A research team from the University of Gloucestershire has explored the possibility of social media influencing ethical shopping.
The article, which will be published later this month in the research journal World Review of Entrepreneurship, Management and Sustainable Development, looks at whether social media sites such as Facebook and Twitter can influence buyers and develop habits of ethical consumerism.
The research team looked at the social media activities of the top 10 UK retailers, which includes Tesco, Asda, Sainsbury’s, Morrisons, Marks & Spencer and the Co-operative Group.
The team found that retail giants are “very limited” in their commentary on ethical consumerism and that more could be done in an attempt to influence the behaviours and attitudes of consumers.
The team stressed the importance of the perception of a company and the high ethical standards that form public opinion.
Nottingham Trent University is also looking at ways to change behaviours in shopping. Researchers from the institution are currently conducting a study to develop a Smartphone app called myEcoCost, which shoppers can use to view sustainability data for goods by scanning the barcode using the phone’s camera.
A greater utilisation of social media by such companies could help to further boost sales of ethical products. The Fairtrade Foundation reported increases of 19% in sales back in February, during Fairtrade Fortnight.
Statistics released by the Co-operative Group in January revealed that the ethical consumerism market is now worth £47.2 billion, up from £13.5 billion in 1999 – despite the recession.
Want to find out the ecological cost of a product? There’s an app for that
Ethical consumer market grows to £47bn despite recession
Fairtrade sales surpassed £1.5bn in 2012, as Fairtrade Fortnight begins
The Guide to Ethical Shopping 2012
Like our Facebook Page
How Cities In Canada Are Addressing Climate Change
10 Tax Incentives for Businesses That are Lowering their Carbon Footprint
How to Manage Anxieties About Climate Change
Green Brands Must Understand Their Customers to Market Wisely
Key Necessities for Starting an Eco-Friendly Freelance Business
6 Ways To Overcome Cash Flow Challenges as a Green Business
Going Cashless Lowers Our Carbon Footprint and Has Other Pros and Cons
How to Be as Eco-Friendly as Possible on a Trip to New York
Why Brazed Plate Heat Exchangers Are Eco-Friendly
6 Steps For Making Crypto & Blockchain Eco-Friendly
Building a Career in Green Construction: Tips and Insights
Top 5 Benefits of Workplace Sustainability
The Role of Smart Technology in Managing EV Charging Stations
4 USA Vacation Destinations for an Eco-Friendly Trip
6 Wastewater Management Tips to Reduce Water Pollution
Why Internet Faxing Is A Sustainable Business Move
5 Ways Eco-Friendly Employers Can Boost Efficiency
What to Look for When Choosing an Eco-Friendly Locksmith
Flexible Return Policies Can Make Retail More Sustainable
Using Green Patents to Drive Sustainability & Eco-Friendly Designs
- Environment3 months ago
6 Home Improvements You Can Make to Help the Environment
- Environment10 months ago
4 Countries That Have Banned Single-Use Plastic
- Features9 months ago
5 Huge Support Tips for Eco-friendly eCommerce Brands
- Environment7 months ago
How to Ensure Your Home’s Eco-Friendly During Construction?