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Corporate social responsibility is ‘just good business’



On April 15, an event in London (which you can watch live here) will question whether corporate social responsibility (CSR) has reached its sell-by date.

Hosted and produced by Responsible 100, Be Inspired Films and Kyocera Document Solutions, the interactive panel discussion forms part of Business in the Community’s Responsible Business Week 2013.

Blue & Green Tomorrow has posed a handful of questions about CSR to each of the companies involved, ahead of April 15.

We’ve already heard the thoughts of Kyocera’s Tracey Rawling ChurchMatter&Co’s Tim WestBe Inspired Film’s Ravinol ChambersLegal & General’s Graham Precey and Vicky Murray, of Neal’s Yard Remedies and Forum for the Future.

Next up to share their views is our very own Simon Leadbetter, founder and publisher of Blue & Green Tomorrow.

What does ‘corporate social responsibility’ mean to you?

As you have several answers on what CSR is, I’ll take a different tack and say what CSR isn’t.

It isn’t simply a department or team; nor is it a marketing or communication strategy; nor is it something that can or should come very easily to profit-seeking businesses.

While CSR doesn’t necessarily require making less profit, occasionally situations will arise where the business must choose between what is socially responsible and what is most profitable. If a business consistently favours profit when push comes to shove, it is not socially responsible.

What does it mean to us? It’s a whole business discipline that includes every aspect of an enterprise’s operations; its ownership, principle activity, financials, transparency and compliance with law, communications, use of resources and treatment and behaviour of staff, suppliers, customers and engagement with communities.

This applies at an economic, social and environmental level, and means exceeding the minimum standard required by law.

With the rise in resource prices and the growth in digitally-connected, environmentally-aware and increasingly organised consumers, it’s also just good business.

Can you explain the difference, if any, between responsible business and corporate social responsibility?

The use of the word ‘corporate’ suggests that it doesn’t apply to midcaps, SMEs or non-profits. When we speak of corporations we often mean the biggest private enterprises. ‘Social’ also has all sorts of meanings, none of which necessarily apply to the environment.

The proliferation of three letter abbreviations around CSR confuses the landscape and dilutes a vital message. We have triple bottom line (TBL) in accounting; environmental, social and governance (ESG) in investment; and there’s also people, planet, profit (PPP) among many others – all with subtle but important differences.

Ethical, sustainable or responsible business seems to capture the concept in two simple words. Now we just need to settle on which one. As I did above, defining something by what it is not sometimes helps. These are not unethical, unsustainable and irresponsible businesses. We won’t suggest the ‘Not Irresponsible 100’.

How widespread/mainstream is corporate social responsibility, in the sense you describe, and do you have any best-in-class examples?

I think CSR is quite widespread in theory, but narrow in practice.

Existing corporate charity work or efficiency programmes undertaken to cut costs are often badged as CSR initiatives, so that companies who operate in otherwise irresponsible ways can claim CSR activity, regardless of the externalities of their business activity, e.g. the arms or tobacco trade.

Best-in-class would probably be the John Lewis Partnership and Co-operative on a large scale – although they often fall short of their own high standards.

On a smaller scale, Triodos, Ecology Building Society, Charity Bank, Good Energy and several tour operators we’ve spoken to spring immediately to mind.

Anyone who participates in the Responsible 100 needs a pretty clean CSR bill of health due to the rigour of the questionnaire that sits behind it.

Without stealing the event’s thunder, has ‘corporate social responsibility’ passed its sell-by date? And why do you say that?

This is a fudged response but ‘probably’ or ‘almost’.

It’s slid into overuse and misuse among an increasingly sceptical audience that often hears the noble words of senior business leaders and then sees the companies they work for or buy from act irresponsibly.

What will corporate social responsibility look like in 10 years’ time?

It will still have diehard adherents, often working for irresponsible corporations, but doing their level best to minimise the harm of their employers.

You’ll always get the sceptics who just see the whole area as a waste of money or greenwash by lefty, treehugger liberals.  And then you’ll have those doing really responsible and profitable stuff, not necessarily under the badge of CSR. It will be just the way they work – maximising good.

In 10 years’ time, the problems caused by irresponsible business will be more pronounced so the concept and practice, if not the badge, will be more commonplace.

Further reading:

‘CSR is an inadequate response to the scale of global challenges we face’

CSR is about ‘having mechanisms to fix market inequalities or injustices’

‘We need to go deeper with corporate social responsibility’

Some corporate social responsibility has ‘gone stale’

‘Corporate social responsibility is an attitude of mind’

Has CSR reached its sell-by date?


How Going Green Can Save A Company Money



going green can save company money
Shutterstock Licensed Photot - By GOLFX

What is going green?

Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.

The first step in going green

There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.

