Charity behaviour and investment transparency can positively influence potential and current donors, according to research by microfinance provider Oikocredit.
Its study found that 48% of people donating to charity were more likely to donate to ones that made their investment goals clear.
It also showed that members of the public were influenced stronger by a charity’s investment practices than its advertising.
Forty-three per cent of respondents said they would donate to charities that released transparent information on how their donations were being used. Meanwhile, only 20% felt influenced to donate through the use of charity advertising appeals, emails and letters.
“In difficult economic times it is harder for charities to attract donations”, said Patrick Hynes, UK representative for Oikocredit.
“This research suggests that charities could actually increase their support if they were more transparent about their investment policies.
“This should be a real incentive for charities and other social enterprises. Here is a solid business reason to review investment policy and ensure it features investments that their donors can see are in line with the charities mission.”
In October 2012, a YouGov poll released as part of National Ethical Investment Week found that 67% of people felt that charities should take it upon themselves to become frontrunners in responsible investment.
Meanwhile, Douglas Hull of Charity Finance Group wrote an article last year for Blue & Green Tomorrow about how “positive screening and corporate engagement as a campaigning tool can further the charity’s mission”.
Despite public calls for increased transparency from investors, a recent study by Metapraxis revealed that the amount of financial information in FTSE 100 companies’ annual reports had declined 7% since the financial crisis in 2008.
Like our Facebook Page
How to Find an Eco-Friendly Termite Control Service Provider in Malaysia
Eco-Friendly Vegans Win Most Battles Not the War
3 Iconic Chicago Billboards Eco-Friendly Advertisers Can Learn from
EnviroSolar’s Abe Issa Discusses Success in Green Entrepreneurship
How Sports Could Be Impacted by Climate Change
What Eco-Friendly Patients Should Know about Online Therapy
6 Reasons Why Meal Delivery Services are Eco-Friendly
The Path for Retail’s Sustainable Future
4 Eco-Friendly Ways to Treat a Sinus Infection
4 Strategies for Eco-Friendly Real Estate Investors to Find Properties
How Managed Print Services Helps to Reduce Paper Waste
Why Scientists Are Concerned About ‘Forever Chemicals’ In Drinking Water
Meat Farming Is Only Getting Smarter, Easier & Eco-Friendlier
What is Eco-Friendly Homesteading and How Does it Affect Your Insurance?
Importance of Using a Water Purifier in an Area with High Pollution
Alternative Financing Ideas for Green Businesses that Shun Banks
Tencel Material Demand Shows Britain Is More Eco-Friendlier Than Ireland
How To Invest in Clean Energy Stocks in Only Five Easy Steps!
How To Secure Funding As An Eco-Entrepreneur?
4 Amazing Eco-Friendly Businesses Worth Starting in 2021
- Features8 months ago
Seven Health and Safety Tips for Eco-Friendly Products in a Green Home
- Energy9 months ago
Eco-Friendly Homeowners Lower Carbon Footprints through Greater Air Conditioner Efficiency
- Features8 months ago
Essential Guidelines for Eco-friendly Moving into new Home
- Invest10 months ago
The Eco-Friendly Evolution of Bitcoin Over the Years