2050 decided they would like other animal welfare groups to benefit from the book and the idea for the crowd-funder to raise enough funds to distribute 1000 books was born. The welfare groups benefiting from the campaign include, The Welfare of Stray Dogs, Help Animals India, TOLFA and KISES.

If you would like to find out more about their campaign to send 1000 copies of the book to India then please visit the crowd-funding page and get yourself a copy of the book. Every book sold will pay for three more to go to our charity partners in India, so you can enjoy a good read and give the child in India the gift too, some of who will never had had a book of their own.

Moe information can be found at:

Books & Films

Book Review: Ubernomics




Step inside the next generation of economics, business strategy and investing.

In this radical business book, Barbara Gray makes it clear that all is not as it seems. Just when we think we know the rules of the road, we find we have hit the age of economic abundance—and surprises await.

Gray navigates us through this journey with great insight and acuity, sharing stories and case studies about a new breed of “rebel with a cause” companies such as Starbucks, LinkedIn, Airbnb, and Uber, whose founders relish disruption of the status quo. Taking us through the highlights of her research, Gray reveals her discovery of the next generation of business strategy for companies looking to create economic abundance and rise above the competition.

Barbara Gray is a former top-ranked sell-side equity analyst and the founder of Brady Capital Research Inc., a leading-edge research and strategy consulting firm. She has more than fifteen years of sell-side equity research experience in Canada and the United States covering a wide range of sectors. Barbara has a Bachelor of Commerce (Finance) from the University of British Columbia (1993) and earned her Chartered Financial Analyst (CFA) designation in 1997. She lives in Vancouver, Canada with her husband and two sons.


Ubernomics is über-needed by any organization that wants to be around in the next five years. Read it and you’ll be here for fifty–and more! Barbara Gray is half brilliant analyst and half seer. The result is a book that is both crystal clear and a crystal ball.”
–Joey Reiman, Chairman, BrightHouse and Managing Director, The Boston Consulting Group

“Barbara is one of the most astute and forward-looking analysts who covered lululemon. Ubernomics gave me a framework to think about the sharing economy capital structure and the value that can be gained from that.”
–Christine Day, CEO, Luvo (former CEO, lululemon)

“Barbara’s overall analysis centering on the three new values of advocacy, connection and collaboration is very powerful. And the examples, both of firms born in the new economy and others trying to adapt to it, are fascinating.”
–Jean-Claude Larreche, Professor of Marketing, INSEAD, and author of The Momentum Effect


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Books & Films

Book Review: Business as an Instrument for Societal Change




Business as an Instrument for Societal Change: In Conversation with the Dalai Lama is the result of two decades of research and dialogue with His Holiness the Dalai Lama and other leaders in business, government, science and education. Author Sander Tideman, a lawyer and banker who has maintained a friendship with the Dalai Lama over all these years, presents a practical framework and methodology to develop a new kind of leadership – one fit to repurpose the business world and tackle escalating social, economic and environmental needs.

The Dalai Lama rarely speaks directly on the topics of business, leadership and economics. Yet in the dialogues recounted here, his wisdom – combined with key insights from business and public leaders – creates a unified shift towards a consciousness of interconnectedness, offering profound insights for practitioners and general readers alike.

Tideman unites the scientific worldviews of physics, neuroscience and economics with the positive psychology of human relationships, and ancient spiritual wisdom, to formulate practical business leadership solutions. At the heart of this book lies the journey to discover our shared purpose. This ignites new sources of value creation for the organisation, customers and society, which Tideman terms ‘triple value’.  We can achieve triple value by aligning societal and business needs, based on the fundamental reality of interconnection.

Business as an Instrument for Societal Change: In Conversation with the Dalai Lama is a readable and intelligent exploration of how leaders can actually help to shape a sustainable global economy by embracing innate human and humane behaviour. It is also Tideman’s fascinating personal journey, which brought him to question the underlying motivations and goals of business leadership and to seek a new paradigm for a more sustainable approach. Reflecting Tideman’s sharp perceptions and infused with the Dalai Lama’s unmistakable joy, this book has the power to change your way of thinking.


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