Making needed changes within the company

After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.

Reducing the common paper waste

paper waste

Shutterstock Licensed Photo – By Yury Zap

Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.

Make money by spreading the word

Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.

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5 Easy Things You Can Do to Make Your Home More Sustainable




sustainable homes
Shutterstock Licensed Photot - By Diyana Dimitrova

Increasing your home’s energy efficiency is one of the smartest moves you can make as a homeowner. It will lower your bills, increase the resale value of your property, and help minimize our planet’s fast-approaching climate crisis. While major home retrofits can seem daunting, there are plenty of quick and cost-effective ways to start reducing your carbon footprint today. Here are five easy projects to make your home more sustainable.

1. Weather stripping

If you’re looking to make your home more energy efficient, an energy audit is a highly recommended first step. This will reveal where your home is lacking in regards to sustainability suggests the best plan of attack.

Some form of weather stripping is nearly always advised because it is so easy and inexpensive yet can yield such transformative results. The audit will provide information about air leaks which you can couple with your own knowledge of your home’s ventilation needs to develop a strategic plan.

Make sure you choose the appropriate type of weather stripping for each location in your home. Areas that receive a lot of wear and tear, like popular doorways, are best served by slightly more expensive vinyl or metal options. Immobile cracks or infrequently opened windows can be treated with inexpensive foams or caulking. Depending on the age and quality of your home, the resulting energy savings can be as much as 20 percent.

2. Programmable thermostats

Programmable thermostats

Shutterstock Licensed Photo – By Olivier Le Moal

Programmable thermostats have tremendous potential to save money and minimize unnecessary energy usage. About 45 percent of a home’s energy is earmarked for heating and cooling needs with a large fraction of that wasted on unoccupied spaces. Programmable thermostats can automatically lower the heat overnight or shut off the air conditioning when you go to work.

Every degree Fahrenheit you lower the thermostat equates to 1 percent less energy use, which amounts to considerable savings over the course of a year. When used correctly, programmable thermostats reduce heating and cooling bills by 10 to 30 percent. Of course, the same result can be achieved by manually adjusting your thermostats to coincide with your activities, just make sure you remember to do it!

3. Low-flow water hardware

With the current focus on carbon emissions and climate change, we typically equate environmental stability to lower energy use, but fresh water shortage is an equal threat. Installing low-flow hardware for toilets and showers, particularly in drought prone areas, is an inexpensive and easy way to cut water consumption by 50 percent and save as much as $145 per year.

Older toilets use up to 6 gallons of water per flush, the equivalent of an astounding 20.1 gallons per person each day. This makes them the biggest consumer of indoor water. New low-flow toilets are standardized at 1.6 gallons per flush and can save more than 20,000 gallons a year in a 4-member household.

Similarly, low-flow shower heads can decrease water consumption by 40 percent or more while also lowering water heating bills and reducing CO2 emissions. Unlike early versions, new low-flow models are equipped with excellent pressure technology so your shower will be no less satisfying.

4. Energy efficient light bulbs

An average household dedicates about 5 percent of its energy use to lighting, but this value is dropping thanks to new lighting technology. Incandescent bulbs are quickly becoming a thing of the past. These inefficient light sources give off 90 percent of their energy as heat which is not only impractical from a lighting standpoint, but also raises energy bills even further during hot weather.

New LED and compact fluorescent options are far more efficient and longer lasting. Though the upfront costs are higher, the long term environmental and financial benefits are well worth it. Energy efficient light bulbs use as much as 80 percent less energy than traditional incandescent and last 3 to 25 times longer producing savings of about $6 per year per bulb.

5. Installing solar panels

Adding solar panels may not be the easiest, or least expensive, sustainability upgrade for your home, but it will certainly have the greatest impact on both your energy bills and your environmental footprint. Installing solar panels can run about $15,000 – $20,000 upfront, though a number of government incentives are bringing these numbers down. Alternatively, panels can also be leased for a much lower initial investment.

Once operational, a solar system saves about $600 per year over the course of its 25 to 30-year lifespan, and this figure will grow as energy prices rise. Solar installations require little to no maintenance and increase the value of your home.

From an environmental standpoint, the average five-kilowatt residential system can reduce household CO2 emissions by 15,000 pounds every year. Using your solar system to power an electric vehicle is the ultimate sustainable solution serving to reduce total CO2 emissions by as much as 70%!

These days, being environmentally responsible is the hallmark of a good global citizen and it need not require major sacrifices in regards to your lifestyle or your wallet. In fact, increasing your home’s sustainability is apt to make your residence more livable and save you money in the long run. The five projects listed here are just a few of the easy ways to reduce both your environmental footprint and your energy bills. So, give one or more of them a try; with a small budget and a little know-how, there is no reason you can’t start today.

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